{"id":12150,"date":"2016-01-22T09:14:10","date_gmt":"2016-01-22T14:14:10","guid":{"rendered":"http:\/\/www.dobermandan.com\/blog\/?p=12150"},"modified":"2016-01-22T09:20:28","modified_gmt":"2016-01-22T14:20:28","slug":"this-is-what-id-do-if-i-were-a-rookie-copywriter","status":"publish","type":"post","link":"https:\/\/www.dobermandan.com\/blog\/this-is-what-id-do-if-i-were-a-rookie-copywriter\/","title":{"rendered":"THIS is what I\u2019d do if I were a rookie copywriter&#8230;"},"content":{"rendered":"<p>Didja see my email yesterday about how Chick Corea wrote the blockbuster jazz tune \u201cSpain?\u201d<\/p>\n<p>Well here\u2019s another great performer, John Cleese from Monty Python fame:<\/p>\n<p>\u201cI think if any young writer, someone who wants to become a writer or a performer, is listening then what I would say is, it is so difficult, the beginning, especially as a writer to do good written comedy, that I suggest at the start that you steal or borrow, or as the artists would say \u2018are influenced by\u2019 anything you think that is really good and really funny and appeals to you.<\/p>\n<p>\u201cAnd if you study that and try to reproduce it in some way then it\u2019ll have your own stamp on it. But you have a chance of getting off the ground with something like that.<\/p>\n<p>\u201cBut if you sit down one day, never having written before, with a pencil \u2013 or a computer but I write with a pencil \u2013 and you say \u2018I\u2019m going to write something completely new and original and very funny\u2019 you can\u2019t do it. It\u2019s like trying to fly a plane without having any lessons, you know?<\/p>\n<p>\u201cYou\u2019ve got to start somewhere and the best way to start is by copying something that is really good.<\/p>\n<p>\u201cBut people seem to think I was advocating stealing in general. No, once you\u2019ve gotten off the ground you\u2019ll develop your own style and you don\u2019t need to steal.\u201d<\/p>\n<p>That\u2019s EXACTLY why I give my knights my \u201c30 Day Copywriting Crash Course.\u201d (Not for sale anywhere. At any price.)<\/p>\n<p>AND&#8230; why they get access to a growing swipe file with proven multimillion dollar copy controls they can model.<\/p>\n<p>And my accompanying video analyses and copy templates.<\/p>\n<p>The \u201c<a href=\"http:\/\/clicks.aweber.com\/y\/ct\/?l=BTVqf2&amp;m=Jo5sQb19gmfPRX&amp;b=qrT1bsdqlMkyQH339sYTcQ\">30 Day Copywriting Crash Course<\/a>\u201d and the growing swipe file are the fastest and easiest ways of \u201cgetting off the ground\u201d as John Cleese said.<\/p>\n<p>This ain\u2019t the swipe file \u201cusual suspects.\u201d You know&#8230; those sales letters that EVERYBODY has seen&#8230; that worked 30 or 40 years ago.<\/p>\n<p>This is copy that is working like crazy making MILLIONS&#8230; and working RIGHT NOW.<\/p>\n<p>You may even find my \u201c30 Day Copywriting Crash Course\u201d and swipe file not only help you write order-pulling sales copy&#8230;<\/p>\n<p>They\u2019ll also give you ideas for creating new products and even entirely new businesses.<\/p>\n<p>The good news?<\/p>\n<p>You can get IMMEDIATE access to both my \u201c30 Day Copywriting Crash Course\u201d and the knights only swipe file when you <a href=\"http:\/\/clicks.aweber.com\/y\/ct\/?l=BTVqf2&amp;m=Jo5sQb19gmfPRX&amp;b=qrT1bsdqlMkyQH339sYTcQ\">join\u00a0me in the Marketing Camelot today<\/a>.<\/p>\n<p>See ya at the round table!<\/p>\n<p>All the best,<br \/>\nDoberman Dan<\/p>\n<a href=\"http:\/\/www.dobermandan.com\/the-best-ways-to-reactivate-past-customers\/dobedansig\/\" rel=\"attachment wp-att-11365\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-11365\" src=\"http:\/\/www.dobermandan.com\/wp-content\/uploads\/2014\/05\/dobedansig-300x147.jpg\" alt=\"dobedansig\" width=\"132\" height=\"65\" srcset=\"https:\/\/www.dobermandan.com\/blog\/wp-content\/uploads\/2014\/05\/dobedansig-300x147.jpg 300w, https:\/\/www.dobermandan.com\/blog\/wp-content\/uploads\/2014\/05\/dobedansig.jpg 321w\" sizes=\"(max-width: 132px) 100vw, 132px\" \/><\/a>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>P.S. Notice that John Cleese didn\u2019t say to start by copying. He said&#8230;<\/p>\n<p>\u201c&#8230;and the best way to start is by copying something that is really good.\u201d<\/p>\n<p>The key words being \u201creally good.\u201d<\/p>\n<p>The pieces in the knights-only swipe file (and I add to it regularly) definitely qualify as REALLY GOOD.<\/p>\n<p>They\u2019re promos that are bringing in millions of dollars in sales and are working RIGHT NOW.<\/p>\n<p>So you can see what\u2019s working today&#8230; NOT something that worked 40 years ago.<\/p>\n<p><a href=\"http:\/\/clicks.aweber.com\/y\/ct\/?l=BTVqf2&amp;m=Jo5sQb19gmfPRX&amp;b=qrT1bsdqlMkyQH339sYTcQ\">Click here now to get IMMEDIATE ACCESS<\/a> to the \u201c30 Day Copywriting Crash Course\u201d and the kick ass swipe file.<\/p>\n<p>Pax vobiscum.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Didja see my email yesterday about how Chick Corea wrote the blockbuster jazz tune \u201cSpain?\u201d Well here\u2019s another great performer, John Cleese from Monty Python fame: \u201cI think if any young writer, someone who wants to become a writer or a performer, is listening then what I would say is, it is so difficult, the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[2377],"tags":[],"class_list":{"0":"post-12150","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-marketing-camelot"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - 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