Let’s talk about this page here.
First the exoteric. Then we’ll get into the esoteric:
To the unenlightened, it’s an offer. One I’d sum up like this:
I’ve assembled a team of REAL experts, NOT posers on Facebook teaching something they themselves have never successfully done. (You might be SHOCKED at how much of that goes on.)
And if you qualify, this team of experts — with over 100 YEARS of successful collective experience — will provide you all the actionable, tested and PROVEN guidance you need to build a six-figure – or even 7-figure – coaching practice.
Even better, this time-tested system works even if you have no coaching experience, credentials… or any earthly idea how to get your first paying client.
That, my dear reader, is what we call the “exoteric” meaning. In other words, the obvious meaning most likely to be understood by the great unwashed masses.
But even THAT is expecting too much nowadays. Because thanks to social media and smartphones, people are more stupid than I’ve ever seen in my entire half a century visiting your strange planet. (Which is why I’m forced to explain the blatantly obvious in this email.)
Now the esoteric meaning of that page.
“Esoteric” means the hidden meaning intended for or likely to be understood by only a small number of people with specialized knowledge or interest.
In other words, it’s likely to only be understood by the infinitesimal few sane people left on earth who have not allowed the highly addictive forces of social media and smartphones to LITERALLY change the structure of their brains. Resulting in an attention span of less than that of a goldfish… and the IQ of Forrest Gump after 30 years of alcohol, crack and crystal meth abuse. (Sadly, that’s not an exaggeration. It has been PROVEN by neuroscientists.)
So what’s the esoteric purpose of that long ass sales copy?
To the enlightened few, the answer is simple.
It’s a litmus test.
A test of your intelligence, attention span… and most important, your desire, drive and determination.
And based on more than 30 years experience as a serial entrepreneur attempting to teach entrepreneurship to others, most people fail that test.
And when I say “most people” I mean 99%. Literally.
You see, a long time ago I discovered the futility of “casting pearls before swine.” It does nothing but waste pearls. And it just annoys the pigs, too.
So I don’t do it anymore.
You see, I only work with REAL entrepreneurs. Which is why I do everything possible to repel the folks I call DDDs, dopamine dependent dreamers. Even though one could earn a literal FORTUNE selling BSB (bright shiny bullshit) to those delusional dolts. (Hhhmmmmmmm… maybe I should change my acronym to DDDD, delusional dopamine dependent dreamers?)
But I want nothing to do with the DDD crowd. I only want to work with DOERS… action takers… REAL entrepreneurs.
I want nothing to do with the social media/smartphone heroin addicts who have allowed their brains, critical thinking abilities and attention spans to be permanently damaged by their addiction.
Hence the meticulously engineered presentation on this page.
You see, ALL the information an intelligent and lucid person needs to make a decision is included on that page.
Particulars, process and price. It’s ALL there.
You could even just scroll through and get the deets from simply scanning the headline complex and subheads.
Heck, for the attention span challenged there are even brain-dead simple instructions in big ass subheads like this:
“Who This Program Is For”
“Who This Program Is NOT For”
“How We’ll Work Together”
“Here’s What You Need To Do Next”
And the burning question everybody wants to know… but most marketers of high-ticket programs don’t disclose in their sales copy so their ‘tele-shark’ can strong-arm you over the phone…
“Here’s What It Costs”
I look at it is like this:
If someone doesn’t make the time to get the details they need from that page, then the desire, drive and determination that’s CRUCIAL for success in business just ain’t there.
Therefore, that person should not waste their time.
And EXPONENTIALLY more important, they shouldn’t waste MY time. ’Cuz according to statistics, I’ve now got more time behind me than ahead of me. And based on that sad fact, I believe that anyone wasting my time should be punished by 101 whacks upside their ever-emptier noggin with an Olympic 45 lb. barbell plate.
So yes, I have “impossible” standards. Standards like having the attention span to scan a sales page for 10 minutes or less. And wanting to do a little work that’s actually pretty interesting. (Said with all the snark and sarcasm I can muster.)
Sadly, since most people believed they could use heroin recreationally without side effects or the risk of addiction… not only has their desire, drive and determination been damaged… they no longer have the attention span and focus necessary for entrepreneurial and financial success.
And THAT, my revered reader, is the esoteric purpose of that web page. To repel, and if necessary, offend the unqualified.
On the other hand, if you’re one of the very, very, infinitesimally few who DO still have your attention span, focus and street smarts…
AND you have the desire, drive and determination needed for success…
And you’d like to build a business that allows you to earn a BIG income by helping others with your experience and knowledge…
Then THIS could be exactly what you’ve been waiting for… hoping for… maybe even PRAYING for.
All the best,
P.S. For the few people who qualify, the process is simple:
After reviewing this page here… if it seems like a good fit for you… the first step is to apply for one of the few spots still available.
You do that by paying a refundable deposit of $100. (That’s an additional test to weed out the unqualified.)
As soon as you make your deposit, you’ll be redirected to an online application. Once there, you’ll need to answer a few questions about yourself and your goals.
After I get your application, one of three things will happen:
1. I’ll decide it’s not a good match for you and I’ll let you know… politely. I’ll also immediately refund your deposit.
2. I’ll decide that you MIGHT be a good match and I’ll ask you for some additional information by email. Or I might have my assistant Jackie schedule you for an application interview with me by phone or Zoom.
3. If your application indicates that you’re a great fit for this… or I personally know you and/or have worked with you in the past… I’ll send you an email letting you know that you’ve been accepted.
It’s that simple.