{"id":13490,"date":"2022-06-02T18:38:13","date_gmt":"2022-06-02T16:38:13","guid":{"rendered":"https:\/\/www.dobermandan.com\/blog\/?p=13490"},"modified":"2022-06-02T18:38:13","modified_gmt":"2022-06-02T16:38:13","slug":"the-most-frustrating-email-marketing-problem","status":"publish","type":"post","link":"https:\/\/www.dobermandan.com\/blog\/the-most-frustrating-email-marketing-problem\/","title":{"rendered":"The most frustrating email marketing problem…"},"content":{"rendered":"

Didja see my message last week about what\u2019s in store for you if you want to own an online business?<\/p>\n

In case you missed it, I\u2019ll sum it up here:<\/p>\n

Never ending problems.<\/strong><\/p>\n

Multiple problems… all at the same time.<\/p>\n

Like playing Whack a Mole. You knock one down and another immediately pops its lil\u2019 head up to take its place.<\/p>\n

However, these days there\u2019s one problem you have to deal with that never<\/em> ends.<\/p>\n

And it\u2019s super frustrating. Because for most online businesses it\u2019s the number one driver of sales and revenues…<\/p>\n

Email marketing.<\/strong><\/p>\n

And the problems never<\/em> stop. In fact, it just keeps getting more and more difficult… day after day. (Thanks to TPTB… but that\u2019s insider info I only share with my knights<\/a><\/span>.)<\/p>\n

The worst part is, most online business owners are clueless about how to conquer all these email marketing problems.<\/p>\n

So was I a mere 18 months ago when I got \u201ccanceled\u201d from email marketing.<\/p>\n

However, I finally figured it out. And now I\u2019ve gone from the worst email sender ranking with Google… to their highest email sender reputation ranking.<\/p>\n

Now, you\u2019d think that now that I\u2019m back on top it\u2019s just a matter of coasting.<\/p>\n

Nope. That highest possible email sender reputation ranking can start dropping lower and lower in a New York minute if I\u2019m not ever vigilant.<\/p>\n

And the problem if that happens is this:<\/p>\n

In the best<\/em>-case scenario, Google (and most other email service providers) don\u2019t allow your emails to inbox. They send them to Promotions or Spam.<\/p>\n

In the worst<\/em> case, they don\u2019t allow your emails to arrive at all.<\/em><\/strong><\/p>\n

Which is why, now that I\u2019m a top dawg email sender according to Google, I\u2019m doing something I\u2019ve not seen any other online marketers do to stay<\/em> in that position.<\/p>\n

Soon, I\u2019ll only email my buyers and anybody who has clicked a link within the past 30 days.<\/p>\n

And all the folks who only open emails and never click links — and more importantly, never actually buy<\/em> anything — they will be allowed to die on the vine. In other words, I will not continue sending emails to them. They will be marked as \u201cunengaged.\u201d<\/p>\n

You see, I\u2019ve gotten extremely aggressive about getting unengaged people off my list. It\u2019s now necessary based on what Google and most of the other ESPs are doing.<\/p>\n

That\u2019s why I can no longer count someone as \u2018engaged\u2019 if they only open emails, yet never click links and never buy.<\/p>\n

It\u2019s all just a test right now. So don\u2019t write this down as the online marketing \u2018gospel\u2019 according to Doberman Dan. I could be totally wrong about this. (Although after 26 years marketing online, I\u2019m pretty sure I\u2019m not.)<\/p>\n

I\u2019ll be keeping the knights in my Marketing Camelot updated regularly on the results from this test. Because there are a lot of subtle and sneaky things I\u2019m doing in the first 6 to 8 weeks with new opt-ins that I won\u2019t reveal to civilians. So if you\u2019re one of my knights stay tuned for regular updates.<\/a><\/span><\/p>\n

Anyhoo… I said all that to say this:<\/p>\n

    \n
  1. If you use email marketing, this sending only to clickers and buyers — and ignoring the people who only open but never click and buy — is something you might want to test.<\/li>\n
  2. To let you know — if you are a person who only opens my emails but never clicks links and has never bought anything from me — if you don\u2019t at least click a link in my emails this week… you ain\u2019t gonna be hearing from me again for a while. And maybe forever.<\/li>\n
  3. The way to make sure that you keep getting my emails — AND to get special content, discounts and offers that the non-buyers never<\/em> receive — is to invest in one of my products today.<\/li>\n<\/ol>\n

    Listen, if you\u2019re tight on cash, I can relate. I\u2019ve been in that spot a bunch of times. (Although I made sure it was only a temporary<\/em> situation… cuz allowing yourself to remain stuck there makes life suck.)<\/p>\n

    Sooooo<\/em>… if you\u2019re on a budget, the cheapest option is here… a digital copy of my book for only $7.95<\/a>.<\/span> (It\u2019s one of the options offered once you get to the checkout page.)<\/p>\n

    Then you can take the info in that book and get yourself \u2018unstuck\u2019 from that \u201ctight on cash\u201d situation ASAP.<\/p>\n

    I guess that\u2019s all for today.<\/p>\n

    I sure hope you\u2019ll choose to keep getting my emails. We\u2019ll soon see, huh?<\/p>\n

    All the best,
    \nDoberman Dan<\/p>\n

     <\/p>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    Didja see my message last week about what\u2019s in store for you if you want to own an online business? In case you missed it, I\u2019ll sum it up here: Never ending problems. Multiple problems… all at the same time. Like playing Whack a Mole. You knock one down and another immediately pops its lil\u2019 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[48],"tags":[],"class_list":{"0":"post-13490","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-e-mail-marketing"},"yoast_head":"\nThe most frustrating email marketing problem... - Doberman Dan<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dobermandan.com\/blog\/the-most-frustrating-email-marketing-problem\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The most frustrating email marketing problem... - Doberman Dan\" \/>\n<meta property=\"og:description\" content=\"Didja see my message last week about what\u2019s in store for you if you want to own an online business? 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