{"id":12490,"date":"2016-07-05T16:28:26","date_gmt":"2016-07-05T21:28:26","guid":{"rendered":"http:\/\/www.dobermandan.com\/blog\/?p=12490"},"modified":"2016-07-05T16:28:26","modified_gmt":"2016-07-05T21:28:26","slug":"the-death-of-email-marketing","status":"publish","type":"post","link":"https:\/\/www.dobermandan.com\/blog\/the-death-of-email-marketing\/","title":{"rendered":"The death of email marketing…"},"content":{"rendered":"

I\u2019m at a loss.<\/p>\n

Frankly, I don\u2019t know what to do.<\/p>\n

Things have changed online.<\/p>\n

Dramatically.<\/p>\n

Just within the past 8 weeks.<\/p>\n

And it\u2019s forcing me to rethink EVERYTHING.<\/p>\n

Here\u2019s what I\u2019m talking about…<\/p>\n

I was have a chit chat today with one of my knights and coaching prot\u00e9g\u00e9s… Sir Sean of Mysel.<\/p>\n

Sean is one of the smartest dudes I know.<\/p>\n

In fact… even though he never talks about it… the dude is a genius.<\/p>\n

I mean a REAL genius.<\/p>\n

IQ of 168… or something like that. (Details aren\u2019t my strong point.)<\/p>\n

Graduate degree from Columbia.<\/p>\n

Regardless of all that… the dude is HIGHLY perceptive.<\/p>\n

And he has noticed a HUGE change in response to emails… in his own business and the businesses of his clients. (And he has 8-figure businesses as clients.)<\/p>\n

Here\u2019s what I… and a couple hundred of my knights have noticed:<\/p>\n

Internet wide… as of about 8 weeks ago… email open rates have been cut in HALF.<\/p>\n

And that has taken click-through rates down the toilet, too.<\/p>\n

Which means SALES from email marketing have tanked, too.<\/p>\n

You see, emails aren\u2019t getting delivered like before.<\/p>\n

Even white listed emails are ending up in the spam folder.<\/p>\n

I would LOVE to know why. But nobody knows why this is happening.<\/p>\n

Regardless of platform… Aweber… Mailchimp… Confusionsoft… whatever…<\/p>\n

…EVERYBODY is suffering from this.<\/p>\n

And it\u2019s Internet wide.<\/p>\n

I gotta tell ya… writing daily emails is a LOT of work.<\/p>\n

And since this Internet wide \u201cadjustment\u201d… or whatever you call it… it\u2019s been a lot of work… for VERY little return.<\/p>\n

So it\u2019s FORCING intelligent marketers to re-think this model.<\/p>\n

And at this point, I can\u2019t see very many reasons for continuing on.<\/p>\n

After all… I steal time away from my family and my passions to write these emails.<\/p>\n

In the past I could justify it… and make the
\nsacrifices… because I was adding new knights to
\nmy Marketing Camelot.<\/p>\n

But since this weird Internet-wide glitch has tanked open rates… clickthrough rates… and therefore sign ups in the Marketing Camelot… I can no longer afford the sacrifices.<\/p>\n

So it\u2019s back to the drawing board for Doberman Dan.<\/p>\n

After comparing notes with Sir Sean of Mysel… the numbers show that it doesn\u2019t make sense to continue investing the ENORMOUS amount of time, effort and sweating BLOOD to continue publishing daily emails.<\/p>\n

(For example: I\u2019m writing this email at 10:12 PM… sitting on the couch watching TV with the Colombiana and my \u201cson\u201d, Chiqui Ricky. This is SUPPOSED to be family time. Yet here I am… writing an email that will most likely net me NOTHING.)<\/p>\n

So now I have to reevaluate EVERTHING.<\/p>\n

It looks like this \u201cget an opt-in by offering a freebie… then email the shit outta the list every day\u201d is no longer the right model.<\/p>\n

It was working before…<\/p>\n

But it sure as hell ain\u2019t workin\u2019 since this Internet wide \u201ccut open rates in HALF\u201d change a couple months ago.<\/p>\n

So I\u2019m going to invest my time (which is actually my LIFE) into people who have proven themselves SERIOUS in their pursuit of a better business and a better life…<\/p>\n

…by whipping it out (their credit card, silly!) and investing in themselves.<\/p>\n

THAT person has demonstrated — with their dollars — that they\u2019re SERIOUS about changing their life.<\/p>\n

The person who responds for a freebie…<\/p>\n

Meh.<\/p>\n

No commitment there.<\/p>\n

Look, I\u2019ve made MILLIONS with a teeny tiny list of BUYERS.<\/p>\n

The freebie seekers?<\/p>\n

Well… the BEST you can expect is to cull out a few of the \u201cplayers.\u201d<\/p>\n

The REAL entrepreneurs.<\/p>\n

The people who TRULY desire to grow.<\/p>\n

And change their life.<\/p>\n

The rest?<\/p>\n

Well… it USED to be 80\/20…<\/p>\n

80% wannabees… 20% players.<\/p>\n

Then it was 90\/10.<\/p>\n

Now… my experience shows it\u2019s closer to 99\/1.<\/p>\n

I feel no malice towards the 99%.<\/p>\n

In fact, I love them. And desire the best for them.<\/p>\n

(Because I CHOOSE to love them… no matter how unlovable they currently are.)<\/p>\n

But I can no longer invest what little life I have left in folks like that.<\/p>\n

It\u2019s a losing investment.<\/p>\n

These days I can ONLY invest my life in the 1%.<\/p>\n

The people who TRULY want to live the life of their dreams.<\/p>\n

The ones willing to invest in themselves and DO something.<\/p>\n

The rare person willing to make a commitment to make the changes necessary (no matter how emotionally difficult) to accomplish their dreams.<\/p>\n

Therefore… I\u2019m changing my entire business model.<\/p>\n

And it\u2019s very possible you\u2019re gonna hear a lot less from me.<\/p>\n

Maybe… just maybe… you\u2019ll NEVER hear from me again.<\/p>\n

Unless you join me TODAY in the Marketing Camelot.<\/p>\n

You see, my knights are the 1%.<\/p>\n

The warriors not afraid to fight for their dreams.<\/p>\n

So I invest my heart… my soul… my LIFE into them.<\/p>\n

Because they\u2019ve EARNED my time.<\/p>\n

Are YOU a warrior?<\/p>\n

Do YOU refuse to live a life of quiet desperation like the rest of the sheeple?<\/p>\n

Are YOU willing to invest in your dreams?<\/p>\n

Then click here now and claim your knighthood<\/a>.<\/p>\n

That way you won\u2019t be banished to traversing the minefield all alone.<\/p>\n

Instead… you\u2019ll have ME by your side.<\/p>\n

And I\u2019ll share with you the insider-only marketing secrets you won\u2019t get ANYWHERE else.<\/p>\n

Click here now or possibly lose out FOREVER.<\/a><\/p>\n

I wish you all the best…<\/p>\n

…but if you don\u2019t get knighted now… I can\u2019t promise you\u2019ll ever hear from me again.<\/p>\n

Join my exclusive \u201cinner circle\u201d of knights now <\/a>and you\u2019ll be GUARANTEED you won\u2019t be cast out in the cold… all alone.<\/p>\n

I promise you… joining me will be the best decision you\u2019ve ever made.<\/p>\n

And as soon as you claim your knighthood<\/a>… I\u2019ll PROVE it to you.<\/p>\n

All the best,
\nDoberman Dan<\/p>\n\"dobedansig\"<\/a>\n

 <\/p>\n

 <\/p>\n

P.S. Unless you join me TODAY<\/a>… this might be the last message you\u2019ll ever get from me.<\/p>\n

So… to you and your family…<\/p>\n

Pax vobiscum.<\/p>\n","protected":false},"excerpt":{"rendered":"

I\u2019m at a loss. Frankly, I don\u2019t know what to do. Things have changed online. Dramatically. Just within the past 8 weeks. And it\u2019s forcing me to rethink EVERYTHING. Here\u2019s what I\u2019m talking about… I was have a chit chat today with one of my knights and coaching prot\u00e9g\u00e9s… Sir Sean of Mysel. Sean is […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[2377],"tags":[],"class_list":{"0":"post-12490","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-marketing-camelot"},"yoast_head":"\nThe death of email marketing... - Doberman Dan<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dobermandan.com\/blog\/the-death-of-email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The death of email marketing... - Doberman Dan\" \/>\n<meta property=\"og:description\" content=\"I\u2019m at a loss. Frankly, I don\u2019t know what to do. 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