Sunday, June 12 at 11:17 AM
Quick tip/lesson today.
Today is Gary Halbert’s birthday.
I know because a loooong time ago when I was a subscriber to his paid paper & ink newsletter he revealed his birthday in a June issue. I made note of it on my calendar and sent him a birthday card.
Yeah, a REAL card. The kind you send via the good old fashioned U.S. Postal Service… not those cheap, after thought, free online cards.
And I repeated this every June 12th for a good 4 to 5 years… long before I ever met him in person and was given the opportunity to work with him.
That was just ONE of the many strategies I used to get myself on Halbert’s radar.
But I’m pretty sure YEARS of getting a birthday card from Doberman Dan helped “grease the skids” for the other techniques that finally got his attention and gave me the opportunity to mentor with him for almost a year and a half.
After I got to know him and we were actually roommates (in two different countries) I personally witnessed how many people sent him a birthday card. Bond Halbert, Kevin Halbert… and me. That’s about it.
You’d be surprised how many “big shots” get few to zero birthday cards.
If you want to get a heavy hitter’s attention, you might want to find out their birthday and make sure you send a card every year.
It just may make them a lot more amenable to any other offers or other attempts to get their attention.
Happy birthday, Gary.
You were an interesting cat. I’ve never met anyone like you before or since… and I doubt I ever will.
Wednesday, 12:27 PM
We’re ALL susceptible to it.
Oh, don’t be so smug. You are, too.
You may THINK you’re immune… but you’re not.
Most are not only susceptible, they’re even EAGER for it.
What am I talking about?
Tuesday, 9:54 AM
There are a few changes in the works for DobermanDan.com over the next month or so.
Some people are going to be thrilled because they’re going to get a lot more hard core advanced marketing techniques and secrets… and even some personal attention.
Others… not so thrilled.
Such is life, I suppose. You can never make EVERYBODY happy.
The reality is, my little website and subscriber list is growing exponentially… and there’s only one Doberman Dan and only 24 hours in a day.
And that’s all I have to say about that for now.
Now I’m going to share something that will be famously successful if you ever need to get the attention of a V.I.P., big shot or any person surrounded by a bunch of gatekeepers.
And if you’re smart enough to adapt these secrets to your direct mail promotions, you’ll enjoy HUGE response rates and make a small fortune fast… while all the exclusively online marketers are crying about declining sales from their e-mail lists.
This will also soon be the ONLY way you can communicate with me if you want to propose any kind of joint venture, project idea or mentoring.
But first, I’ll tell you a surefire way of NOT getting a V.I.P.’s attention…
Send your message by e-mail!
E-mail is the very WORST way to initially contact and communicate with a V.I.P. and will probably never get past the gatekeeper.
And it shows you’ve put very little thought and planning into your initial contact and presentation.
You see, any idiot can fire off an e-mail… and many do. There’s hardly any thought, planning or creativity required to do that.
So your worthless e-mail will be deleted unread, along with the 200 other worthless e-mails received that day.
The very BEST way to get a V.I.P.’s attention is to stop being such a cheap bastard and invest $12 to send your message by a cool little service called…
That’s the BEST option…
(Well, actually, there’s an even BETTER one than that… and it will be responded to IMMEDIATELY… but I don’t think you’re ready for the really high level stuff yet.)
The next “pretty good” option is USPS Priority Mail. It doesn’t make as big an impact as a FedEx package or envelope… but it makes a helluva lot better impact than an e-mail. And it only costs $5 bucks or so.
The next best option is a good old fashioned snail mail letter sent 1st class.
And here’s a little direct mail tip most people don’t know…
A 9×12 or 6×9 envelope makes a bigger splash, gets more attention and is more likely to be opened FIRST than a #10 envelope.
Want another jealously guarded secret of a direct mail master? (That’s lil’ ole humble me, in case you didn’t know.)
You’ve heard me say mail that looks personal almost always gets opened first, right? Ya know… the old “A pile/B pile” Gary Halbert schtick?
Well, a #10 envelope is not what’s used to send personal mail. That’s for business mail… and business mail is usually bills.
And who wants to open bills? I sure don’t. (I let the Colombiana do that.)
Back in the day, personal letters were written on Monarch size stationary and mailed in a Monarch envelope.
A Monarch envelope is 7 1/2 x 3 7/8…. and Monarch paper is 7 1/4 x 10 1/2.
Yes, they still exist and you can get nice-looking Monarch paper and envelope sets at Staples or Office Depot.
How often do you get hand addressed Monarch envelopes nowadays? I’d be willing to bet never.
When you send a hand addressed Monarch envelope which contains your personalized Monarch stationery on a nice cream colored stock… with maybe a gold border… and a HAND WRITTEN letter… you have just set yourself head and shoulders above any and all other people vying for your V.I.P.’s attention.
Because almost NOBODY cares enough about their recipient and message nowadays to go through all that effort.
It is a MUCH more intimate form of communication and it elegantly says…
“You are important to me!”
Just ask the handful of people who recently received letters like this from me.
I even think this form of communication is possibly even better than standing belly to belly, looking in their eyes and speaking your message.
A spoken message can easily be misinterpreted, is much more easily forgotten… or worse, the meaning can get twisted and changed over time. (If you’ve ever played the “telephone game” at a party then you know what I mean.)
Unlike a spoken message, a hand written letter on nice Monarch stationery is much less likely to be misinterpreted and will probably be kept for a long time and re-read every now and then.
Now if you’ve never had the experience of holding an 8-track tape in your hands… or God forbid, you don’t even know what an LP is… I realize this might sound like old fogey talk from the Great Depression era. (The FIRST one… not the one we’re in now.)
But this stuff WORKS!
And you’d do very well… and make a LOT more money… if you paid more attention to your elders (especially all the dead mail order guys) than worshiping at the feet of the young Internet Marketing gurus.
They did OK in a booming economy but now many of them are dropping like flies… because they never studied the tried and true principles of the dead mail order guys.
Look, I know a LOT more successful techniques for getting your message to numero uno and getting somebody’s attention… including the one I used to get Gary Halbert’s attention and led to mentoring with him for a year and a half.
But this post has already run a lot longer than I planned… and I’ve given away a LOT more valuable secrets than you deserve.
So let me close by saying this…
My address is:
Doberman Dan Gallapoo
c/o Arango Direct, LLC
3101 SW 34th Ave Suite 905-262
Ocala, FL 34474
The only gatekeeper at the present is the Colombiana… and all she does is pick up the mail and give it to me. So a FedEx or snail mail letter is going to get directly to me within a few days.
If you feel you have something important to share with me or want to pitch me on an idea, JV or whatever… you now know what you have to do. And don’t get mad if I don’t respond to your e-mail.
(If you’re in my Inner Circle you know this doesn’t apply to you. YOUR e-mails get priority over ALL others.)
I sure hope this doesn’t make me sound like a dick. It’s being done out of necessity because time constraints have FORCED me to prioritize my attention on the most important and highest ROI items.
The bottom line?
If what you have to tell me is truly important and you want to get my full attention… it deserves some time, thought and a little creativity on your part.
That’s how I’ve always done it with the people most important to me… and continue to do it today.
And so should you.
P.S. By saying this, I’ll be letting the cat out of the bag about one of the changes coming for DobermanDan.com… but here goes:
If you have a desire to post a comment in response to any of my posts… or have been putting it off for some reason… you better do it pretty darn soon.