Sunday, [11:23] PM
I have an original copy of The Boron Letters (the one in Gary’s actual handwriting) that is so dog-eared it’s literally falling apart at the seams.
When I heard it was recently re-released as a Kindle book, I was ecstatic.
I was even MORE excited when I discovered that Bond, Gary Halbert’s son, had added his own commentary, exposing lots of behind-the-scenes info about each chapter. I couldn’t get to Amazon.com and click the order button fast enough.
Now if anybody else in the world had tried to add commentary to a classic like The Boron Letters, I think it would be akin to painting a mustache on the Mona Lisa… or spray-painting the Sistine Chapel.
But Bond Halbert, Gary’s first protégé, immersed in the “Halbert way” longer than any other Halbert protégé… is the ONLY guy on the planet who has pulled off the impossible. He has taken a classic and made it better than ever.
This updated Kindle version with Bond’s commentary has now become one of the most treasured books in my massive marketing library.
My original copy is highlighted all over with at least four different colored highlighters. In this just released Kindle version I’m highlighting like crazy, too. But most of the things I’m highlighting are Bond’s additions to the book.
Listen, this is REQUIRED reading for any entrepreneur, copywriter, marketer… or anybody who simply wants to make a lot of money living life on their own terms.
RUN, don’t walk over to Amazon RIGHT THIS VERY SECOND and invest in this timeless classic… now made immortal thanks to Bond Halbert.