Ever hear of Beach Body? It’s the company behind P90X — the wildly successful home fitness program. One of the most successful infomercials of the decade. Well, guess what… They FAILED with their marketing of that program 14 consecutive times! Then they made this ONE change. And sales exploded. Today they have over 23 million customers. And [...]
And that’s only ONE myth that was busted. My guest, a psychologist and top online marketer, Dr. Glenn Livingston, also revealed some shocking things about psychology practices that are also bullshit. Like how most psychologists treat addictions. (Here’s a hint: It almost NEVER works. For one very surprising — but obvious — reason.) And because [...]
Finally… if you’ve been waiting with baited breath… Here’s part 2 of my interview with Agora Financial marketing superstar Katie Vogel. You’ll actually get to be a fly on the wall and hear me scheming with Katie about how to turn my first ever attempt at writing financial copy into a $20 million+ home run. [...]
Imagine… With practically zero experience… you get a gig with one of the biggest direct response marketers in the world… Then you have to be their “go to” person for traffic generation via multichannel (online and offline) marketing. Talk about getting thrown into the deep end of the pool! Well that’s exactly what happened to [...]
Just for a minute, picture this: You wake up each morning feeling optimistic and excited. Why? Because you know that your short working day consists of about 60 minutes adapting and “synthesizing” new copy based on the proven templates written by yours truly, Doberman Dan. Then all you have to do is queue up an [...]