{"id":4388,"date":"2010-05-26T09:39:46","date_gmt":"2010-05-26T14:39:46","guid":{"rendered":"http:\/\/dobermandan.com\/?p=4388"},"modified":"2012-01-03T12:02:52","modified_gmt":"2012-01-03T17:02:52","slug":"brilliant-copywriting-wont-sell-a-turd","status":"publish","type":"post","link":"https:\/\/www.dobermandan.com\/blog\/brilliant-copywriting-wont-sell-a-turd\/","title":{"rendered":"Brilliant Copywriting Won&#8217;t Sell A Turd"},"content":{"rendered":"<p>Wednesday, 7:54 AM<\/p>\n<p>Dear Friend,<\/p>\n<p>I like reading quotes from successful people.<\/p>\n<p>They inspire me.<\/p>\n<p>You may have noticed I like using them at the beginning of my blog posts, too.<\/p>\n<p>Here are a few memorable ones from some of my heroes:<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\"><em>&#8220;Motion beats meditation.&#8221;<\/em> &#8211; Gary Halbert<\/p>\n<p style=\"padding-left: 30px;\">\n<p style=\"padding-left: 30px;\"><em>&#8220;Anything worth doing is worth doing poorly.&#8221;<\/em> &#8211; Zig Ziglar<\/p>\n<p style=\"padding-left: 30px;\">\n<p style=\"padding-left: 30px;\"><em>&#8220;You don&#8217;t have to get it perfect, you just have to get it going.&#8221;<\/em> &#8211; Gary Halbert<\/p>\n<p style=\"padding-left: 30px;\">\n<p style=\"padding-left: 30px;\"><em>&#8220;I can write better than anybody who can write faster, and I can write faster than anybody who can write better.&#8221;<\/em> &#8211; A. J. Liebling (Although I first heard this from Gary Bencivenga.)<\/p>\n<p style=\"padding-left: 30px;\">\n<p style=\"padding-left: 30px;\"><em>&#8220;Good artists copy. Great artists steal.<\/em>&#8221; &#8211; Picasso<\/p>\n<p style=\"padding-left: 30px;\">\n<p style=\"padding-left: 30px;\"><em>&#8220;Money solves problems not having money creates.&#8221;<\/em> &#8211; John Carlton<\/p>\n<p style=\"padding-left: 30px;\">\n<p style=\"padding-left: 30px;\"><em>&#8220;Success is a process, not an event.&#8221;<\/em> &#8211; Gary Halbert<\/p>\n<p style=\"padding-left: 30px;\">\n<p style=\"padding-left: 30px;\"><em>&#8220;You\u2019re either growing or you\u2019re rotting.&#8221;<\/em> &#8211; Dan Kennedy<\/p>\n<p style=\"padding-left: 30px;\">\n<p style=\"padding-left: 30px;\"><em>&#8220;There is no problem that can\u2019t be solved with a world-class sales letter.&#8221;<\/em> &#8211; Gary Halbert<\/p>\n<p style=\"padding-left: 30px;\">\n<p style=\"padding-left: 30px;\"><em>&#8220;Would you rather have the pain of regret or the pain of discipline?&#8221;<\/em> &#8211; Ted Nicholas<\/p>\n<p style=\"padding-left: 30px;\">\n<p style=\"padding-left: 30px;\"><em>\u201cA gifted product is mightier than a gifted pen.&#8221;<\/em> &#8211; Gary Bencivenga<\/p>\n<p>&nbsp;<\/p>\n<p>That&#8217;s just a handful. I could go on all day.<\/p>\n<p>All these guys will be remembered for these eloquent and inspiring quotes.<\/p>\n<p>What am <em>I<\/em> most remembered for?<\/p>\n<p style=\"text-align: center;\"><strong>&#8220;Brilliant Copywriting Won&#8217;t Sell A Turd!&#8221;<\/strong><\/p>\n<p>It just popped into my head during an interview with copywriter\/marketer par excellente, Ben Settle.<\/p>\n<p>I didn&#8217;t give it much thought at the time&#8230; but for some reason, people seem to remember it.<\/p>\n<p>I really wish I would have said something more eloquent.<\/p>\n<p>I mean, Halbert is remembered for famous stuff like, <em>&#8220;Motion beats meditation&#8221; <\/em>and<em> <\/em><em>&#8220;Success is a process, not an event.&#8221;<\/em><\/p>\n<p>But me? I&#8217;m remembered for my turd quote.<\/p>\n<p>And I can&#8217;t seem to escape it.<\/p>\n<p>In fact, I have this recurring nightmare&#8230;<\/p>\n<p>I&#8217;m floating around in the ether, watching my own funeral.<\/p>\n<p>All my friends and family are there&#8230; there&#8217;s beautiful music being played by world class musicians&#8230; people are reminiscing about me and swapping &#8220;Doberman Dan&#8221; stories&#8230; some are crying, some are laughing&#8230;<\/p>\n<p>And after they put me into the ground, a gravestone is carefully placed at the head of my final resting place.<\/p>\n<p>On it, engraved in a beautiful script, are the words&#8230;<\/p>\n<p style=\"text-align: center;\"><strong>Here lies Daniel Charles Gallapoo aka Doberman Dan&#8230;<br \/>\n&#8220;Brilliant copywriting won&#8217;t sell a turd.&#8221;<\/strong><\/p>\n<p>I&#8217;m sure my family would be proud. \ud83d\ude42<\/p>\n<p>Anyhoo&#8230; the point I was so non-eloquently trying to make was that the copy is just a small part of the success of any project.<\/p>\n<p>There are several other MUCH more important things you need to get right first.<\/p>\n<p>And if you know <em>these<\/em>, you can make a LOT of money with even half-assed copy.<\/p>\n<p>I know&#8230; because I have.<\/p>\n<p>And still am in a couple different niches.<\/p>\n<p>Could I make <em>more<\/em> money with better copy?<\/p>\n<p>Yup!<\/p>\n<p>And I will&#8230; in due time.<\/p>\n<p>In the meantime, I simply followed the advice of my mentor&#8230;<\/p>\n<p style=\"text-align: center;\"><strong><em>&#8220;You don&#8217;t have to get it perfect,<br \/>\nyou just have to get it going.&#8221;<\/em><br \/>\n&#8211; Gary Halbert<\/strong><\/p>\n<p>I got these projects GOING. <em>That<\/em> is the most important part.<\/p>\n<p><em>Improving<\/em> them is an ongoing process.<\/p>\n<p>But before you can get anything going&#8230; you have to know a few simple &#8220;marketing secrets of the masters.&#8221;<\/p>\n<p>And that is EXACTLY what I&#8217;m going to reveal to you.<\/p>\n<p>Here&#8217;s the deal:<\/p>\n<p>I\u2019m going to start a brand new kitchen table business&#8230; and I&#8217;m gonna let you in on it.<\/p>\n<p>By the way&#8230; what I call a &#8220;kitchen table business&#8221; is this&#8230;<\/p>\n<p>A part-time business you can start on the cheap&#8230; either on your kitchen table or online&#8230; and you can make a nice side income with very little investment of your time.<\/p>\n<p>An income that keeps coming in month after month&#8230; but only takes a couple hours a week to run.<\/p>\n<p>And if you know how to do it, many of these projects can be turned into 6-figure or even 7-figure businesses.<\/p>\n<p>Nowadays I usually start these projects online first and then take them offline for even more money.<\/p>\n<p><em>Usually<\/em>&#8230; but not always.<\/p>\n<p>As a matter of fact, a recent project for a client was done for direct mail ONLY&#8230; and it&#8217;s gonna make an absolute FORTUNE as soon as he starts rolling out.<\/p>\n<p>Anyhoo&#8230; like I said, I&#8217;m starting a new kitchen table project soon in a brand new niche.<\/p>\n<p>AND I\u2019m going to do something I\u2019ve never done before.<\/p>\n<p>I\u2019m going to\u2026<\/p>\n<p style=\"text-align: center;\"><strong>Let You &#8220;Look Over My Shoulder&#8221; During The Entire Process&#8230;<br \/>\nSo You can Discover All My Best Money-Making Secrets!<\/strong><\/p>\n<p>This is the stuff I&#8217;ve only shared with a HANDFUL of people in my inner circle.<\/p>\n<p>I&#8217;ve never shared it in my blog&#8230; and probably never will.<\/p>\n<p>I enjoy writing my blog.<\/p>\n<p>It&#8217;s my way of passing on many of the marketing secrets I&#8217;ve discovered from 16+ years in the wonderful world of mail order and direct response&#8230; and the secrets I learned working side by side with marketing legend, Gary Halbert.<\/p>\n<p>But there&#8217;s a LOT more insider information I can reveal that goes way beyond the scope of this free blog.<\/p>\n<p>And to be quite frank, I have to be really careful with whom I share this knowledge.<\/p>\n<p>It&#8217;s much too powerful for me to let it get into the hands of some scumbag rip off artist.<\/p>\n<p>See, this stuff is REALLY powerful.<\/p>\n<p>I&#8217;m talking really high level persuasion secrets. (After all, that&#8217;s all marketing really is&#8230; persuasion.)<\/p>\n<p>And like any other power, it can be used for good or evil&#8230; and be equally powerful for either.<\/p>\n<p>Not to mention, there are a lot of secrets I gleaned from Halbert&#8230; especially for high income earners&#8230; that I am simply unwilling to publish in a public forum.<\/p>\n<p>My trusted contacts around the globe don&#8217;t want their contact info posted online&#8230;<\/p>\n<p>&#8230;And most important&#8230;<\/p>\n<p>I don&#8217;t want this most sensitive information indexed and archived by Google and open to various wolves in sheep&#8217;s clothing and other low-life scumbags who make their living preying upon others.<\/p>\n<p>So I&#8217;ve decided that the best way to reveal these insider secrets and sensitive information is to launch a premium service.<\/p>\n<p>And to launch this new premium service, I&#8217;m going to let you look over my shoulder, step-by-step as I start my new business.<\/p>\n<p>I won&#8217;t hold anything back.<\/p>\n<p>You&#8217;ll discover my entire process for starting these &#8220;lifestyle&#8221; businesses.<\/p>\n<p>If it brings in a ton of cash, you&#8217;ll know every tiny detail of how I did it.<\/p>\n<p>If it totally flops&#8230; you&#8217;ll be right there with me&#8230; so we can BOTH learn from the experience and move on to something else that WILL work.<\/p>\n<p>Other than my recent 8-week Kitchen Table Business coaching program, I&#8217;ve never gone this &#8220;deep&#8221; with anybody before and revealed all these inner circle secrets.<\/p>\n<p>And month after month, I will continue to reveal my most effective success secrets amassed from years in the direct marketing trenches.<\/p>\n<p>If you&#8217;ve never started a business in your life but dream of relaxed lifestyle only working a few hours a week&#8230;<\/p>\n<p>&#8230;Or you already have a successful business and are looking to take it to the next level&#8230;<\/p>\n<p style=\"text-align: center;\"><strong>Then This is For YOU!<\/strong><\/p>\n<p>I SHOULD charge a hefty price for this&#8230; because it&#8217;s worth it.<\/p>\n<p>But I want to make it accessible to anybody who sincerely wants to discover the secrets to living the same &#8220;lazy man&#8217;s way to riches&#8221; I&#8217;ve enjoyed since I declared my freedom from my J.O.B. (Journey Of the Broke) in 1997.<\/p>\n<p>So it&#8217;s NOT going to cost a fortune.<\/p>\n<p>In fact, the monthly investment will be approximately HALF of what you&#8217;d spend a day on a Starbucks coffee.<\/p>\n<p>Have I got your greed glands going yet?<\/p>\n<p>Would you like to be &#8220;let in&#8221; on my best money-making &#8220;lazy lifestyle&#8221; secrets?<\/p>\n<p>Here&#8217;s what you need to do right NOW:<\/p>\n<p><a href=\"http:\/\/www.on2url.com\/app\/adtrack.asp?MerchantID=162759&amp;AdID=579960\">Click here to get all the details about this unique opportunity.<\/a><\/p>\n<p>As soon as you do that, you&#8217;ll be privy to all the info about this &#8220;discover my secrets&#8221; service.<\/p>\n<p><a href=\"http:\/\/www.on2url.com\/app\/adtrack.asp?MerchantID=162759&amp;AdID=579960\">Click here now<\/a> so you won&#8217;t miss out on all my best secrets.<\/p>\n<p>All the best,<br \/>\n<a href=\"https:\/\/dobermandan.com\/wp-content\/uploads\/2009\/05\/dobedansig_sm12.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-65\" title=\"dobedansig_sm12\" src=\"https:\/\/dobermandan.com\/wp-content\/uploads\/2009\/05\/dobedansig_sm12.jpg\" alt=\"\" width=\"150\" height=\"74\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>P.S. There&#8217;s no need for a P.S.! I already explained why in the previous post.<\/p>\n<p>Awwww&#8230; what the heck!<\/p>\n<p>Since you&#8217;re already here, I&#8217;ll go ahead and use the &#8220;P.S.&#8221; to remind you to <a href=\"http:\/\/www.on2url.com\/app\/adtrack.asp?MerchantID=162759&amp;AdID=579960\">click here now<\/a>.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There are several crucial things MUCH more important than copy when selling online&#8230; or in any media. Discover them here.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[9,3,10,23,16],"tags":[1109,290,2348,102,33,2353,1546,1549,774,1547,714,1553,944,743,1552,276,1550,1551,1545,1548],"class_list":{"0":"post-4388","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-coaching-mentoring","7":"category-copywriting","8":"category-gary-halbert","9":"category-kitchen-table-businesses","10":"category-market-research","11":"tag-beautiful-music","12":"tag-copywriter","13":"tag-copywriting","14":"tag-dear-friend","15":"tag-gary-bencivenga","16":"tag-gary-halbert","17":"tag-gifted-pen","18":"tag-great-artists","19":"tag-handful","20":"tag-inspiring-quotes","21":"tag-john-carlton","22":"tag-liebling","23":"tag-marketer","24":"tag-meditation","25":"tag-picasso","26":"tag-ted-nicholas","27":"tag-turd","28":"tag-wednesday-7","29":"tag-world-class-musicians","30":"tag-zig-ziglar"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brilliant Copywriting Won&#039;t Sell A Turd - Doberman Dan<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dobermandan.com\/blog\/brilliant-copywriting-wont-sell-a-turd\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brilliant Copywriting Won&#039;t Sell A Turd - Doberman Dan\" \/>\n<meta property=\"og:description\" content=\"There are several crucial things MUCH more important than copy when selling online... or in any media. 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