Dan Kennedy interviewed me yesterday as his special guest on his Diamond members call.
My second appearance, by the way.
We teased a little about his upcoming “Mind Hijacking Copywriting” event. Aside from Dan Kennedy, yours truly is the only other presenter invited to the event.
And yes, that’s a big hairy deal.
For a lot of reasons.
But mostly because Dan is the original inspiration and mentor that got me started on this now 26-year direct response marketing journey.
I shudder to think where I’d be if it weren’t for that. I can’t even IMAGINE spending the last 26 years in a j-o-b.
Anyhoo… Dan asked me if I could share only one thing about copywriting, what would it be?
First of all, those “one thing” questions are tough. Because there’s rarely just “one thing” in anything.
And trying to sum up 26 years experience “in the trenches” writing copy… most of that backed with my own money for my own businesses… and the success or failure determined whether I would eat and pay my rent… or go hungry and be forced to live in my car (which happened)…
Answering that, for most mere mortal copywriters, would be a supremely difficult task.
But not for me.
I didn’t even hesitate in answering.
The big idea is the “one thing” of copywriting.
Or as my mom from Mississippi would have said, the one “thang.” (Gawd, I miss her.)
Look at any successful ad, sales letter or marketing campaign. You’ll see that the foundation of its success is a unique and compelling big idea.
A hook that captured the market’s attention, made them want to find out more and then got them to buy. In some cases, by the thousands of tens of thousands.
Or in the case of “help I’ve fallen and I can’t get up”… by the MILLIONS.
Listen, I’ll be the first to admit it. Coming up with successful “big ideas” is NOT easy.
But getting that 100% right is CRUCIAL.
Because if you don’t completely nail the perfect big idea, NOTHING you write will make your copy convert.
Conversely, I’ve seen even half-assed copy convert like crazy when the copywriter came up with the right big idea at the right time.
Finding the right big idea for your copy is the most challenging and frustrating part of our job as marketers and copywriters.
Here’s the ideal way of coming up with your big idea:
You dig into all your research, like a prospector searching for the Hope Diamond.
You cram it all into your nutty noggin, as fast as possible. In one fell swoop if you can.
Then you get away from it so you can go and…
And you continue to not think about it, involving yourself in other activities to distract your mind.
Until, in a flash of brilliance, while you’re showering, watching TV or doing the horizontal bop with your significant other… (actually you could be doing all three at the same time)…
…the perfect big idea pops into your head.
And it may take days, weeks or even months for that process to happen.
So what if you don’t have the luxury of weeks or months to allow your cantankerous cranium to work on coming up with your big idea?
What if the Sheriff’s Deputy is nailing a foreclosure notice on your front door and you need to make money right frickin’ NOW?
Or what if you’re a freelancer, your client has already started sending opt-ins to his launch videos, he’s telling 50,000 people on his list that the sales page will be up in three days… but you still have no clue about your big idea.
If you don’t have a proven, systematized, step-by-step way of coming up with the perfect big idea for your copy… you’re screwed.
And you’re only gonna produce a first base hit at best if all the stars align.
Most likely you’re gonna strike out.
That’s why I dedicate a fair amount of time in The Doberman Dan Letter revealing some of my best secrets for coming up with big ideas that create big winners.
You’ll discover the tested and proven Doberman Dan system for coming up with the perfect big idea.
Every. Single. Time.
Part of the system is very step-by-step, left-brained stuff.
The other part is pretty wild, right-brained, ‘tap into your dormant inner genius’ stuff.
It shows you how you can get as close to inhabiting your ideal prospects body and mind…
…so you’re actually SEEING through his or her eyes…
…and FEELING his or her own thoughts and emotions.
Breakthrough stuff, I’m telling ya.
In 25 years I’ve NEVER seen any other copywriter reveal it. ‘Cuz most of ’em don’t know it. And the very, very few who do, want to keep these secrets to themselves.
Click here to claim your knighthood TODAY so you don’t miss out on breakthrough never-before-revealed secrets like this.
All the best,
P.S. If you own an online business… or any business that uses direct response copy… or you’re a copywriter… or a person who hires copywriters…
Without the secrets I reveal in The Doberman Dan Letter, you’re gonna LOSE a thousand times… or possibly even a MILLION times more money over the next 12 months than what the investment is to become a knight in my Marketing Camelot.
If you want to be successful and MAKE money instead of continuing to LOSE money… the only logical decision is to click here.