Have you checked out my Secret Traffic Sources Revealed report yet?
If you haven’t, I suggest you do. It contains case studies from some of my clients detailing some darn near “overnight miracles” they experienced after implementing my secret traffic sources.
What kind of overnight miracles?
How about discovering an insanely cheap, risk-free-as-you-can-get source of HUGE amounts of traffic that reaches people with the highest levels of discretionary income in the U.S.
AND utilizes a media that has the very HIGHEST level of trust and credibility with that audience?
And how does it sound to launch this traffic source with an extremely conservative and cautious $2,000 test… then scale up to ad spends of $100,000 a WEEK… in only a few weeks? Because it’s bringing you…
A LEGION of high quality big spender customers… FAST!
Sound good?
That’s exactly what one of the clients in my case study did.
How did he scale this up so quickly?
It’s pretty damn easy when you invest $100,000 on a Monday and get $150,000 back by Friday… on a bad week.
$170,000 to $180,000 ROI on a good week.
And the news just keeps getting better…
Because of all the good stuff I just described, most marketers expect CPA to be the highest of any source.
Not so, my dear friend. Not so.
Because 99% of online marketers are completely ignorant about how to exploit this traffic source, it still remains under the radar… and ad rates are some of the lowest around.
Imagine that! I’ve discovered the best fishing hole in the world… and practically NOBODY is fishing there.
And… I can show YOU how to go fishing there with…
Dynamite and an Uzi!
The numbers you can bring in are almost beyond most online marketer’s comprehension.
It would probably eclipse just about EVERYTHING you’ve ever done.
I guess that’s why I find the reaction to my report somewhat confusing.
Downright contrarian, in fact.
Based on what I know about demographics, the reaction has been the exact OPPOSITE of what I expected.
I expected the Millennials to totally ignore my secret traffic sources.
I expected the Gen X’ers to be lukewarm at BEST.
And I expected the Boomers to flood me with calls and emails BEGGING me to implement my plan for them.
The exact OPPOSITE has happened.
So far, the Millennials have been the ONLY ones smart enough to “get it”, pick up the ball… and run with it like there’s no tomorrow.
From where I’m sitting, it appears the Gen X’ers and Boomers are gonna lose a lot of time and money before they figure out that the Millennials are totally wiping the floor with them.
Look, a lot has been said in marketing circles about Millennials. Not a lot of it positive.
Tens of millions have been invested trying to figure out how to sell to this demographic… but even the big boys like Ford, GM, Big Food and even Big Pharma haven’t cracked that nut yet.
Because of that (and a few more economic reasons totally not their fault) marketing folks tend to look at this demographic with disdain.
In fact, even I may have uttered a few disparaging remarks about attempting to sell to this demographic. Knowing what I know now…
I take it ALL back!
Since releasing Secret Traffic Sources Revealed, it has been the Millennials who have restored my faith in humanity.
Of course, this is just from my own informal and limited survey… but the Millennial entrepreneurs I’ve met are some of the most impressive rising stars I’ve ever had the pleasure of working with.
They totally “get it.”
And they seem MUCH less “stuck in a box” in their thinking than many Gen X and Boomer entrepreneurs.
For some reason, they have less propensity to get sucked into and side-tracked by the BSO (bright shiny object) stuff. That frickin’ CRIPPLES most of the Gen X & Boomer entrepreneurs I know.
And maybe because Millennials have spent their entire lives with technology at the center of it, they better understand and realize all the drawbacks and pitfalls of the various online media. Whereas Gen X’ers and Boomers are still enamored by anything new, sexy and BSO.
The Millennials have grown up SURROUNDED by what Gen X’ers and Boomers think is new, sexy and BSO… so the Millennials are totally non-plussed by it.
In fact, all of the Millennials I’m working with don’t give a shit about what’s allegedly new, sexy, high-tech, cutting edge or BSO. Nor do they fall prey to the get-rich-quick, 4-hour work week, “push button riches” hype proliferating the IM world.
Actually they don’t understand why the Gen X’ers and Boomers still believe in and waste money on all that bullshit.
The ONLY thing the Millennials care about is…
What Works!
It doesn’t matter if it’s not new and sexy.
Alleged or perceived “convenience” never figures into their marketing decisions.
It could be advertising on the inside of matchbook covers… it just doesn’t matter to them. The media or tactic isn’t important.
The ONLY thing that matters is… can they invest a dollar in marketing and get that dollar back plus some profit within an allowable period of time.
And while the Gen X and Boomer entrepreneurs are trying to figure out what the next “hot new trend” is gonna be in online marketing…
Millennial-owned businesses are outgrowing
old fart-owned businesses 5 to 1!
God bless the Millennials… they have NOT had it easy.
In fact, they’re the first generation since World War II that has had it harder than their parents.
MUCH harder, in fact.
(Mostly thanks to the dumb ass Seniors, Boomers and Gen X’ers running this country with absolutely no thought whatsoever to their posterity.)
And how are the Millennials responding to this?
Are they bitching, whining and complaining about how unfair this all is?
Are they sitting on their ass waiting for the universe to hand them what they think they’re “entitled” to?
Not the ones I know.
The Millennials I know are kicking ass and taking names!
Many smart Millennials have realized/are realizing that unless they want their future to totally suck, they need to cowboy up and start writing the script for this movie that is their life… instead of just accepting the shit sandwich they’ve been handed.
I can’t tell you how much I admire these young guys and gals. They are some of the sharpest entrepreneurial warriors I’ve ever met.
Many have found a home in my Marketing Camelot… and the castle drawbridge door is open for more.
The lesson?
A lot of what has been said in our little marketing world about Millennials is not positive.
And in another 3 days I will have officially reached the half a century mark… the age where I can be one of those guys who stands on his porch yelling…
“Get off my lawn, dammit!”
So if you’re a Millennial, I’m old enough to be your father. (If you’re from Ohio or Costa Rica there’s actually a high statistical probability I am.)
In spite of officially reaching what is supposed to be geezerhood in a few more days, what I’ve discovered about Millennial-age entrepreneurs is nothing but positive. I love their minds and their “think outside the box” attitudes.
Your lesson in all this is two-fold:
- If you have a successful business and you don’t seriously investigate my secret traffic sources, you’re leaving a majority of your potential income on the table month-after-ever-lovin’ month. And…
- For the Gen X-ers, Boomers and Seniors… if you work with clients or are always looking for good people to partner/joint venture with, don’t believe the stereotype and scratch Millennials off your list. In fact, you may want to move them to the TOP of your list.
Long live the entrepreneur! Regardless if you’re a Millennial, Gen X-er, Boomer or Senior… YOU are the energy that makes this big ole blue marble go ‘round.
All the best,
Doberman Dan
P.S. Don’t believe me. That’s fine. But just do this…
Next time you meet a Millennial entrepreneur at a seminar or whatever, invite them to lunch. You’ll discover they’re like “usn’s” in a lot of ways. And they think wayyyy different than us in other ways.
So pay attention. You might learn something. And that “something” could launch your business into EXPONENTIAL growth.
Pax vobiscum.
