{"id":12132,"date":"2016-01-11T05:32:48","date_gmt":"2016-01-11T10:32:48","guid":{"rendered":"http:\/\/www.dobermandan.com\/blog\/?p=12132"},"modified":"2016-01-11T05:32:48","modified_gmt":"2016-01-11T10:32:48","slug":"my-secret-to-3-to-1-roi-on-your-marketing-dollars","status":"publish","type":"post","link":"https:\/\/www.dobermandan.com\/blog\/my-secret-to-3-to-1-roi-on-your-marketing-dollars\/","title":{"rendered":"My secret to 3 to 1 ROI on your marketing dollars"},"content":{"rendered":"

I just heard from a very excited client the other day.<\/p>\n

He called to tell me the newspaper ad I wrote for his supplement is pulling a 3.0 MER (media efficiency ratio.)<\/p>\n

If you\u2019ve never run newspaper ads, I guess I should explain that MER is your return on ad spend.<\/p>\n

That means on a $5,000 test you get back $15,000 in sales.<\/p>\n

Or a $50,000 ad spend brings back $150,000.<\/p>\n

Or, like another client of mine, a $100,000 ad spend brings back $300,000.<\/p>\n

In a matter of 5 days or less.<\/p>\n

Here\u2019s what\u2019s even MORE exciting.<\/p>\n

This client ran his ad the middle of December. When response is suppressed due to the holiday season.<\/p>\n

And he STILL got a 3.0 MER.<\/p>\n

That means now that the holidays are over, his MER will probably go even higher.<\/p>\n

And THAT means even though he just launched, he\u2019ll probably have a business grossing 7-figures a month… in the next 11 months or less.<\/p>\n

If he listens to me.<\/p>\n

Ya know what that means for ole\u2019 Doberman Dan?<\/p>\n

My already ridiculous copywriting fees just went WAYYYYY up.<\/p>\n

In fact, other than the handful of clients I\u2019m working with at this very moment… unless you cross my palm with at LEAST $100,000 (preferably in gold coins)… you can\u2019t hire me.<\/p>\n

And even then the answer will probably be no. Unless you\u2019re also willing to give me an equity deal.<\/p>\n

Ain\u2019t I an arrogant bastard?<\/p>\n

Well then, let me balance out all this self-aggrandizing.<\/p>\n

This success is after 21 years of writing direct response copy. And… until fairly recently… having 8 out of every 10 things I tried fail.<\/p>\n

So cut a dude some slack and let me enjoy this, OK?<\/p>\n

Nowadays my batting average is better.<\/p>\n

But even when it wasn\u2019t, I just kept getting up to bat.<\/p>\n

No matter how many times I struck out.<\/p>\n

Heck, 9 years before discovering direct response marketing in 1995, I failed at every business I started.<\/p>\n

Nine straight years of serial entrepreneurial failure.<\/p>\n

About 3 failed businesses a year. For 9 years.<\/p>\n

27 failed businesses.<\/p>\n

I was left broke, in debt and humiliated.<\/p>\n

But I\u2019m such a dumb ass I kept getting back up to bat.<\/p>\n

I just didn\u2019t have enough sense to quit. (Any intelligent person would have quit after those initial 3 business failures that first year.)<\/p>\n

But not dumb ass me.<\/p>\n

I just kept stepping up to the plate.<\/p>\n

Stupid enough and na\u00efve enough to think that if I kept swingin\u2019 at \u2018em, I\u2019d eventually get a hit.<\/p>\n

And right after I found direct response marketing and started a mail order business, that\u2019s what happened.<\/p>\n

I got a hit.<\/p>\n

And it got me free of a job that was killing me. (Literally.)<\/p>\n

And the next time up to bat I got a home run.<\/p>\n

One that COULD have bought me my own private island if I hadn\u2019t screwed it up. (But that\u2019s a story for another time.)<\/p>\n

So THAT\u2019S the secret to my recent 3.0 MER newspaper ad.<\/p>\n

Thirty years of getting up to bat, time after time. In spite of the ENORMOUS amount of strikeouts in the process.<\/p>\n

All the best,
\nDoberman Dan<\/p>\n\"dobedansig\"<\/a>\n

 <\/p>\n

 <\/p>\n

P.S. Man… I shoulda just bragged about my kick ass ad and left it at that.<\/p>\n

Telling the truth about my success kinda takes away all my magic, doesn\u2019t it?<\/p>\n

Maybe I should just do like all the \u201cgurus.\u201d Brag about my successes without ever mentioning my failures.<\/p>\n

It would make me look like a marketing genius, wouldn\u2019t it?<\/p>\n

But how would it make YOU feel?<\/p>\n

And how would it help YOU?<\/p>\n

This is the kind of brutal honesty I share with my knights in the Marketing Camelot.<\/p>\n

If you want to learn the REAL secrets to success in online marketing I invite you to click here to join me<\/a> in the Marketing Camelot.<\/p>\n

Pax vobiscum.<\/p>\n","protected":false},"excerpt":{"rendered":"

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That means on a […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[2369],"tags":[],"class_list":{"0":"post-12132","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-traffic"},"yoast_head":"\nMy secret to 3 to 1 ROI on your marketing dollars - Doberman Dan<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dobermandan.com\/blog\/my-secret-to-3-to-1-roi-on-your-marketing-dollars\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"My secret to 3 to 1 ROI on your marketing dollars - Doberman Dan\" \/>\n<meta property=\"og:description\" content=\"I just heard from a very excited client the other day. 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