Just do the work, dammit!
Sunday, 7:43 PM
I’m not sure if you’ve noticed but I start every blog post with the day and EXACT time I start typing my message to you.
Sometimes I wonder if that hurts my SEO results.
But I don’t think so.
I mean… come one.
Google’s artificial intelligence programs are smart enough to know where my actual content starts, right?
If not… Google’s A.I. must be pretty damn stupid… and we know it’s not.
I do a few other things on my blog SEO experts say are wrong.
There’s a method to my madness… and we’ll talk about that in more detail another day.
But I’ll give you the short answer right now…
Basically, it’s an affront to my creative integrity to write solely for SEO.
You see, I started writing and CONTINUE to write this blog exclusively for you, the end user, to use a very impersonal Google term.
And that “keep the end user happy” is the EXACT formula Google adheres to with all their various services, including the 800 lb. gorilla Google search engine.
If that philosophy hurts my SEO… so be it.
I didn’t start doing this blog for SEO and I’m not going to compromise my beliefs just to get better search engine positioning.
Hell, I’m a frickin’ marketing expert for crying out loud. I’ve generated MILLIONS of dollars with an initial investment of only $200.
If all I cared about was traffic, I could throw so much targeted PAID traffic at this humble little blog, it would make your head spin.
But that’s not why I’m doing this.
My initial stated goal for DobermanDan.com was to make a difference in your life and share many of my “school of hard knocks” lessons with you… so you don’t have to suffer like I did trying to figure out all this stuff.
I’m not going to compromise my goal, edit myself, choke off my creativity and restrict my muse to a certain number of words just to please the search engine gods.
Pardon my French… but…
To hell with that!
Look… I have enough life experience to know that any time I compromise myself… or edit myself in any way to please some external force… my message gets watered down… and YOU my dear reader, are the one who gets short changed.
I will NOT compromise my message
for better search engine positioning!
(If my SEO sucks because I’m more concerned about helping you than pleasing Google… you could help a brother marketer out by passing my blog URL out to all your contacts along with your personal endorsement. That would be MUCH appreciated.)
Anyhoo… back to what we were talking about:
I start each blog post with the day and time for a couple reasons:
1. Historical reference… and…
2. I have the hope you’re perceptive enough to notice the widely varying times at the top of each post… and… the smarts to learn a valuable lesson from it.
Here’s the deal:
I recently made a new commitment to myself… and, indirectly, YOU.
I realized I’ve been investing most of my time in my cherished Marketing Camelot members and paper & ink newsletter… but I’ve been ignoring my blog.
So I committed to writing a blog post every day for a certain period of time.
I appreciate you following my blog and I sincerely want to provide value in your life.
From a purely financial standpoint, all this extra time invested in writing these daily blog posts is a piss-poor investment of my time. I could make a LOT of money investing this time in my various business ventures.
But money has never been my primary motivator. (I could make a LOT more money if I wanted to. I know EXACTLY what to do to make a SHITLOAD of cashola. I’m taking SCARY amounts of fungolas.)
Anyhoo… back to the “date & time thang” on my blog posts we originally started talking about.
If you’ll take the time to notice, I start writing my blog posts at widely varying times. Sometimes 4:00 AM… sometimes 11:57 at night… other times 1:00 PM in the afternoon.
Basically, I write you at all times of the day and night.
For example, it’s now 8:44 PM Sunday night. An hour has passed since I started writing to you.
I’m SUPPOSED to be taking the night off… and this evening was supposed to be spent relaxing with the Colombiana watching movies.
Instead, I’m spending the evening writing YOU… with the glimmer of hope something I say will help you avoid many of the mistakes and much of the misery I’ve experienced.
Why am I doing that?
Well, for one thing, I sincerely hope you’ll follow my lead.
You see, the key to making positive and constructive things happen in your life is simply…
Doing the work!
No matter what challenges you face…
…No matter how you feel…
…No matter who or what opposes you…
…You discipline yourself to sit down EVERY DAY and do whatever it takes to complete the work you know you need to do…
…whether or not there is an immediate reward.
Maybe nobody has ever told you this before… but…
The completion of your work
is its own reward!
The financial reality is… I will probably make ZERO cashola from all the time I invested in this blog post.
And I’m OK with that.
I didn’t invest my valuable and limited life in this post solely for money.
I did it for two reasons:
1. The sincere desire to help you discover a valuable lesson that will impact you for the rest of your life… and…
2. To experience the personal satisfaction of keeping my word to myself and completing my work.
THAT is my reward.
If I make a few bucks because you FINALLY wise up and subscribe to The Doberman Dan Letter… that’s just gravy.
I’ve already received my reward in full… because I did the work.
Wanna feel good about yourself every single day?
Do the work, dammit!
Commit a minimum of 33 minutes and 33 seconds every single day to doing the work needed to reach your goals… and miracles will start to happen in your life.
All the best,
P.S. It’s now 10:53 PM Sunday night and I’ve finally finished writing and editing this post.
Three hours and 10 minutes invested in YOU… on my only “night off” this week.