The Boron Letters a classic direct marketing & copywriting book by Gary Halbert has been made better than ever in its new Kindle version with valuable content added by Gary's son and first-ever protégé, Bond.
The difference between a moneymaking tactician and a marketing strategist? And the massive amount of income and stability by being one over the other.
You're spending lots of money, time and effort to get a new customer... here's how to KEEP them, double your lifetime customer value and enjoy EXPONENTIAL increases in profit.
Should you send traffic to a squeeze page or go right for a sale?
And... how many responses do you need from your Google Adwords testing before deciding to roll out?
What will you do when the Internet is under attack and your sole method of doing business is taken away?