Ain’t that sumpin’?
I just found out two big name Internet Marketing gurus started a supplement biz together.
Bought themselves a dude in a white coat (a doctor) to be the figurehead and started selling supplements.
But here’s the most interesting part…
These two champions of Internet Marketing…
…selling products and high priced coaching about how wonderful it is to have an online business, launched their supplement business…
And their two biggest, most reliable and predictable generators of back end sales are…
…outbound phone calls and direct mail.
Hmmmmm… veddy iiiinteresting.
That’s exactly how I recently launched a handful of sharp people into the supplement biz. Because it’s the lowest cost, easiest and “lowest hanging fruit” way of launching.
Anybody who has an existing online supplement business, in my eyes is a “bovine, clodpated, citified moron” (I LOVE obscure movie references) if they DON’T use outbound calls and direct mail.
Cuz there’s one thing I’ve NEVER been wrong about in 20 years of direct response…
As much as 50% or more of the back end revenue from a supplement business will come from using a meticulously created and synergistic system of outbound calls and direct mail.
And I are a 100% certified gosh dern frickin’ expert at THAT. (I are a gud riter, too.)
Anyhoo, I find it interesting that two of the top IM gurus aren’t drinking their own Kool-aid. Instead, they’re doing what REALLY works.
It reinforces one of the first lessons I learned as an entrepreneur.
I pay little to no attention to what somebody says.
But I observe very closely what they do.
All the best,
All the best,
P.S. Do you have an online supplement biz?
Would like to see a big boost in back end sales. (Which, if you didn’t know, is the driver to pretty much 100% of your net profits.)
I’m not talking about just a one-time spike from a launch. I’m talking about an ONGOING boost in sales from an EVERGREEN system.
Then, unless you want to be a “bovine, clodpated, citified moron” – you should click the “Contact Me” link at the top of the page and ask Jackie if you can chat with me.