I have a confession…
After a long absence from my blog, I’ve been meaning to start posting at www.DobermanDan.com again for a couple months now.
But I’ve been sooooo booked up with client gigs I barely have time to sleep.
So an entire blog post always seemed a daunting task with what little personal time I have left each day.
But yesterday I had an epiphany…
<insert light bulb appearing above my demented noggin here> 🙂
I can certainly write a simple email with some semblance of frequency. THAT seems much less daunting than an entire blog post.
So… after a long online absence…
So let’s get this party started.
Are you wondering why I paid Google $619,762.81?
‘Cuz I got it all back.
Multiplied at LEAST 7-fold!
Ahhh… those were the good ole days… before all the various incarnations of those dreaded Google slaps.
Sadly, as much as I want to give “big brother” Google more money, they won’t let me do it.
I’ve had Adwords accounts for four different businesses canceled by them because, in their words, I use direct response copy instead of an Amazon-like ecommerce site. They adore those… and despise direct response copy. (Well, the strong direct response copy that gets orders.)
It was a big blow to my income at the time… but it ain’t no mo’.
In fact, I’ve discovered about 7 different things that work as well or BETTER.
And unlike Adwords, several of these allow me to fish in fishing holes TEEMING with starving fish…
And I’m the ONLY fisherman there!
You see, nowadays on Adwords you’re competing against the best fishermen in the world… with pockets so deep they can outspend you 100,000 to 1.
Some 1 MILLION to one.
So good luck with THAT.
Adwords ain’t what it used to be. And it’s getting worse every day for us’n “kitchen table” entrepreneurs.
It’s wayyyy past time you find some alternative media.
In fact, if I were you, I wouldn’t rest until you’ve found at least 3 different media to replace Google Adwords.
Use Adwords for testing and finding other media to advertise on… but don’t count on it long term for customer acquisition.
All the best,
P.S. If you want, in a future message, I’ll be glad to share how to use Adwords for finding other media that should work as well or BETTER than Adwords.
And one more little serendipity…
It could turn out to be much less expensive, too.