{"id":13394,"date":"2021-10-04T19:29:35","date_gmt":"2021-10-04T17:29:35","guid":{"rendered":"https:\/\/www.dobermandan.com\/blog\/?p=13394"},"modified":"2021-10-04T19:34:02","modified_gmt":"2021-10-04T17:34:02","slug":"lets-see-how-many-unsubscribes-i-can-get-with-this-message","status":"publish","type":"post","link":"https:\/\/www.dobermandan.com\/blog\/lets-see-how-many-unsubscribes-i-can-get-with-this-message\/","title":{"rendered":"Let’s see how many unsubscribes I can get with THIS message…"},"content":{"rendered":"

There are some folks on this list… who shouldn\u2019t<\/em> be on this list.<\/p>\n

One in particular who needs to unsubscribe immediately<\/em>. Post haste.<\/p>\n

Which person is that?<\/p>\n

The person who doesn\u2019t read.<\/p>\n

That can be for two possible reasons…<\/p>\n

    \n
  1. They can\u2019t read… or…<\/li>\n
  2. They choose not<\/em> to read.<\/li>\n<\/ol>\n

    Number Two is an even worse prospect for my business than Number One. For one simple reason:<\/p>\n

    The person who chooses not to read is no better off than a person who can\u2019t<\/em> read.<\/p>\n

    Hey, at least the person who can\u2019t read has an excuse. The person who chooses not to read… that says a lot about them. And it ain\u2019t good. (Can you say \u201cbroke?\u201d)<\/p>\n

    Listen, decades of trial and error have led me to one indisputable conclusion:<\/p>\n

    My best customers are readers.<\/p>\n

    In fact, they\u2019re the ONLY people I want to attract.<\/p>\n

    Why?<\/p>\n

    First of all, readers have more money than non-readers. In the case of the voracious readers like myself, a LOT more money.<\/p>\n

    Soooooooo<\/em> much more money than the non-readers that it\u2019s almost scary.<\/p>\n

    Second of all, higher lifetime customer value.<\/p>\n

    In other words, readers stay with me longer, they buy higher price point products, they buy more frequently… and a few ascend to JV partners or clients who can be worth 6-figures or even 7-figures.<\/p>\n

    The non-readers?<\/p>\n

    Meh.<\/em> Not even worth my time.<\/p>\n

    First of all, most of \u2019em are broke. So there\u2019s that.<\/p>\n

    In addition, they\u2019re the worst<\/em> customers. They never buy any high ticket, their retention sucks (probably because they bounce from thing to thing) and they suck up the most time and resources with customer service issues. (Probably because they choose not to read \u2013 or can\u2019t read — the sales copy, product content and instructions.)<\/p>\n

    Which is why I never personally really \u201cgot\u201d the VSL (video sales letter.) You see, I can read for myself. And<\/em>… I can read much faster than somebody else reading for me.<\/p>\n

    So… if a prospect needs someone to read for them… there\u2019s a BIG problem. One I\u2019d like to nip in the bud by repelling them.<\/p>\n

    Look, I don\u2019t know if this applies to your business or not. If you\u2019re in a mass market, you can probably target the bottom of the barrel by reading your sales pitch to them (VSL) and still do OK.<\/p>\n

    However… I\u2019ll betcha dollars to donuts that if you\u2019ll look into it, you\u2019ll discover this:<\/p>\n

    If you invest the time and resources to investigate it, your research will show that even in a mass market business, the readers are your best and highest value, least pain in the butt customers.<\/p>\n

    And that<\/em> lil\u2019 revelation \u2013 IF you know how to exploit it \u2013 could add an additional<\/em> 6-figures. 7-figures or more to your \u2018put it into your personal pockets\u2019 profits in the next 12 months.<\/p>\n

    All the best,
    \nDoberman Dan<\/p>\n

    P.S. In the chance that any non-readers slipped on to this list, allow me to say this:<\/p>\n

    There\u2019s an \u201cunsubscribe\u201d link at the bottom of this email.<\/p>\n

    Use it.<\/p>\n

    P.P.S. Here\u2019 a secret that could make you a fortune:<\/p>\n

    There\u2019s a simple way to target your best customers — your readers — to start extracting a lot more profits from that uber valuable segment of \u2018salt of the earth\u2019 beings.<\/p>\n

    Click here for all the details…<\/span><\/a><\/p>\n

    Pax vobiscum.<\/p>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    There are some folks on this list… who shouldn\u2019t be on this list. One in particular who needs to unsubscribe immediately. Post haste. Which person is that? The person who doesn\u2019t read. That can be for two possible reasons… They can\u2019t read… or… They choose not to read. Number Two is an even worse prospect […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[48],"tags":[],"class_list":{"0":"post-13394","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-e-mail-marketing"},"yoast_head":"\nLet's see how many unsubscribes I can get with THIS message... - Doberman Dan<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dobermandan.com\/blog\/lets-see-how-many-unsubscribes-i-can-get-with-this-message\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Let's see how many unsubscribes I can get with THIS message... - Doberman Dan\" \/>\n<meta property=\"og:description\" content=\"There are some folks on this list… who shouldn\u2019t be on this list. One in particular who needs to unsubscribe immediately. Post haste. Which person is that? The person who doesn\u2019t read. That can be for two possible reasons… They can\u2019t read… or… They choose not to read. 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