Articles in the Copywriting Category
Copywriting, Gary Halbert, Videos »
Tuesday, 8:40 PM
Dear Friend,
You ask for it and I deliver.
Enjoy!
Copywriting, Gary Halbert, Market research, Offline marketing, Videos, YouTube »
Monday, 9:54 PM
Dear Friend,
This one was suggested by a subscriber. I hope you enjoy it.
Copywriting, Videos »
Good Friday, 10:26 PM
Dear Friend,
If you've ever worked with clients you'll probably relate to this.
Just having a little fun today. Hope you enjoyed it.
All the best,
Copywriting, Gary Halbert »
Tuesday, 4:59 AM
Dear Friend,
I've had the privilege of getting to know several other personally mentored Gary Halbert proteges.
One of those is Scott "Mongo" Haines.
Halbert coined the "Mongo" nickname. Remember Mongo in Blazing Saddles? Well, Scott is a champion powerlifter so the nickname DOES kinda fit him.
Anyhoo… there's an interesting story about how Scott got Gary's attention.
Gary used to recommend rewriting successful sales letters by hand to ingrain the process of writing killer copy into your brain.
So here's what Scott did:
He studied the entire Halbert book, How To Make Maximum Money …
Brick & Mortar Business, Copywriting, Videos, YouTube »
"Eighty percent of success is showing up."
– Woody Allen
Wednesday, 9:27 PM
Dear Friend,
I knew it would happen eventually.
Something would try and stop me from publishing one video a day during my 30-Day YouTube Challenge.
I have to admit… yesterday it was pretty darn inconvenient.
But TODAY was a bitch.
Yesterday I was suffering from a really bad allergy attack and just felt awful. I felt even WORSE after taking some allergy medicine. The only thing I felt like doing was going back to bed.
But I got up and did my morning routine… 33 minutes …
Copywriting, Videos, YouTube »
Wednesday, 11:48 PM
Dear Friend,
Today Lorrie Morgan-Ferrero shares the secret she uses to emotionally connect with her prospect when creating winning sales pieces.
Good stuff!
All the best,
Copywriting, Videos »
Tuesday, 6:44 PM
Dear Friend,
At John Carlton's Action Seminar David Deutsch shared several life-changing pieces of advice with me.
David is one of the handful of top "A list" copywriters… the very best hired guns who write for the HUGE direct response companies like Boardroom, Agora, Rodale and Phillips.
He so graciously let me point a camera at him and capture his wisdom, advice and secrets to becoming a top copywriter.
Lots of million dollar nuggets here… so listen up.
All the best,
Copywriting, Gary Halbert, Success mindset »
Monday, 9:38 PM
Dear Friend,
I don't remember if I ever mentioned this before…
I had the good fortune of working side by side with master copywriter and marketer, Gary Halbert, for almost a year and a half.
We were actually roommates for about six or seven months. He shared my house in Costa Rica for about three months. And when I moved back to the states I lived in his "client apartment" a few floors down from his apartment in Miami.
ATTENTION: Brief Side Track & Marketing Lesson…
No, I'm not losing my mind. I …
Copywriting »
Sunday, February 14, 12:47 AM
Dear Friend,
I'm sleeping on the couch alone in my home office tonight of all nights… Valentines day!
What the heck did I do wrong?
All I know is the Colombiana reacted quite strongly (and not in a POSITIVE way) when I presented her Valentine's Day card.
Here's a copy:
And here's page 2:
Ladies, can you help me out and explain why the Colombiana got so upset?
Ain't I a stinker!
I'm just having a little fun with you today… but there is a marketing lesson in all this.
My, how times …
Copywriting, Product development »
Thursday, 11:07 AM
Dear Friend,
I just tore into my Dan Kennedy newsletters for the month.
Not only did I get some inspirational material to swipe for the welcome webinar with my new Kitchen Table Business proteges… I also ran across THIS in Dan's Marketing To The Affluent newsletter:
It's always nice to be recognized by your peers… especially someone like Dan Kennedy.
Anyhoo… here are the lessons of the day:
Opportunities are everywhere. You just have to constantly have your antennae up. (BTW, I found this article in the Robb Report. I read it fairly …
