{"id":1926,"date":"2009-11-09T11:58:07","date_gmt":"2009-11-09T16:58:07","guid":{"rendered":"http:\/\/dobermandan.com\/?p=1926"},"modified":"2009-11-09T11:59:19","modified_gmt":"2009-11-09T16:59:19","slug":"the-latest-greatest-sexy-new-marketing-secret","status":"publish","type":"post","link":"https:\/\/www.dobermandan.com\/blog\/the-latest-greatest-sexy-new-marketing-secret\/","title":{"rendered":"The Latest & Greatest Sexy New Marketing Secret"},"content":{"rendered":"

“Gentlemen, this is a football.”<\/strong><\/em><\/p>\n

— Vince Lombardi<\/strong><\/p>\n

Dear Friend,<\/p>\n

I know a little bit about weight training.<\/p>\n

Unfortunately I haven’t been able to do much since breaking my L-5 vertebra in my lower back last year and rupturing three disks.<\/p>\n

But I do know how to gain muscle and lose fat. (I would hope so. I’ve been working in the musclehead niche for 15 years!)<\/p>\n

It’s a weird niche.<\/p>\n

The truth is, building muscle and strength isn’t all that complicated.<\/p>\n

You need to lift heavy weights and eat a lot of the right foods.<\/p>\n

It’s pretty simple.<\/p>\n

I didn’t say easy… just simple.<\/p>\n

But you can’t sell a bodybuilding system that says “lift heavy weights regularly and eat a lot of food.”<\/p>\n

People don’t want to hear that. They want to hear there’s some kind of sexy new secret, shortcut, magic pill, etc.<\/p>\n

Releasing my first Doberman Dan product last week has been a learning experience. I really didn’t expect to run into the same mindset as the bodybuilding market… but it’s there.<\/p>\n

I discovered that the Internet Marketing, direct response marketing, copywriting, and “how to make money” niches have a lot in common with bodybuilding.<\/p>\n

In both markets what REALLY works is tried and true principles. But apparently the market doesn’t want to hear the truth.<\/p>\n

That’s why all these Internet Marketing gurus have to INVENT new techniques with sexy names in order to sell more and more products.<\/p>\n

Another Gary Halbert Story…<\/strong><\/p>\n

One of Gary Halbert’s other prot\u00e9g\u00e9s told me this story. (It was either Caleb O’Dowd or Scott Haines… I can’t remember.)<\/p>\n

Halbert went to a seminar a couple years back with a bunch of different break out sessions. There was everything from beginning mail order sessions to the ultra-complicated direct mail regression analysis.<\/p>\n

Guess which one Halbert went to?<\/p>\n

The beginning mail order class.<\/p>\n

Now Halbert had been writing copy for almost 40 years at that point. He had penned some of the biggest winners in the entire history of mail order.<\/p>\n

Why would he go to a beginners<\/em> mail order class?<\/p>\n

Gary said that if he was forgetting something, there was a 99% chance it was in the basics.<\/p>\n

The Great Vince Lombardi<\/strong><\/p>\n

The great football coach Vince Lombardi began every \t\tnew season with a lecture to both the veterans and the rookies on the \t\tbasics of football.<\/p>\n

He literally held up a football and said, “This is a \t\tfootball.”<\/p>\n

He talked about its size and shape, how it can be kicked, \t\tcarried, or passed.<\/p>\n

He would then take the team out onto the field and say, \t\t“This is a football field.”<\/p>\n

He took them around the field, describing the \t\tdimensions, the shape, the rules, and how the game is played.<\/p>\n

Apparently he did \t\tthat every year… even after the Green Bay Packers became NFL champs and won the first two Super Bowls ever played.<\/p>\n

Can you imagine how \t\t“basic” and boring that must have sounded to his veteran players?<\/p>\n

Apparently Lombardi believed that no matter how advanced his veteran players were, they still needed to be coached in the basics.<\/p>\n

Maybe that explains why Vince Lombardi was one of the most successful \t\tcoaches in the history of football.<\/p>\n

Do you really KNOW it?<\/strong><\/p>\n

You see, there are a lot of “experts” on the web sharing their “knowledge”.<\/p>\n

Their “knowledge” consists of parroting stuff they’ve heard other people say… or stuff they’ve read in a book.<\/p>\n

Or worse, parroting what they’ve read online from another<\/em> person parroting stuff they’ve heard other people say.<\/p>\n

Everything I share with you on this site is stuff I’ve LIVED. I’ve got the battle scars to prove it.<\/p>\n

Sure, I originally discovered the principles and concepts from books, seminars or other people. But I didn’t start really learning<\/em> it until I started DOING it.<\/p>\n

Whenever I hear somebody say they already know what I’m teaching… that almost always means they may have heard it or read it before… but they’ve never actually DONE it.<\/p>\n

And if you haven’t done it… you don’t know it.<\/p>\n

A lot of people in this niche think they know the basics so they go off chasing the next latest and greatest “secret”.<\/p>\n

And there’s no shortage of people willing to sell them their “marketing fantasy” for big bucks.<\/p>\n

Unfortunately these poor souls are off chasing fantasies that are never going to work.<\/p>\n

If Gary Halbert spent his career focusing on the basics, what makes you think you don’t have to?<\/p>\n

The 3 Ways To Make Money<\/strong><\/p>\n

Like I said in my Master Success Formula<\/a>, there are really only 3 ways to make money and build your business.<\/p>\n

97% of business owners only focus on one out of the three. The few that “get it” and focus equally on all three experience quantum leap increases in income.<\/p>\n

But let me be totally transparent with you…<\/p>\n

The Master Success Formula<\/a> is not sexy. It’s not a “magic pill”.<\/p>\n

It’s based on decades of tried and true principles that flat out WORK.<\/p>\n

The bad news is… it requires work. (Gasp!)<\/p>\n

Yup, you gotta implement the Master Success Formula (or any basic marketing principle, for that matter) if you want the results.<\/p>\n

If you just read it or study it, then you don’t really know<\/em> it.<\/p>\n

I’ve noticed a lot of the younger guys and newbies in this niche (especially the ones that are IM guru disciples) don’t really know the direct response basics.<\/p>\n

They’re always off chasing fantasies looking for the newest “secrets”.<\/p>\n

The truth is, there are very, very few new discoveries and secrets in direct response marketing.<\/p>\n

In fact, you can learn the basics of direct response in a weekend.<\/p>\n

And it will only take you a lifetime to master it.<\/p>\n

So stop chasing fantasies and buying into the “magic pill” myth.<\/p>\n

Focus on the direct response basics. They’ll take you where you want to go.<\/p>\n

If it’s good enough for Gary Halbert, it’s good enough for the rest of us.<\/p>\n

All the best,
\n\"dobedansig_sm12\"<\/p>\n","protected":false},"excerpt":{"rendered":"

“Gentlemen, this is a football.” — Vince Lombardi Dear Friend, I know a little bit about weight training. Unfortunately I haven’t been able to do much since breaking my L-5 vertebra in my lower back last year and rupturing three disks. But I do know how to gain muscle and lose fat. (I would hope […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[7,10,6,5,8],"tags":[],"class_list":{"0":"post-1926","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-direct-mail","7":"category-gary-halbert","8":"category-offline-marketing","9":"category-online-marketing","10":"category-product-development"},"yoast_head":"\nThe Latest & Greatest Sexy New Marketing Secret - Doberman Dan<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dobermandan.com\/blog\/the-latest-greatest-sexy-new-marketing-secret\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Latest & Greatest Sexy New Marketing Secret - Doberman Dan\" \/>\n<meta property=\"og:description\" content=\"“Gentlemen, this is a football.” — Vince Lombardi Dear Friend, I know a little bit about weight training. 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