Wednesday, [10:38] PM
I got an e-mail a couple days ago that warmed my heart.
Direct response copywriter, Colin Chung was a member of my Kitchen Table Business (KTB) coaching program I ran a couple years ago.
Back then he had a really good grasp of direct response and how to write compelling copy (he has gotten a LOT better since then, too)… so he excelled in my KTB program.
Since then he has gone on to focus on his freelance copywriting career and has earned the privilege of working with some pretty “big dogs” in our interesting little world of direct response/online marketing.
It’s always encouraging to me when I kick my baby birds out of the nest and get to watch them soar to new heights.
Imagine my delight when I heard Colin and his growing family was…
“Movin’ on up… to the east side…
to a DEEluxe apartment in the sky.”
(Actually, it’s not an apartment. It’s a really nice house in what looks to be a pretty swanky neighborhood. But for some reason the theme from The Jeffersons has been rolling around in my noggin lately.)
Anyhoo, here’s part of the e-mail Colin sent me the other day:
“I want to take a moment to give you a heartfelt thanks. Without our work together and the opportunities you have provided, I would not be at my new house.”
Thanks, Colin. I really appreciate that. Getting e-mails and letters like yours is why I keep doing what I’m doing here on DobermanDan.com and in my Marketing Camelot.
But I have to set the record straight.
I appreciate that Colin gives me credit for contributing to his financial success… but in all honesty, I had very little to do with it.
The only thing I really did for Colin was…
I simply pointed the way.
Colin had to do the hard part… put one foot in front of the other and walk the path I pointed.
And walk it consistently, day after day… even when he didn’t want to and there were a million emergencies, distraction and “opportunities” that could have side-tracked him. (They side-tracked MANY others.)
But Colin kept his blinders on and kept putting one foot in front of the other… even when it seemed like he wasn’t any further ahead at all on that path.
Truth be told, he may have even wondered if I’d lied to him and set him on the wrong path… especially when he was down the road a bit and faced with obstacle after obstacle.
But no matter what obstacle, barrier, pothole, sinkhole or even giant frickin’ mountain he encountered on his path, he went around it, through it or blew the damn thing up with dynamite so he could continue putting one foot in front of the other.
Colin still hasn’t arrived at his final destination (actually he NEVER will) but the stopping points he has been enjoying along the way are pretty damn nice. Better than he ever imagined actually.
And I bet if you ask him, he would tell you it has been worth all the challenges and sacrifices.
And that warms my heart.
Ya know, over the past 5 years, I’ve pointed the exact same path to THOUSANDS of others. A few are still on it, putting one foot in front of the other, day after day facing lots of challenges yet enjoying some very cool stopping points.
Unfortunately, the reality of human nature is, the majority never even took the first step. They saw the rewards and SAID they wanted them… but they weren’t willing to pay the price to even make step one of the journey.
Then there were others who DID start walking the path I showed them. Sadly, most ran crying back home after encountering the tiniest little pebble along the path.
But I never give up hope. I just keep pointing the way and hoping some day they’ll be ready to start down the path and STAY on it.
If you asked Colin, he would tell you it’s been a lonely journey. Of the thousands who were shown the way, only a handful accepted the challenge.
And of those, only a very small percentage remain.
That’s why Colin walks alone.
And that’s why his rewards and stopping points are all that much sweeter. He has them all to himself.
But it doesn’t HAVE to be that way. There’s plenty of room on the path for you.
There are even people like me (and now Colin Chung) who will not only point the way, but we’ll also give you all the secrets for getting over, under, around or through many of the obstacles you’ll encounter along the way.
The only thing you have to do is start putting one foot in front of the other… day after day.
A word of warning:
Sooner or later, you’re going to get discouraged and you’ll want to quit.
Don’t worry… that’s normal.
Just do me a favor. Stop for a minute, squint your eyes really hard and cup your ears.
You’ll see and hear me and Colin down the road cheering you on.
You see, we sincerely want you with us. All you have to do is start putting one foot in front of the other again. As simple as it sounds, THAT is the big secret to enjoying all the wonderful destinations along your path.
The choice is yours. The path lies in front of you. Will you take the first step?
I’ll be honest… it won’t be easy.
But I promise you… it will be worth it.