{"id":4587,"date":"2010-06-22T11:58:57","date_gmt":"2010-06-22T16:58:57","guid":{"rendered":"http:\/\/dobermandan.com\/?p=4587"},"modified":"2010-06-22T11:58:57","modified_gmt":"2010-06-22T16:58:57","slug":"marketing-lessons-from-the-fifa-world-cup","status":"publish","type":"post","link":"https:\/\/www.dobermandan.com\/blog\/marketing-lessons-from-the-fifa-world-cup\/","title":{"rendered":"Marketing Lessons From The FIFA World Cup"},"content":{"rendered":"<p>Saturday, 10:14 AM<\/p>\n<p>Dear Friend,<\/p>\n<p>I&#8217;ve caught a few of the world cup soccer games in South Africa.<\/p>\n<p>It&#8217;s kinda hard NOT to. The Colombiana has the TV and\/or Internet going almost non-stop throughout the day to catch the games.<\/p>\n<p>You see, Colombians are REALLY serious about soccer.<\/p>\n<p>How serious?<\/p>\n<p>Well, a few years back the Colombian team got to the finals in the world cup. The entire COUNTRY was watching that game, expecting their team to win.<\/p>\n<p>Then the unthinkable happened&#8230;<\/p>\n<p>The goalie for the Colombian team did what they call in Spanish an &#8220;auto gol&#8221;&#8230; he accidentally knocked the ball into his own goal.<\/p>\n<p>And because of that, Colombia lost the world cup.<\/p>\n<p>Guess what the Colombians did when the team came home&#8230;<\/p>\n<p style=\"text-align: center;\"><strong>They KILLED The Goalie!<\/strong><\/p>\n<p>I&#8217;m dead serious! (Pun intended.)<\/p>\n<p>And if that doesn&#8217;t demonstrate my point about Colombians and their soccer, here&#8217;s another&#8230;<\/p>\n<p>I noticed on TV there&#8217;s a whole herd of Colombians there watching the games in South Africa.<\/p>\n<p>I found that a little unusual considering the average Colombian only makes about $250 a month.<\/p>\n<p>And unlike here in the former most powerful nation in the world&#8230; where anybody can improve their lot in life regardless of what social and economic status they were born into&#8230; it is NOT that way in Colombia.<\/p>\n<p>Down there, you&#8217;re pretty much stuck for life in the socio-economic conditions you were born into.<\/p>\n<p>Of course, there are exceptions (can anyone say &#8220;Pablo Escobar&#8221;?)&#8230; but it is about 1,000 times more difficult to improve your lot in life down there than it is here.<\/p>\n<p>NOBODY here has any excuses. Down there&#8230; different story altogether.<\/p>\n<p>So anyhoo&#8230; I see all these Colombians on TV down in South Africa partying and supporting their beloved team&#8230; and something just doesn&#8217;t compute.<\/p>\n<p>So I asked the Colombiana, &#8220;How do all these people afford to travel there and stay for weeks at a time.&#8221;<\/p>\n<p>And she reveals the secret&#8230;<\/p>\n<p style=\"text-align: center;\"><strong>They Start Preparing For It <br \/>Four <em>Years<\/em> In Advance!<\/strong><\/p>\n<p>She said people start putting away a portion of their meager earnings week after week, month after month for four long YEARS in preparation for their trip to the World Cup.<\/p>\n<p>I guess the travel agencies down there offer payment plans for this kind of thing.<\/p>\n<p>And forgive me if this sounds like stereotyping&#8230; but Colombians are really good about paying their debts. They&#8217;ll even go without food for a while if that&#8217;s what they have to do to make good on a debt.<\/p>\n<p>Again, it&#8217;s different down there. There are consequences to not paying your debts.<\/p>\n<p>And I&#8217;m not talking about getting sued or some kind of legal action.<\/p>\n<p>Oh, no. The consequences are MUCH more serious.<\/p>\n<p>Like the friend of a friend who was found dead in a river with both her arms cut off.<\/p>\n<p>Yeah&#8230; THAT serious.<\/p>\n<p>So Colombians pay their bills.<\/p>\n<p>I think I&#8217;d like to switch gears for a minute and talk about something that&#8217;s on everybody&#8217;s mind&#8230;<\/p>\n<p style=\"text-align: center;\"><strong>The Economy&#8230;<\/strong><\/p>\n<p>Yes, it kinda sucks right now. Especially when compared to the boom we enjoyed over the past few years.<\/p>\n<p>But money is still being spent.<\/p>\n<p>A LOT of money, in fact.<\/p>\n<p>You just have to be a little smarter and work a little harder to get in its path.<\/p>\n<p>And like old Napoleon Hill said, <em>&#8220;Every adversity carries within it the seed of equal or greater benefit.&#8221;<\/em><\/p>\n<p>Hell, there were people who got rich during the Great Depression.<\/p>\n<p>So I&#8217;m here to tell you that things are a little tougher right now&#8230; but that still doesn&#8217;t give you an excuse for not prospering.<\/p>\n<p>Opportunity is still all around us. Lots of money is still flowing. You just need to figure out how to get it to flow to YOU.<\/p>\n<p>Cowering in fear is a surefire way to REPEL money from you. And unfortunately, a lot of people are in fear right now.<\/p>\n<p>See, the problem is, most Americans get their information and world view from the major media outlets&#8230; especially TV.<\/p>\n<p>Here&#8217;s why that&#8217;s NOT a good idea&#8230;<\/p>\n<p>TV, newspapers, radio and certain websites make their money by getting more eyeballs to look at their crap.<\/p>\n<p>The more eyeballs looking at their crap, the more ads and sponsorships they can sell&#8230; for more money.<\/p>\n<p>Prosperity and good news doesn&#8217;t sell that well.<\/p>\n<p>But BAD news, fear and doom &amp; gloom draw a LOT of eyeballs.<\/p>\n<p>Back in my civil servant wage slave days I got to know a lot of reporters from the local media. They had a cute little saying&#8230;<\/p>\n<p style=\"text-align: center;\"><strong>&#8220;If It Bleeds, It Leads!&#8221;<\/strong><\/p>\n<p>Bad news draws a lot more eyeballs than good news. Hence, more sponsorship and advertising revenue.<\/p>\n<p>So, if you&#8217;re like most sheeple, sleep walking through life, and you get your information from these media outlets&#8230; you have a very unbalanced view of what&#8217;s REALLY happening in the world.<\/p>\n<p>It would be like seeing what happens every day in the worst part of Compton&#8230; shootings, gang executions, drug dealing, robberies, etc&#8230;. and thinking the entire U.S. is like that.<\/p>\n<p>You&#8217;re not getting the whole picture.<\/p>\n<p>Now don&#8217;t get me wrong. I&#8217;m no Pollyanna.<\/p>\n<p>I&#8217;ve seen some stuff that would curl your toenails&#8230; so I still have a healthy amount of paranoia&#8230; but things aren&#8217;t as bad as they&#8217;ve been made out to be.<\/p>\n<p>Take the story I told you earlier about the Colombians saving for 4 years to travel to South Africa for the World Cup.<\/p>\n<p>Now here are people who make about 95% less money than the deadbeat Americans sucking at the public teat (that&#8217;s &#8220;welfare&#8221; for you city slickers)&#8230; in a country a LOT poorer than ours&#8230; who have almost ZERO disposable income&#8230; making sacrifices and saving money for four YEARS to travel to another continent just to watch a stupid soccer game. (&#8220;Futbol&#8221; for most of the rest of the world.)<\/p>\n<p>And you tell me people aren&#8217;t spending money!<\/p>\n<p>People ARE spending money. You just have to be a lot smarter marketer than in year&#8217;s past if you want to get some of it.<\/p>\n<p>So the GOOD news is&#8230; there are a lot of people still buying all kinds of things&#8230; including whatever it is YOU sell.<\/p>\n<p>The BAD news is&#8230; you&#8217;re going to have to work smarter, think harder, invest in things to make you a better marketer and study harder&#8230; if you want to prosper in this economy.<\/p>\n<p>But that&#8217;s really not bad news at all, is it?<\/p>\n<p>It&#8217;s just investing in yourself&#8230; and that kind of investment ALWAYS pays off&#8230; BIG time.<\/p>\n<p>If you buckle down and become a better marketer NOW while things are a little slower than year&#8217;s past&#8230; when the economy DOES rebound&#8230;<\/p>\n<p style=\"text-align: center;\"><strong>You Can Get Flat Out <br \/>&#8220;Swimming In Fungolas&#8221; RICH!<\/strong><\/p>\n<p>So put in the investment and work you need now.<\/p>\n<p>You&#8217;ll survive and prosper when others are falling by the wayside.<\/p>\n<p>But hold onto your hat&#8230; the prosperity wave&#8217;s a&#8217; comin&#8217;.<\/p>\n<p>And when things DO bounce back&#8230; it&#8217;s gonna pay off for you in ways you never could have imagined.<\/p>\n<p>All the best,<br \/><a href=\"https:\/\/dobermandan.com\/wp-content\/uploads\/2009\/05\/dobedansig_sm12.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-65\" title=\"dobedansig_sm12\" src=\"https:\/\/dobermandan.com\/wp-content\/uploads\/2009\/05\/dobedansig_sm12.jpg\" alt=\"\" width=\"150\" height=\"74\" \/><\/a><\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>P.S. During my recent 8-week &#8220;Kitchen Table Business&#8221; coaching program, I equipped 11 people with the secrets they need to prosper in ANY economy.<\/p>\n<p>I put all the webinars on a DVD and and all the accompanying documents and MP3 audios of the webinars on a CD.<\/p>\n<p>The coaching group participants just received the DVD and CD as a free gift for being in the coaching program.<\/p>\n<p>And I got to thinking&#8230; maybe YOU would like a FREE copy of the DVD and CD, too.<\/p>\n<p>Well, I&#8217;d like to give you a free copy&#8230; and I&#8217;ve figured out a way to do that.<\/p>\n<p>I&#8217;m not quite ready to do it YET&#8230; but here&#8217;s how you can be notified as soon as I&#8217;m ready to give you a FREE copy of my &#8220;Doberman Dan&#8217;s Kitchen Table Business&#8221; coaching program DVD and CD&#8230;<\/p>\n<p><a href=\"https:\/\/dobermandan.com\/new-secret-dd-program-advance-notice-sign-up\/\">Click here<\/a> to get on my advance notification list.<\/p>\n<p>As soon as I&#8217;m ready to release your FREE copy of my &#8220;Kitchen Table Business&#8221; coaching program DVD and CD&#8230; you&#8217;ll get an e-mail notice from me.<\/p>\n<p>I can only make the free DVDs and CDs available to the first 50 people. After that, I&#8217;m cutting it off and you&#8217;ll have missed out&#8230; and you do NOT want to miss out on this opportunity.<\/p>\n<p>If you miss out, you&#8217;ll be stuck YEARS behind the lucky marketers who recognized the value of this and DID jump on this opportunity.<\/p>\n<p>Here&#8217;s what a couple of the proteges in my &#8220;Kitchen Table Business&#8221; coaching program had to say:<\/p>\n<p style=\"padding-left: 60px;\">&#8220;As a copywriter, when anybody who&#8217;s worked with the late, great Gary Halbert one-on-one speaks up, I listen hard. So when I learned Doberman Dan Gallapoo was offering a Protege program, I couldn&#8217;t get to the signup page fast enough.<\/p>\n<p style=\"padding-left: 60px;\">And he way over-delivered! What I got from Dan went beyond crucial, behind-the-scenes info you&#8217;d never find in any book. I also got the inspiration to take real action that puts cold, hard cash in my pocket.&#8221;<strong> &#8211; Benjamin Johnson<\/strong><\/p>\n<p style=\"padding-left: 60px;\">\u00a0<\/p>\n<p style=\"padding-left: 60px;\">&#8220;I&#8217;ve been working in the internet marketing world for over 10 years  now, and I&#8217;ve seen a<strong> <\/strong>lot of self-proclaimed &#8216;marketing experts&#8217; come and go.<\/p>\n<p style=\"padding-left: 60px;\">Dan&#8217;s &#8216;down in the trenches&#8217; knowledge of real world direct marketing is  a refreshing departure from all the internet &#8216;wonder kids&#8217; who&#8217;ve never made money  selling real products in the real world.<\/p>\n<p style=\"padding-left: 60px;\">If you really want to learn how to do marketing (and do it profitably)  learn from someone who makes it work online AND offline, despite the ever-increasing costs  of mailing and list rentals.<strong>&#8211; Paul Galloway<\/strong><\/p>\n<p>\u00a0<\/p>\n<p><a href=\"https:\/\/dobermandan.com\/new-secret-dd-program-advance-notice-sign-up\/\">Click here now<\/a> to be notified when you can claim your FREE &#8220;Kitchen Table Business&#8221; coaching program DVD and CD.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Saturday, 10:14 AM Dear Friend, I&#8217;ve caught a few of the world cup soccer games in South Africa. It&#8217;s kinda hard NOT to. The Colombiana has the TV and\/or Internet going almost non-stop throughout the day to catch the games. You see, Colombians are REALLY serious about soccer. How serious? Well, a few years back [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[13],"tags":[],"class_list":{"0":"post-4587","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-success-mindset"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing Lessons From The FIFA World Cup - Doberman Dan<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dobermandan.com\/blog\/marketing-lessons-from-the-fifa-world-cup\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Lessons From The FIFA World Cup - Doberman Dan\" \/>\n<meta property=\"og:description\" content=\"Saturday, 10:14 AM Dear Friend, I&#8217;ve caught a few of the world cup soccer games in South Africa. 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