TRAFFIC & CONVERSION SECRETS REVEALED!

Click the “Get FREE Access” button below for a free digital copy of the exclusive $98/month Doberman Dan Letter. Just a few of thing things you’ll discover are…

  • My jealously guarded traffic sources that can DOUBLE your sales in as little as 59 days!(It’s not Facebook, PPC, banner ads, SEO, email ads, blogging, affiliates, joint ventures or ANY of the conventional traffic methods you already know about.)
  • How I help winners win BIGGER!(The tips, tricks and tweaks I used to significantly bump up your sales and profits from your existing marketing funnels.)
  • SUPERCHARGE your selling power and skyrocket your conversions with my “neurohormonal copywriting”™ secrets. (This is something known only by a handful of the most successful copywriters and marketers in the world.)
  • Three quick and easy “tweaks” to synergize ALL your marketing assets for BIG cash flow surges! (Here’s how you can easily get TONS of “low hanging fruit” sales and profits your competitors are blindly – and stupidly – leaving behind.)
  • How to break out of the commonly accepted and restrictive “norm” of making money. (Rise above the memes and conditioning that have been keeping you from earning the amount of money you could and SHOULD be earning.)
  • And MUCH more….

I hate spam as much as you do. I’ll never sell, rent, or share your email address….you have my word.

EVERYTHING Is Marketing

Tuesday, 4:02 PM

Dear Friend,

They say first impressions are lasting impressions.

If that’s true (and it probably is) you better make a darn good first impression with your prospects.

If not, they just might go elsewhere.

I’d like to share a recent experience I had.

Now technically, this wasn’t my first impression with this company. But it was the first time I’ve communicated with them by phone.

They provide a really cool service… and do a GREAT job at a very low price.

And they’re super fast. In fact “48 Hours” is part of their name. I still can’t believe they do what they do so quickly… literally within 48 hours or less… and are able to do it so cheaply.

I’ve spent a bunch of money with them and will continue to do so.

But check out my first impression of them by phone:

[media:http://dobermandan.com/audio/DD bad cust-service example.mp3]

To me, that guy sounds like he’s either pissed off, really tired, bored… or maybe was born without a personality.

He may be great at his job, but he is NOT the guy you should have answering your phone or speaking with customers.

To their credit, the lady I eventually spoke with had a very pleasant phone personality and handled everything just fine.

But if this were my first impression of this company, it wouldn’t be a good one.

Remember my Clients Suck post where I talked about the copy only being a small part of the success of a promotion?

Imagine dropping 50,000 pieces of direct mail only to have the phone answered like this. And when the response is less than stellar you blame it on direct mail.

The problem isn’t direct mail. It got hundreds or thousands of people to call.

The problem was having Mr. Surly answer the phone.

EVERYTHING is marketing!

Disney even considers their janitorial and housekeeping staff as part of their marketing.

Any interaction with a prospect or customer is part of your marketing… and it better be good.

It’s pretty stupid to invest thousands or millions of dollars getting prospects to call you, visit your website, or come into your location… only to hand them off to some apathetic, crusty employee who acts as if it’s an inconvenience and an interruption to deal with them.

Every single employee who has contact with your prospects and customers better know where their bread is buttered. They better understand that because of the customer, they can feed their family and put a roof over their head.

Any employee who doesn’t get that… or has a personality like the guy on this phone recording… should be kept far away from your customer… or fired.

Or go to work as a civil servant.

Only your best and brightest should be allowed to interact with your prospects and customers.

And that’s my most humble (but accurate) opinion. :)

All the best,

 

 

 

TRAFFIC & CONVERSION SECRETS REVEALED!

  • My jealously guarded traffic sources that can DOUBLE your sales in as little as 59 days!(It's not Facebook, PPC, banner ads, SEO, email ads, blogging, affiliates, joint ventures or ANY of the conventional traffic methods you already know about.)
  • How I help winners win BIGGER!(The tips, tricks and tweaks I used to significantly bump up your sales and profits from your existing marketing funnels.)
  • SUPERCHARGE your selling power and skyrocket your conversions with my "neurohormonal copywriting"™ secrets.(This is something known only by a handful of the most successful copywriters and marketers in the world.)
  • Three quick and easy "tweaks" to synergize ALL your marketing assets for BIG cash flow surges! (Here's how you can easily get TONS of "low hanging fruit" sales and profits your competitors are blindly – and stupidly – leaving behind.)
  • How to break out of the commonly accepted and restrictive "norm" of making money. (Rise above the memes and conditioning that have been keeping you from earning the amount of money you could and SHOULD be earning.)
  • And MUCH more....

I hate spam as much as you do. I'll never sell, rent, or share your email address…you have my word.

TRAFFIC & CONVERSION SECRETS REVEALED!

  • My jealously guarded traffic sources that can DOUBLE your sales in as little as 59 days!(It’s not Facebook, PPC, banner ads, SEO, email ads, blogging, affiliates, joint ventures or ANY of the conventional traffic methods you already know about.)
  • How I help winners win BIGGER!(The tips, tricks and tweaks I used to significantly bump up your sales and profits from your existing marketing funnels.)
  • SUPERCHARGE your selling power and skyrocket your conversions with my “neurohormonal copywriting”™ secrets.(This is something known only by a handful of the most successful copywriters and marketers in the world.)
  • Three quick and easy “tweaks” to synergize ALL your marketing assets for BIG cash flow surges! (Here’s how you can easily get TONS of “low hanging fruit” sales and profits your competitors are blindly – and stupidly – leaving behind.)
  • How to break out of the commonly accepted and restrictive “norm” of making money. (Rise above the memes and conditioning that have been keeping you from earning the amount of money you could and SHOULD be earning.)
  • And MUCH more….

I hate spam as much as you do. I’ll never sell, rent, or share your email address….you have my word.