I’m lucky to count the infomercial legend Brad Richdale as a close friend.
In fact, he touched base with me just a few hours ago.
Gave me some ideas that should make a whooooooole lotta loot.
I expressed one of my big frustrations with him about my market…
All the people who buy my stuff but never, ever implement anything.
Brad assured me that’s normal. People who are true doers are as rare as hen’s teeth.
It frustrates me because I should have sooooooo many more testimonials than I do. But the reality these days is this:
In my market, you’re lucky to get 5 to 10% of your buyers to actually take action and implement your materials, instruction, coaching, etc.
It used to be 80/20… but those days are long gone. These days it’s 90/10… or closer to 95/5.
In fact, it’s worse than I’ve ever seen it in my 30+ year years as a serial “bootstrap” entrepreneur.
The one thing I still can’t wrap my head around is this:
When I started my first successful mail order business in the early 90s, I had less than 3 percent of the info available that my knights in the Marketing Camelot have access to.
Heck, I even offer to personally answer their questions. I would have given parts of my anatomy for an opportunity like that when I was first starting out!
So explain this to me:
How can one person take that info, use it to create a business or grow an existing one… and get totally flush with cashola… while another person alleges that it won’t/didn’t work for them?
You see, the problem is this:
In reality, the thing that didn’t work was them!
How can supposedly logical human beings be so delusional?
Like I said, this fear based/lack of action problem is worse than I’ve ever seen it.
I know why… but that’s a very, very deep topic that’s over most people’s heads. (Long story short, we wrestle not against flesh and blood, but against principalities, against powers, against the rulers of the darkness of this world, against spiritual wickedness in high places. And brutha — or sista — we’re in the beginning of the apocalypse. And if you think it’s bad now, just wait for the next 3 to 5 years. It’s gonna be biblical.)
What’s the point of all this?
Other than me voicing my frustration (again)… I guess my only point is this:
If you’re not a doer and willing to implement my instruction… well, I really don’t understand why you’re here.
On the other hand, if you are a doer and you do implement tried and true, proven-in-the-trenches instruction… and…
You need a predictable, dependable and reliable flow of new customers… and a way to make maximum profits ASAP from those new customers…
Then see the very important and urgent question I asked myself on this page.
’Cuz the answer to that question — if you are a doer — could be worth a whoooooole lotta loot for you.
All the best,
P.S. I’ve been utterly fascinated as to why so many of my followers and customers say they want to start and/or grow a business… but very, very few actually do it.
I know the solution to this problem. But I’ve been reluctant to talk about it. (For several reasons I’ll reveal in an email later this week.)
However, I plan to start revealing much more about this problem soon. And more important, how to overcome it.
In fact, I’m thinking about starting a YouTube channel on this topic. If that’s something you’d be interested in, please contact me and let me know. If I get enough responses, I’ll do it.