Tuesday, 4:33 PM
Dear Friend,
Today I'm introducing a new little segment I'm calling "Stupid Ad – Smart Ad".
(If this gets popular… I'll have a never-ending supply of stupid ads to choose from.)
I got both these ads out of a recent issue of Muscular Development, one of the largest magazines in the bodybuilding niche.
When I say "largest", I mean it. This magazine has about 400 pages in every issue. And I think about 75% of them are advertising.
It is REALLY tough to stand out in this magazine and get your ad noticed. …

Tuesday, 4:02 PM
Dear Friend,
They say first impressions are lasting impressions.
If that's true (and it probably is) you better make a darn good first impression with your prospects.
If not, they just might go elsewhere.
I'd like to share a recent experience I had.
Now technically, this wasn't my first impression with this company. But it was the first time I've communicated with them by phone.
They provide a really cool service… and do a GREAT job at a very low price.
And they're super fast. In fact "48 Hours" is part of their name. I …

Thursday, 9:55 PM
Dear Friend,
Some very enlightening facts about the power of direct mail.

Friday, 9:25 PM
Dear Friend,
Here's how to mine your mailbox for gold and find out what's working right now in direct mail.

Monday, 9:54 PM
Dear Friend,
This one was suggested by a subscriber. I hope you enjoy it.

Easter Sunday, 10:15 PM
Dear Friend,
A few years ago my ad was doing so well in every magazine I ran it in, I thought I could do no wrong.
Listen and learn.

Sunday, 8:29 PM
Dear Friend,
Here's a followup to the video I posted yesterday, How To Start An Internet Business For Under $200.
Joint ventures are one of the best ways to to get a LOT of traffic and sales quickly… especially if you don't have any money to invest.
Here's a tried and true way to gain an audience with a "big dog" and ensure you have the best possible chance to JV with him.
Most of the "big dogs" (the very successful business owners with large lists in your niche) will want to …

Friday, 7:31 PM
Dear Friend,
I'm still having fun and learning a lot with my YouTube 30-Day Challenge.
Today I finally figured out how to use a program called ScreenFlow. I've used it before but I only knew about 10% of its functions.
This thing is a POWERHOUSE for creating videos… especially if you need to demonstrate things on the computer.
And if a Luddite like me can figure out how to use it… ANYBODY can.
Enjoy the video!
All the best,
 

Sunday, 4:18 PM
Dear Friend,
According to Google, there were 673,000 searches last month using the keywords "direct mail."
Also, according to Google, 25% of all their searches are now YouTube searches.
So that means approximately 168,250 searches are done each month on YouTube looking for stuff related to direct mail.
I'm hoping a few of those people will find me.
That's why I posted this video on YouTube.
This is an edited version of something I presented on this blog last year… so it may not be anything new to you if you've been a subscriber …

Saturday, 10:29 AM
Dear Friend,
I have lots of respect for brick & mortar business owners.
They've got big cahones.
The amount of investment, debt and commitment it takes to open a brick & mortar business would scare away most lesser mortals.
But most of them are completely clueless about how to market their business.
So here's a tip I've used to DOUBLE sales for brick & mortar businesses lickety split.

 
All the best,