Category: Blogs

Moneymaking Tactician Or Marketing Strategist?

Strategy-Tactics-Signpost

Tuesday, 12:57 AM

Dear Friend,

A little over a year ago, against my better judgement, I decided to work with a client who owned a business grossing about $10 million a year.

Their goal the previous year?

$25 million.

So in spite of doing what I preferred – staying home with my Doberman, the Shih Tzu and the Colombiana – I let this guy talk me into being the rock star “prophet from out of town” rain-maker at their start-the-New-Year-off-with-a-bang team meeting.

It was pretty uncomfortable for me to watch the founder and leader of this little motley crew explain why they didn’t even come close to reaching their goal.

It was even more painful to see him slump over (literally) as he announced this year’s new goal…

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Quid Pro Quo Keeps The Status Quo

Quid Pro Quo

“Love is patient, love is kind.
It does not envy, it does not boast, it is not proud.
It is not rude, it is not self-seeking, it is not easily angered,
it keeps no record of wrongs.

Love does not delight in evil but rejoices with the truth.
It always protects, always trusts, always hopes, always perseveres.”

- 1 Corinthians 13:4
(New International Version)

Dear Friend,

This just may qualify as a historic post.

I’ve learned to never say never… but this is probably the last “from-the-heart” blog post I’ll ever do.

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Just do the work, dammit!

Sunday, 7:43 PM

Dear Friend,

I’m not sure if you’ve noticed but I start every blog post with the day and EXACT time I start typing my message to you.

Sometimes I wonder if that hurts my SEO results.

But I don’t think so.

I mean… come one.

Google’s artificial intelligence programs are smart enough to know where my actual content starts, right?

If not… Google’s A.I. must be pretty damn stupid… and we know it’s not.

I do a few other things on my blog SEO experts say are wrong.

Whatever.

There’s a method to my madness… and we’ll talk about that in more detail another day.

But I’ll give you the short answer right now…

Basically, it’s an affront to my creative integrity to write solely for SEO.

You see, I started writing and CONTINUE to write this blog exclusively for you, the end user, to use a very impersonal Google term.

And that “keep the end user happy” is the EXACT formula Google adheres to with all their various services, including the 800 lb. gorilla Google search engine.

If that philosophy hurts my SEO… so be it.

I didn’t start doing this blog for SEO and I’m not going to compromise my beliefs just to get better search engine positioning.

Hell, I’m a frickin’ marketing expert for crying out loud. I’ve generated MILLIONS of dollars with an initial investment of only $200.

If all I cared about was traffic, I could throw so much targeted PAID traffic at this humble little blog, it would make your head spin.

But that’s not why I’m doing this.

My initial stated goal for DobermanDan.com was to make a difference in your life and share many of my “school of hard knocks” lessons with you… so you don’t have to suffer like I did trying to figure out all this stuff.

I’m not going to compromise my goal, edit myself, choke off my creativity and restrict my muse to a certain number of words just to please the search engine gods.

Pardon my French… but…

To hell with that!

Look… I have enough life experience to know that any time I compromise myself… or edit myself in any way to please some external force… my message gets watered down… and YOU my dear reader, are the one who gets short changed.

Bottom line:

I will NOT compromise my message
for better search engine positioning!

(If my SEO sucks because I’m more concerned about helping you than pleasing Google… you could help a brother marketer out by passing my blog URL out to all your contacts along with your personal endorsement. That would be MUCH appreciated.)

Anyhoo… back to what we were talking about:

I start each blog post with the day and time for a couple reasons:

1. Historical reference… and…

2. I have the hope you’re perceptive enough to notice the widely varying times at the top of each post… and… the smarts to learn a valuable lesson from it.

Here’s the deal:

I recently made a new commitment to myself… and, indirectly, YOU.

I realized I’ve been investing most of my time in my cherished Marketing Camelot members and paper & ink newsletter… but I’ve been ignoring my blog.

So I committed to writing a blog post every day for a certain period of time.

I appreciate you following my blog and I sincerely want to provide value in your life.

From a purely financial standpoint, all this extra time invested in writing these daily blog posts is a piss-poor investment of my time. I could make a LOT of money investing this time in my various business ventures.

But money has never been my primary motivator. (I could make a LOT more money if I wanted to. I know EXACTLY what to do to make a SHITLOAD of cashola. I’m taking SCARY amounts of fungolas.)

Anyhoo… back to the “date & time thang” on my blog posts we originally started talking about.

If you’ll take the time to notice, I start writing my blog posts at widely varying times. Sometimes 4:00 AM… sometimes 11:57 at night… other times 1:00 PM in the afternoon.

Basically, I write you at all times of the day and night.

For example, it’s now 8:44 PM Sunday night. An hour has passed since I started writing to you.

I’m SUPPOSED to be taking the night off… and this evening was supposed to be spent relaxing with the Colombiana watching movies.

Instead, I’m spending the evening writing YOU… with the glimmer of hope something I say will help you avoid many of the mistakes and much of the misery I’ve experienced.

Why am I doing that?

Well, for one thing, I sincerely hope you’ll follow my lead.

You see, the key to making positive and constructive things happen in your life is simply…

Doing the work!

No matter what challenges you face…

…No matter how you feel…

…No matter who or what opposes you…

…You discipline yourself to sit down EVERY DAY and do whatever it takes to complete the work you know you need to do…

…whether or not there is an immediate reward.

Maybe nobody has ever told you this before… but…

The completion of your work
is its own reward!

The financial reality is… I will probably make ZERO cashola from all the time I invested in this blog post.

And I’m OK with that.

I didn’t invest my valuable and limited life in this post solely for money.

I did it for two reasons:

1. The sincere desire to help you discover a valuable lesson that will impact you for the rest of your life… and…

2. To experience the personal satisfaction of keeping my word to myself and completing my work.

THAT is my reward.

If I make a few bucks because you FINALLY wise up and subscribe to The Doberman Dan Letter that’s just gravy.

I’ve already received my reward in full… because I did the work.

Wanna feel good about yourself every single day?

It’s simple…

Do the work, dammit!

Commit a minimum of 33 minutes and 33 seconds every single day to doing the work needed to reach your goals… and miracles will start to happen in your life.

I promise.

All the best,

 

 

P.S. It’s now 10:53 PM Sunday night and I’ve finally finished writing and editing this post.

Three hours and 10 minutes invested in YOU… on my only “night off” this week.

 

The rumor mill is talking about me… again

Tuesday, 6:07 AM

Dear Friend,

Sometimes I’m surprised when I hear what people are saying about me.

Some people tell my story better than I do.

My 12 years as a cop gets exaggerated and turned in 20 years as an undercover agent for Interpol.

My 9 years of continual business failures (including a few weeks of being homeless and living in my car) gets turned into stories about me surviving by eating grass and begging coins at the corner… and turning 87 cents in change into a multi-million dollar business.

And God knows what BAD stuff they say about me… or what terrible outright fabrications are spread about me.

But I’m used to being in the rumor mill.

But THIS came as a total surprise to me.

Seriously, I’m flabbergasted.

All the best,

 

 

E-mail Versus Linking To A Blog Post… Which Is Best?

Sunday, 2:56 PM

Dear Friend,

I’ve had a couple lengthy conversations with Jim Yaghi this week.

The guy is frickin’ brilliant!

He’s a genius…

…Literally.

He has an IQ of 156. That’s only 4 points lower than Einstein, don’t ya know.

He doesn’t feel a need to brag about it or plaster it all over his website and everything he publishes. The chest-beating, self aggrandizing thing isn’t his style.

The only reason I know about his IQ is because of an ongoing inside joke we have in our mastermind group.

Jim is one of those “under the radar” experts. For several years now, I’ve conspired with several other marketers to keep him our little secret.

Yes, I’m being selfish. I don’t want to share him.

You see, Jim has accomplished mini-miracles with PPC (pay per click).

Time and time again, he has done what most “experts” said was impossible… get affordable clicks and conversions in the most expensive, competitive and cut-throat niches.

That’s why I recently hired him for a new project I’m putting together.

Anyhoo… Jim has a unique perspective on the long term investment and payoff from a properly promoted blog.

It resonates with some thoughts and concerns I’ve had recently.

First of all, I’m not really feeling this “send e-mails instead of directing people to the blog” thing.

In one of my other businesses, it immediately TRIPLED sales from e-mail marketing.

But this blog is a different animal.

I’m trying to build a long term community of like-minded people. I’m not looking for an immediate payoff.

Like I mentioned in a previous post, one of the things that has suffered from the “send e-mails instead of directing people to a blog post” is the amount of comments.

I think comments on the blog are pretty important for community-building… not to mention search engine positioning. (Plus it strokes my ego and lets me know somebody is listening.)

It’s important for me that you know I appreciate your comments. I read every one… and try to respond to most of them, too.

When I’m really busy and can’t respond, I get concerned you may feel like I’m “snubbing” you… or something like that.

I promise you that’s not the case.

Here’s the thing…

Recently I’ve taken on a LOT of work. I’m completely re-inventing my main biz and working on three other big projects… and several smaller “bread and butter” projects, too.

I’m busier than I’ve been in years.

I’m “making hay while the sun is still shining”… for urgent reasons I’m only sharing with my Inner Circle clients and private mastermind group.

So please don’t feel bad if I can’t immediately respond to your comments. I promise you I read them all and will respond when I can.

Several very sharp marketers have told me I’m wasting my time doing all this… and should only spend my time with people who are BUYERS… not just subscribers to a free blog.

I guess that’s true… if you only look at immediate return on investment.

But I’m looking at the bigger picture.

Yes, it’s true I’m in the process of building a business around what I do here at DobermanDan.com. I’ve made that very clear.

I’m going to have to be more selective with whom I share my more advanced stuff. I only want to reveal that to those who are truly ready for it and can benefit most from it. (Click here if you think you’re qualified for that.)

But I’m not going to slack off on my free content just because I’m soon going to be offering more paid content.

I’m still going to do my best to continue providing you with a lot of value… even though many of my colleagues say I’m wasting my time and “casting pearls before swine.” (THEIR words, not mine.)

So my DobermanDan.com “e-mail versus blog post” experiment has ended… for now.

I’m glad I tried it. It’s paying off big time in other niches… but may not be the best thing right now to support my plans for this blog.

Why not give it a try yourself and let me know how it works out?

All the best,