Monday, 8:12 PM
Dear Friend,
I didn't really feel like teaching tonight.
I just wanted to have a little "fireside chat" with you (or in this case, poolside chat) and be like your adopted uncle DD, sharing life lessons with you.
I'd much prefer to have this conversation in person… but I guess this will have to do until we have that opportunity.
Enjoy!

Friday, 7:31 PM
Dear Friend,
I'm still having fun and learning a lot with my YouTube 30-Day Challenge.
Today I finally figured out how to use a program called ScreenFlow. I've used it before but I only knew about 10% of its functions.
This thing is a POWERHOUSE for creating videos… especially if you need to demonstrate things on the computer.
And if a Luddite like me can figure out how to use it… ANYBODY can.
Enjoy the video!
All the best,
 

Sunday, 4:18 PM
Dear Friend,
According to Google, there were 673,000 searches last month using the keywords "direct mail."
Also, according to Google, 25% of all their searches are now YouTube searches.
So that means approximately 168,250 searches are done each month on YouTube looking for stuff related to direct mail.
I'm hoping a few of those people will find me.
That's why I posted this video on YouTube.
This is an edited version of something I presented on this blog last year… so it may not be anything new to you if you've been a subscriber …

Tuesday, 6:33 AM
Dear Friend,
Last week I sent a message endorsing Ben Settle's new hard copy newsletter.
Since I know that negative news always gets more viewership than positive news, I split-tested two "negative" headlines on one of my subscriber lists.
They were…

Ben Settle SUCKS (By the way, it was Ben who suggested this.)
 
 

Why I HATE Ben Settle

Here's a screen shot from my Aweber account with the results:

Notice that the headline "Why I HATE Ben Settle" got a 37.2% open rate and a 18.8% click-through rate.
The headline "Ben Settle SUCKS" got a higher …

"Gentlemen, this is a football."
– Vince Lombardi
Dear Friend,
I know a little bit about weight training.
Unfortunately I haven't been able to do much since breaking my L-5 vertebra in my lower back last year and rupturing three disks.
But I do know how to gain muscle and lose fat. (I would hope so. I've been working in the musclehead niche for 15 years!)
It's a weird niche.
The truth is, building muscle and strength isn't all that complicated.
You need to lift heavy weights and eat a lot of the right foods.
It's pretty simple.
I didn't …

A simple way for online business owners to DOUBLE their sales… FAST.

Monday, 11:47 PM
Dear Friend,
Today you're going to learn the most important secret to success…
Failure!
Yup, when you're swinging for the fences, you're going to strike out… a LOT.
But the secret is to keep getting up to bat, no matter how many times you've struck out.
Believe you me… one home run MORE than makes up for all the strike outs.
And today, I'm going to share one of my very recent strike outs.
I've said it before and I'll continue to say it until you "get it"…
Direct mail is one of the most effective …

Saturday, 3:39 PM
Dear Friend,
A short time ago I did a new video and revealed the jealously guarded secret of the richest direct marketers in the world.
In that video I revealed one of my most successful secrets for finding hungry markets with cash in hand, ready, willing and able to buy your products or services.
But that's just one of the many money-making secrets I've got up my sleeve.
Today I'm going to show you how to start with practically NOTHING…
… No niche or market…
… No product…
… Hardly any money…
… And STILL start …

Dear Friend,
Today's article has been provided courtesy of Ben Settle from CopywritingGrabBag.com.
Ben interviewed me and included the interview as an appendix in his Copywriting Grab Bag book. Lots of money-making gems in his book.  I highly recommend it… and not just because I'm featured in it. There's a lot of proven direct response marketing nuggets you can use immediately to start boosting your sales and profits.
Without further adieu, here's the transcription from Ben's interview with me.
All the best,

 
 
 
BEN: Okay Dan, now you used to live for a brief time with …

Dear Friend,
I received a question recently and wanted to share it with you.
Is direct mail dead? It seems like since the cost of postage and printing keeps going up, it's getting more and more expensive to get customers with direct mail. Why do you still recommend it?
I LOVE direct mail and I've been pretty successful with it.
But I've been most successful using it to sell back end products to my in-house customer list. Click here for an article explaining my epiphany about that when my back was against the wall. …