I woke up at [4:33] AM this morning.
Choking and coughing from allergy caused sinus drainage.
As they say, SSDD.
Anyhoo, in order to avoid waking up the Colombiana and Chiqui Ricky (my faithful Shih Tzu, raised by a Doberman and who thinks he’s a Doberman) I went into the kitchen to make some hot tea.
There I was, standing between the stove and the island, waiting for the water to boil.
That’s when I heard it.
You see, there are two clocks in the kitchen. One is on the counter and the other is on the wall. And I was standing in between them.
That’s when I noticed it.
One clock would “tick” and then the other would “tock.”
Tick… tock… tick… tock… tick… tock.
Me being a musician, I immediately tried to enter the rhythm.
I tried counting it out as a steady eighth note rhythm at a tempo of about 72 beats per minute.
But it didn’t feel quite right. Something was off.
Then I tried to force the two clocks into a steady, march-type, eighth note rhythm… but it didn’t work. Not in the least.
That’s when my internal metronome entered the conversation and straightened things out.
You see, although the two clocks were in perfect sync, it wasn’t an eighth note rhythm at all. It was a triplet rhythm. With a rest on the second beat of the triplet.
Hmmmmmmm…. how do I explain this?
Listen, a triplet is played like a waltz in ¾ time, yet it occurs in music that’s in 4/4 time signature.
Trip-a-let, trip-a-let, trip-a-let, trip-a-let.
That’s how you’d count/hear four triplets in a bar of 4/4 time.
My two clocks were synced doing triplets with what we musicians call a “rest” (silence) on the two (the “a”) of the triplet.
Trip-[rest]-let, trip-[rest]-let, trip-[rest]-let, trip-[rest]-let.
Once I figured out the rhythm, everything flowed.
I stood there waiting to make my tea… composing symphonies in my head.
And in that all too brief moment, I was in the Presence that makes all things right in the world.
Now… what the heck does that have to do with anything?
As a matter of fact, it has everything to do with everything.
But… I’m pretty sure what I’m about to utter is the reason you subscribed to my list…
If you just want to go from Point A (no customers, no sales and no money)… to Point B (getting customers, sales and money)… and you want to do that in the quickest, most efficient, most effective way possible… then… what I just shared with you about my two clocks is the BEST way to do it.
Instead of trying to force your own rhythm onto the universe, discover a rhythm that’s already flowing… and insert yourself into that rhythm.
Here’s how I’ve been doing that for more than a quarter of a century to create enough of an income out of thin air to support my two bad habits… sleeping indoors and eating one or two times a day.
- Find a group of people already buying something (we call that a “market”)…
- Find out what they’re buying…
- Find out how they’re buying it…
- Sell them exactly what they’re currently buying (or a unique or better version of it)…
- And sell them in the exact same way/medium that they’re currently buying.
THAT is how you go from Point A (no customers, no sales and no money)… to Point B (getting customers, sales and money)… in the quickest, most efficient, most effective way possible.
Although less than 1 percent of the people on this list realize it, I have just given you a tried-and-true formula that, if you choose, could make you sooooooo darn rich, China will owe YOU money.
And yes, it is as simple as that.
All the best,
P.S. Speaking of supporting my two bad habits of sleeping indoors and eating one or two times a day…
If you want to see a cool and efficient way to sell high ticket stuff using only a website and two emails — without having to make phone calls and do ”strategy sessions” — you might find this interesting.