{"id":2206,"date":"2010-01-18T17:48:57","date_gmt":"2010-01-18T22:48:57","guid":{"rendered":"http:\/\/dobermandan.com\/?p=2206"},"modified":"2010-01-18T17:48:57","modified_gmt":"2010-01-18T22:48:57","slug":"how-to-become-an-overnight-copywriting-success","status":"publish","type":"post","link":"https:\/\/www.dobermandan.com\/blog\/how-to-become-an-overnight-copywriting-success\/","title":{"rendered":"How To Become An Overnight Copywriting Success"},"content":{"rendered":"<div class=\"powerpress_player\" id=\"powerpress_player_4502\"><audio class=\"wp-audio-shortcode\" id=\"audio-2206-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/dobermandan.com\/audio\/Sunset.mp3?_=1\" \/><a href=\"http:\/\/dobermandan.com\/audio\/Sunset.mp3\">http:\/\/dobermandan.com\/audio\/Sunset.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_links_mp3\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"http:\/\/dobermandan.com\/audio\/Sunset.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('https:\/\/www.dobermandan.com\/blog\/?powerpress_pinw=2206-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"http:\/\/dobermandan.com\/audio\/Sunset.mp3\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"Sunset.mp3\">Download<\/a> (6.9MB) | <a href=\"#\" class=\"powerpress_link_e\" title=\"Embed\" onclick=\"return powerpress_show_embed('2206-podcast');\" rel=\"nofollow\">Embed<\/a><\/p><p class=\"powerpress_embed_box\" id=\"powerpress_embed_2206-podcast\" style=\"display: none;\"><input id=\"powerpress_embed_2206-podcast_t\" type=\"text\" value=\"&lt;iframe width=&quot;320&quot; height=&quot;30&quot; src=&quot;https:\/\/www.dobermandan.com\/blog\/?powerpress_embed=2206-podcast&amp;amp;powerpress_player=mediaelement-audio&quot; title=&quot;Blubrry Podcast Player&quot; frameborder=&quot;0&quot; scrolling=&quot;no&quot;&gt;&lt;\/iframe&gt;\" onclick=\"javascript: this.select();\" onfocus=\"javascript: this.select();\" style=\"width: 70%;\" readOnly><\/p><p>Dear Friend,<\/p>\n<p>I&#8217;ve had most of my CD&#8217;s packed in boxes for the last couple years.<\/p>\n<p>It made it a pain in the butt every time I wanted to listen to a CD and had to dig through boxes trying to find it.<\/p>\n<p>So the old tightwad DD finally bought a couple CD stands this weekend and took all my CDs out of boxes.<\/p>\n<p>I found a bunch of stuff I&#8217;d forgotten about, including some CDs from the 90&#8217;s I played guitar and sang on. One of them was a project with Dane Clark, John Mellencamp&#8217;s drummer.<\/p>\n<p>It was fun to listen to them. They brought back really good memories.<\/p>\n<p>It was also nice to see how far I&#8217;ve come.<\/p>\n<p>I had a pretty limited knowledge of harmony back then. I did as much as I could with the limited musical vocabulary I had. But ignorance of harmony and theory really held me back.<\/p>\n<p>I&#8217;m a much better player now. I got better by seeking out masters who were wiling to teach me&#8230; and putting in thousands of hours of &#8220;woodshedding&#8221;.<\/p>\n<p>See, I&#8217;m originally a self-taught guitarist. I learned to play guitar by ear&#8230; listening to records and copying what I heard.<\/p>\n<p>Unfortunately, some of the players I copied were not masters. Only &#8220;B &amp; C-level&#8221; rock players.<\/p>\n<p>It worked OK to get going quickly&#8230; but it really held me back from getting better&#8230; for decades.<\/p>\n<p>When I started getting instruction from master players, either in person or via books, CDs and videos, things really started to come together.<\/p>\n<p>But some of the lessons didn&#8217;t click with me right away.<\/p>\n<p>Sure, some stuff I got right away. Other more complex things didn&#8217;t really click until years down the road.<\/p>\n<p>In fact, I had to hear some of the more difficult harmony lessons explained by several different musicians.<\/p>\n<p>Then one day a musician taught the exact same lesson I&#8217;d heard dozens of times before&#8230; but explained it with a different twist and&#8230;<\/p>\n<p style=\"text-align: center;\"><strong>The Lightbulb Went On In My Head!<\/strong><\/p>\n<p>The concept I&#8217;d been struggling with for years finally made sense.<\/p>\n<p>I OWNED that sucker and made it my bee-yotch!<\/p>\n<p>Other players would hear me play my newly mastered improvisational ideas and say something like, <em>&#8220;<\/em><em>That was AWESOME! <\/em><em>What in the world were you playing?&#8221;<\/em><\/p>\n<p><em>&#8220;Oh, just some melodic minor licks&#8221;<\/em>, I&#8217;d reply, as if it was something simple and easy.<\/p>\n<p>Yeah, RIGHT!<\/p>\n<p>Simple and easy, my tooshie! I struggled with that for YEARS!<\/p>\n<p>Wanna know something else?<\/p>\n<p>My foray into copywriting followed a similar path.<\/p>\n<p>I didn&#8217;t have access to any books, mentors or copywriting courses. I didn&#8217;t even know any books existed on the topic.<\/p>\n<p>In fact, I didn&#8217;t even know there was a term to describe what I was doing.<\/p>\n<p>And I didn&#8217;t even know the Internet existed. It was still just something universities used.<\/p>\n<p>The only thing I had access to was the sales letter Dan Kennedy used to sell his Magnetic Marketing course.<\/p>\n<p>So I did exactly what I did with the guitar. I copied what I saw Dan Kennedy doing and used the same techniques to sell the info product I had created.<\/p>\n<p>So, just like the guitar, I was originally a self-taught copywriter, too.<\/p>\n<p>And it worked OK for a while.<\/p>\n<p>I started a little mail order info product business that got me free from a dead end civil service job.<\/p>\n<p>But after a while, I hit a brick wall.<\/p>\n<p>Mentoring with Gary Halbert for a little over a year helped me blast through that brick wall&#8230; but not immediately.<\/p>\n<p>Interestingly, just like with my guitar studies, it took YEARS before some of those Halbert lessons came together for me.<\/p>\n<p>Some of them seem to come back at just the right time, too. It&#8217;s almost like Gary is still teaching me from beyond the grave.<\/p>\n<p>With perfect timing, I can almost hear his voice in my head telling me lessons he taught me years ago&#8230; EXACTLY when I need them most.<\/p>\n<p>Even though at that time, I didn&#8217;t totally understand a lot of the stuff Gary taught me, it was all filed away in my noggin for later retrieval.<\/p>\n<p>And in the process of learning, moving forward, growing and sharpening my copywriting and marketing skills little by little, the &#8220;Halbertisms&#8221; jump out of my subconscious and &#8220;click&#8221; at just the right time.<\/p>\n<p>So let me encourage you a little bit.<\/p>\n<p>If it seems like you&#8217;re not really making any progress&#8230; and your projects and copy aren&#8217;t working as well as you&#8217;d like&#8230;<\/p>\n<p style=\"text-align: center;\"><strong>Keep Chipping Away At It!<\/strong><\/p>\n<p>Everything you&#8217;re learning&#8230; and even the lessons you don&#8217;t really get right now aren&#8217;t wasted. As you keep progressing and growing, they&#8217;re going to &#8220;click&#8221; at just the right time you&#8217;ll need them most.<\/p>\n<p>And THAT is how you become an &#8220;overnight&#8221; success.<\/p>\n<p>All the studying, practicing, failing and decades of work and sacrifice eventually come together all at once&#8230; at just the right time&#8230; to bring you &#8220;overnight&#8221; success.<\/p>\n<p>And when it starts, it usually happens faster than you ever could have imagined. You&#8217;ll wonder where it was hiding all those years.<\/p>\n<p>Trust your old pal, DD on this. I know of that which I speaketh.<\/p>\n<p>If you&#8217;re consistently working, studying and doing what you need to do to make things happen&#8230; even though it may not look like it right now&#8230; you really <em>are<\/em> making progress.<\/p>\n<p>It just hasn&#8217;t manifested yet.<\/p>\n<p>Keep seeking out the people, information and resources you need&#8230; and putting in the work&#8230; and it&#8217;s gonna happen for you.<\/p>\n<p>I promise.<\/p>\n<p>All the best,<br \/><a href=\"https:\/\/dobermandan.com\/wp-content\/uploads\/2009\/05\/dobedansig_sm12.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-65\" title=\"dobedansig_sm12\" src=\"https:\/\/dobermandan.com\/wp-content\/uploads\/2009\/05\/dobedansig_sm12.jpg\" alt=\"\" width=\"150\" height=\"74\" \/><\/a><\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>P.S. Just for giggles, wanna hear some of the old stuff I played on?<\/p>\n<p>Don&#8217;t make fun, OK? These were recorded a long time ago and I wasn&#8217;t that good.<\/p>\n<p>This first one is off Lee Behnken&#8217;s &#8220;Remember And Return&#8221; album. I played all the guitar parts and sang background vocals, too. Dane Clark was the drummer on this album.<\/p>\n<p>[media:https:\/\/dobermandan.com\/audio\/Go Into The World.mp3]<\/p>\n<p>Or <a href=\"https:\/\/dobermandan.com\/audio\/Go Into The World.mp3\">click here<\/a> to download the MP3.<\/p>\n<p>Here&#8217;s one from &#8220;Final Frontier&#8221;, a prog rock project. We wrote all the songs in one day and recorded the CD in about two days. We had no idea what we were doing&#8230; but had a lot of fun.<\/p>\n<p>[media:https:\/\/dobermandan.com\/audio\/Sunset.mp3]<\/p>\n<p>Or <a href=\"https:\/\/dobermandan.com\/audio\/Sunset.mp3\">click here<\/a> to download the MP3.<\/p>\n<p>I&#8217;m out. Talk soon.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dear Friend, I&#8217;ve had most of my CD&#8217;s packed in boxes for the last couple years. It made it a pain in the butt every time I wanted to listen to a CD and had to dig through boxes trying to find it. So the old tightwad DD finally bought a couple CD stands this [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[3,10,13],"tags":[2348,26,2353,25],"class_list":{"0":"post-2206","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-copywriting","7":"category-gary-halbert","8":"category-success-mindset","9":"tag-copywriting","10":"tag-dan-kennedy","11":"tag-gary-halbert","12":"tag-success-attitude"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How To Become An Overnight Copywriting Success - Doberman Dan<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dobermandan.com\/blog\/how-to-become-an-overnight-copywriting-success\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Become An Overnight Copywriting Success - Doberman Dan\" \/>\n<meta property=\"og:description\" content=\"Dear Friend, I&#8217;ve had most of my CD&#8217;s packed in boxes for the last couple years. 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