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Articles in the Market research Category

Market research, Success mindset »

[10 Jul 2011 | Comments Off | ]

How to get some of the most valuable "real world" market research… right in your own back yard.

Coaching & mentoring, Kitchen Table Entrepreneurship, Market research, Product development, Success mindset »

[19 Dec 2010 | 15 Comments | ]

Sunday, 3:37 PM
Dear Friend,
I didn't want to admit it… but it's in my genes.
Everybody on one side of my family was an alcoholic.
And that always scared me because they say addiction/alcoholism is hereditary.
I thought I got lucky and that gene bypassed me… but I was wrong.
Allow me to elaborate:
I've been an entrepreneur for so long now I don't even really understand how the "sheeple" live.
Sometimes when I'm totally absorbed in a new project, working for hours and days almost non-stop, I often ask myself, "I wonder what the 'normal' people …

Copywriting, Gary Halbert, Market research »

[26 Jul 2010 | No Comment | ]

Saturday, 6:50 PM
Dear Friend,
I'm not sure if you've ever mozied on over to my testimonials page (which I need to update)… but the very first testimonial is from none other than the "Prince of Print"… the late, great Gary Halbert.
He said…
“I lived with Dan for 43 days when he had an apartment in Costa Rica. He’s a good professional copywriter and he learned some things in Costa Rica that hardly any other copywriter knows about. He’s got my seal of approval.”

Actually Gary stayed at my place longer than 43 days. …

Coaching & mentoring, Copywriting, Gary Halbert, Kitchen Table Businesses, Market research »

[26 May 2010 | 8 Comments | ]

There are several crucial things MUCH more important than copy when selling online… or in any media. Discover them here.

Copywriting, Direct mail, Gary Halbert, Gurus, Market research, Offline marketing, Videos »

[9 Apr 2010 | 9 Comments | ]

Friday, 9:25 PM
Dear Friend,
Here's how to mine your mailbox for gold and find out what's working right now in direct mail.

Copywriting, Market research, Success mindset, Videos »

[7 Apr 2010 | 15 Comments | ]

Wednesday, 10:41 PM
Dear Friend,
Here's your fireside chat for the day.
Feel free to use this secret to get as rich as you want to be.

Copywriting, Gary Halbert, Market research, Offline marketing, Videos, YouTube »

[5 Apr 2010 | 11 Comments | ]

Monday, 9:54 PM
Dear Friend,
This one was suggested by a subscriber. I hope you enjoy it.

Direct mail, Market research, Product development, Videos »

[31 Mar 2010 | 21 Comments | ]

Wednesday, 11:05 PM
Dear Friend,
There's been some weird stuff going on with YouTube tonight.
It looks like they've been doing some upgrades and making changes but it wasn't allowing you to upload videos for a while.
It looks like it's fixed now… so heeeeeeeeeeerrrrrr'es the next video from my YouTube 30-Day Challenge.

Direct mail, Market research, Offline marketing, Online marketing, Videos, YouTube »

[26 Mar 2010 | 23 Comments | ]

Friday, 7:31 PM
Dear Friend,
I'm still having fun and learning a lot with my YouTube 30-Day Challenge.
Today I finally figured out how to use a program called ScreenFlow. I've used it before but I only knew about 10% of its functions.
This thing is a POWERHOUSE for creating videos… especially if you need to demonstrate things on the computer.
And if a Luddite like me can figure out how to use it… ANYBODY can.
Enjoy the video!
All the best,
 

Direct mail, Market research, Online marketing »

[2 Mar 2010 | 28 Comments | ]

Tuesday, 6:33 AM
Dear Friend,
Last week I sent a message endorsing Ben Settle's new hard copy newsletter.
Since I know that negative news always gets more viewership than positive news, I split-tested two "negative" headlines on one of my subscriber lists.
They were…

Ben Settle SUCKS (By the way, it was Ben who suggested this.)
 
 

Why I HATE Ben Settle

Here's a screen shot from my Aweber account with the results:

Notice that the headline "Why I HATE Ben Settle" got a 37.2% open rate and a 18.8% click-through rate.
The headline "Ben Settle SUCKS" got a higher …