Ben Settle emails his list every day. And I read every single one. He recently sent an email with the subject line “Your azz belongs to me.” He talked about a little exchange he had with some people on Facebook. I guess in between looking at pictures of cats (or whatever it is people do [...]
.. there were two little rose bushes named Danielle and Danny. Danielle and Danny were comfortable and happy in the nursery where they grew up. One day, two people came into the nursery and bought Danielle. They said they were expert gardeners and knew a lot about rose bushes. And they did. They planted Danielle [...]
Completely absorbed. Head down, blinders on and in the zone. Until my friend Caleb Osborne, a brilliant marketer, copywriter and knight in the Marketing Camelot, stopped me mid sentence and said… “WTF?! Hold up, dude. Do you realize what you just did? You got a 100% conversion on a $10,000 sale!” Like I said… I [...]
Didja ever see the movie St. Vincent? The one with Bill Murray? I watched it a second time last night. (I admit… I’m a Bill Murray fan.) Even though I’ve already seen it, the ol’ eyeballs were sweating a little at the end. (Cops and ex-cops don’t cry. But our eyeballs do sweat from time [...]
Back in April I tested a new system of marketing and selling coaching/consulting. It worked better than anything I’ve ever done. In fact, it brought in just over $205,000 on the front end from just two emails sent to a list of only 130 people. Since then I’ve been tweaking it and it’s working extremely [...]