{"id":12304,"date":"2016-04-29T05:57:44","date_gmt":"2016-04-29T10:57:44","guid":{"rendered":"http:\/\/www.dobermandan.com\/blog\/?p=12304"},"modified":"2016-04-29T05:57:44","modified_gmt":"2016-04-29T10:57:44","slug":"this-is-the-copywriting-model-of-the-future","status":"publish","type":"post","link":"https:\/\/www.dobermandan.com\/blog\/this-is-the-copywriting-model-of-the-future\/","title":{"rendered":"THIS is the copywriting model of the future…"},"content":{"rendered":"

After a very enlightening chat about the future of freelance copywriting with my friend Brian Kurtz, I did the following:<\/p>\n

I drank three cups of \u201cBulletproof coffee\u201d, took 600 mg of L-theanine to get into the alpha state (don\u2019t YOU take that much – I\u2019ve developed a tolerance)…<\/p>\n

…and spent five entire days… completely entranced in deep thought. (With occasional bathroom breaks, of course. You can\u2019t drink that much coffee without bathroom breaks.)<\/p>\n

At last… today I finally have some clarity about a new direction that will be a big determining factor of my long-term income.<\/p>\n

And could affect you too, if you\u2019re a copywriter… or you\u2019re insane enough to think you\u2019d like to be one.<\/p>\n

Here\u2019s what I\u2019m jibber jabbering about:<\/p>\n

As of January 1, I\u2019ve now dropped 99% of my clients.<\/p>\n

For a couple reasons:<\/p>\n

1. I needed to take a little break. (14 hour days, 6 days a week in 2015 started wearing me out… mentally AND physically.)<\/p>\n

2. So I could completely rethink my strategy of how I\u2019ll use my super powers from this day forward.<\/p>\n

You see, I\u2019m at the very top of my game right now… performing at the highest levels I\u2019ve ever performed.<\/p>\n

Heck, I\u2019m even surprising myself.<\/p>\n

So from here on out, I\u2019ll be doing the Howard Roark thang.<\/p>\n

What? You\u2019ve never read \u201cThe Fountainhead\u201d?<\/p>\n

Or cheated and saw the movie instead of reading the book?<\/p>\n

Geez! What the hell are they teaching these days in the government-sponsored youth indoctrination camps? (AKA the \u201cpublic school system.\u201d)<\/p>\n

Anyhoo… I really resonated with Howard Roark.<\/p>\n

He chose to go broke rather than compromise his ideals and sell his work for less than its true value.<\/p>\n

In fact, he chose to DESTROY his work rather than accept compromise.<\/p>\n

\u201cTo sell your soul is the easiest thing in the world. That\u2019s what everybody does every hour of his life. If I asked you to KEEP your soul – would you understand why that\u2019s much harder?\u201d<\/p>\n

Big brass balls, that Howard Roark.<\/p>\n

It may have taken me a while to get to the same point as Howie… but I\u2019m there.<\/p>\n

And boy, oh boy… I\u2019m there in a BIG way.<\/p>\n

I\u2019ve got an entirely different point of view than most copywriters about how to use my super powers.<\/p>\n

You see, I don\u2019t need a client gig… ANY client gig… to \u201ccover my nut.\u201d<\/p>\n

It\u2019s already covered.<\/p>\n

For the rest of my life.<\/p>\n

So I can afford to be choosy.<\/p>\n

EXTREMELY choosy.<\/p>\n

Long story short:<\/p>\n

From now on I\u2019m going to completely focus my super powers on only ONE business.<\/p>\n

(One CLIENT business, to be more specific. Of course I\u2019ll remain focused on MY business, the Marketing Camelot.)<\/p>\n

But… in order to totally 100% exploit my super powers to grow only one client business…<\/p>\n

…and foment as much growth and profit as possible…<\/p>\n

…my partner needs to be an 800 lb. gorilla.<\/p>\n

Here\u2019s what that means to me:<\/p>\n

It\u2019s a company that uses direct response marketing and copywriting and is currently doing at the very LEAST $25 million a\u00a0year in sales.<\/p>\n

Preferably in the health market.<\/p>\n

Because I can make somebody like that an OBSCENE amount of money.<\/p>\n

It\u2019s a TOTAL “lay down” for me.<\/p>\n

In fact, in just our first 12 months together, my new client is going to be FLABBERGASTED at the increase in sales and profits they’re going to see.<\/p>\n

That’s why I’m being SUPER selective about whom I partner up with.<\/p>\n

‘Cuz I’m about to make somebody RICH.<\/p>\n

Look, I decided to share all this with you for two reasons:<\/p>\n

1. If you\u2019re a freelance copywriter or think you want to be one, the landscape is changing. If you want to make REAL money, you need to start considering a different model than the traditional \u201cdating around\u201d one.<\/p>\n

2. If YOU happen to be an 800 lb. gorilla like I just described… who might be looking to work with an A-list copywriter… a dude who ruminates and frickin\u2019 OBSESSES incessantly over copy\u2026 and BLEEDS on the page (emotionally) to produce record breaking controls… then maybe we should talk.<\/p>\n

Here\u2019s what\u2019s next for little ole moi:<\/p>\n

I just finished wrestling and wrangling 6,491 words into submission… and I\u2019m looking at what I believe to be one of the most powerful pieces of copy I\u2019ve ever written.<\/p>\n

So I\u2019m going to do this:<\/p>\n

I\u2019m taking the Colombiana and this 11 lb. ball of fur Shih Tzu (who THINKS he\u2019s a Doberman) to a quaint little restaurant that lets me bring the dog to their outside dining area.<\/p>\n

Once there, I shall order a Vesper martini (shaken not stirred) and raise a toast to this new, record breaking, multi-million dollar control\u2026<\/p>\n

…while fantasizing about doing the same EVERY MONTH for my\u00a0new 800 lb. gorilla client.<\/p>\n

If you think you fit the bill…<\/p>\n

Click here and follow the instructions<\/a>…<\/p>\n

Thank you for listening so patiently to my protracted pontification about the pursuit of a prosperous partnership.<\/p>\n

You are a gem of a human being for putting up with me.<\/p>\n

All the best,
\nDoberman Dan<\/p>\n

 <\/p>\n\"dobedansig\"<\/a>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

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