{"id":12067,"date":"2015-12-12T14:06:53","date_gmt":"2015-12-12T19:06:53","guid":{"rendered":"http:\/\/www.dobermandan.com\/blog\/?p=12067"},"modified":"2020-01-07T03:31:05","modified_gmt":"2020-01-07T02:31:05","slug":"the-dark-side-of-copywriting","status":"publish","type":"post","link":"https:\/\/www.dobermandan.com\/blog\/the-dark-side-of-copywriting\/","title":{"rendered":"The dark side of copywriting…"},"content":{"rendered":"

There\u2019s a \u201cdark truth\u201d about copywriting.<\/p>\n

One that a lot of people seem to find unpalatable.<\/p>\n

At least until they understand it.<\/p>\n

So to avoid the negative reaction, most copywriting books, courses and teachers focus on the mechanics of copywriting.<\/p>\n

But mastering the mechanics will NEVER give you the big conversions and home runs you desire.<\/p>\n

Effective copywriting is about manipulating emotions.<\/p>\n

To many, that just sounds… wrong.<\/p>\n

We\u2019ve been taught that manipulation is bad, right?<\/p>\n

Ironically, you were taught that by a meticulously engineered system of highly charged emotional manipulation and intimidation… with the stated goal of turning you into a soldier\/drone\/slave who will serve your masters without ever questioning ANYTHING.<\/p>\n

And after studying its 100-year track record, it\u2019s working EXCEPTIONALLY well.<\/p>\n

But I digest. \ud83d\ude42<\/p>\n

Anyhoo… emotional manipulation is what the best copywriters do.<\/p>\n

And just like any great power, you can use it for good or evil.<\/p>\n

Manipulating someone\u2019s emotions to get him to act on something that would improve his or her life and his or her family\u2019s life is a GOOD thing, right?<\/p>\n

If you sell something that provides value, improves lives and you have proof of that…<\/p>\n

…and you\u2019re passionate about it because you\u2019ve seen the good that can come from it…<\/p>\n

…shouldn\u2019t you use every ethical means available to you to make a sale?<\/p>\n

On the other hand, emotionally manipulating copy, combined with lies and deceit can be used to sell people on a fraud.<\/p>\n

In that case, it\u2019s using a great power to harm.<\/p>\n

You see, this is \u201clizard brain\u201d stuff.<\/p>\n

And it\u2019s uber powerful.<\/p>\n

It\u2019s the stuff used by the most successful and wealthiest entrepreneurs, marketers and copywriters in the world.<\/p>\n

Sadly, it\u2019s also the stuff used by the biggest conmen in the world.<\/p>\n

Listen, we human beings aren\u2019t as sophisticated and advanced as we think we are.<\/p>\n

We\u2019re basically cavemen and cavewomen who shaved, put on suits and moved into the suburbs. (Yes, cavewomen had beards, too. The women on the East German swim team from the 80\u2019s were direct descendants.)<\/p>\n

You see, your lizard brain is the motivation behind EVERYTHING you do.<\/p>\n

Lesser mortal marketers don\u2019t get this.<\/p>\n

So they try to persuade, influence and sell using logic and appealing to a person\u2019s intellect.<\/p>\n

God luck with THAT.<\/p>\n

You\u2019ll wind up going broke in a New York minute.<\/p>\n

If you want to live the good life and experience all the success, accolades and wealth you can amass by creating \u201chome run\u201d copy…<\/p>\n

…you have to know these deep \u201clizard brain\u201d motivators and how to use them in your copy.<\/p>\n

(And yes, you CAN get wealthy writing copy… IF you know these secrets.)<\/p>\n

Hey, what a coinkydink!<\/p>\n

I\u2019m revealing those EXACT secrets in the just-released issue of The Doberman Dan Letter.<\/em><\/p>\n

It\u2019s something I\u2019m convinced anybody can use to create winning copy. Even if you\u2019re a copywriting newbie.<\/p>\n

\u2018Cuz I\u2019m giving you my sure-fire, step-by-step, fill-in-the-blanks formula for coming up with the #1 most important thing you absolutely, positively MUST have for your copy to connect with your prospect\u2019s deepest and most powerful emotions.<\/p>\n

The subconscious primal lizard brain word pictures, symbols and emotions…<\/p>\n

The ones that stimulate the neuro-hormonal changes that spur IMMEDIATE action.<\/p>\n

In fact, they can\u2019t NOT spur a reaction. They\u2019re the neuro-hormonal reactions and internal programming designed for survival of the species.<\/p>\n

(Yes, I realize \u201ccan\u2019t NOT\u201d is a double negative. I MEANT to say that. Spelling Nazis who\u2019ve never sold a damn\u00a0thing in their entire lives LOVE to criticize people who,\u00a0unlike them, actually make things happen.)<\/p>\n

I\u2019m tellin\u2019 ya… this is deep stuff.<\/p>\n

It allows you to resonate with your market so strongly… you can create copy that triggers a FLOOD of sales…<\/p>\n

2x… 3x… 5x… 10x… or even a HUNDRED TIMES better than copy written by someone not privy to these secrets.<\/p>\n

I\u2019ve never seen anybody systematize this process so that anybody could do it.<\/p>\n

Until now.<\/p>\n

Even better…<\/p>\n

Once you understand how to use my system…<\/p>\n

…even \u201chalf-assed\u201d copy will produce EXTRAORDINARY results.<\/p>\n

But I\u2019m not sharing this with civilians.<\/p>\n

I\u2019m ONLY sharing this big ass copy success secret with the exceptional people who have chosen to become knights in my Marketing Camelot.<\/p>\n

Are YOU exceptional?<\/p>\n

Do YOU want to experience all the success, recognition and cold hard cash that can come from knowing how to wield this power?<\/p>\n

Then click here to claim your knighthood TODAY…<\/a><\/p>\n

As soon as you do that, I\u2019ll rush you the just-released issue of The Doberman Dan Letter revealing these breakthrough marketing secrets to harnessing the power of the \u201clizard brain.\u201d<\/p>\n

All the best,<\/p>\n\"dobedansig\"<\/a>\n

 <\/p>\n

 <\/p>\n

P.S. Listen… understanding how to create copy that speaks to your prospect\u2019s lizard brain is the master key to experiencing the big home runs that rake in MILLIONS.<\/p>\n

THIS is how you turn your business into a financial fortress…<\/p>\n

A business\u00a0that will not only keep you and your family safe from any\u00a0coming economic downturns… it will allow you to PROSPER.<\/p>\n

If you want that for your future, click here to join me<\/a> in the Marketing Camelot today.<\/p>\n

Pax vobiscum.<\/p>\n","protected":false},"excerpt":{"rendered":"

There\u2019s a \u201cdark truth\u201d about copywriting. One that a lot of people seem to find unpalatable. At least until they understand it. So to avoid the negative reaction, most copywriting books, courses and teachers focus on the mechanics of copywriting. But mastering the mechanics will NEVER give you the big conversions and home runs you […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[3],"tags":[],"class_list":{"0":"post-12067","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-copywriting"},"yoast_head":"\nThe dark side of copywriting... - Doberman Dan<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dobermandan.com\/blog\/the-dark-side-of-copywriting\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The dark side of copywriting... - Doberman Dan\" \/>\n<meta property=\"og:description\" content=\"There\u2019s a \u201cdark truth\u201d about copywriting. One that a lot of people seem to find unpalatable. At least until they understand it. So to avoid the negative reaction, most copywriting books, courses and teachers focus on the mechanics of copywriting. But mastering the mechanics will NEVER give you the big conversions and home runs you […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dobermandan.com\/blog\/the-dark-side-of-copywriting\/\" \/>\n<meta property=\"og:site_name\" content=\"Doberman Dan\" \/>\n<meta property=\"article:published_time\" content=\"2015-12-12T19:06:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-01-07T02:31:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.dobermandan.com\/blog\/wp-content\/uploads\/2014\/05\/dobedansig.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"321\" \/>\n\t<meta property=\"og:image:height\" content=\"158\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Doberman Dan\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Doberman Dan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.dobermandan.com\/blog\/the-dark-side-of-copywriting\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.dobermandan.com\/blog\/the-dark-side-of-copywriting\/\"},\"author\":{\"name\":\"Doberman Dan\",\"@id\":\"https:\/\/www.dobermandan.com\/blog\/#\/schema\/person\/70431749eb54f8e5ca6adf1ab18ac326\"},\"headline\":\"The dark side of copywriting…\",\"datePublished\":\"2015-12-12T19:06:53+00:00\",\"dateModified\":\"2020-01-07T02:31:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.dobermandan.com\/blog\/the-dark-side-of-copywriting\/\"},\"wordCount\":891,\"image\":{\"@id\":\"https:\/\/www.dobermandan.com\/blog\/the-dark-side-of-copywriting\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/www.dobermandan.com\/wp-content\/uploads\/2014\/05\/dobedansig-300x147.jpg\",\"articleSection\":[\"Copywriting\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.dobermandan.com\/blog\/the-dark-side-of-copywriting\/\",\"url\":\"https:\/\/www.dobermandan.com\/blog\/the-dark-side-of-copywriting\/\",\"name\":\"The dark side of copywriting... - Doberman Dan\",\"isPartOf\":{\"@id\":\"https:\/\/www.dobermandan.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.dobermandan.com\/blog\/the-dark-side-of-copywriting\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.dobermandan.com\/blog\/the-dark-side-of-copywriting\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/www.dobermandan.com\/wp-content\/uploads\/2014\/05\/dobedansig-300x147.jpg\",\"datePublished\":\"2015-12-12T19:06:53+00:00\",\"dateModified\":\"2020-01-07T02:31:05+00:00\",\"author\":{\"@id\":\"https:\/\/www.dobermandan.com\/blog\/#\/schema\/person\/70431749eb54f8e5ca6adf1ab18ac326\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.dobermandan.com\/blog\/the-dark-side-of-copywriting\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.dobermandan.com\/blog\/the-dark-side-of-copywriting\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.dobermandan.com\/blog\/the-dark-side-of-copywriting\/#primaryimage\",\"url\":\"http:\/\/www.dobermandan.com\/wp-content\/uploads\/2014\/05\/dobedansig-300x147.jpg\",\"contentUrl\":\"http:\/\/www.dobermandan.com\/wp-content\/uploads\/2014\/05\/dobedansig-300x147.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.dobermandan.com\/blog\/the-dark-side-of-copywriting\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.dobermandan.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The dark side of copywriting…\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.dobermandan.com\/blog\/#website\",\"url\":\"https:\/\/www.dobermandan.com\/blog\/\",\"name\":\"Doberman Dan\",\"description\":\"A gathering place for renegade entrepreneurs\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.dobermandan.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.dobermandan.com\/blog\/#\/schema\/person\/70431749eb54f8e5ca6adf1ab18ac326\",\"name\":\"Doberman Dan\",\"url\":\"https:\/\/www.dobermandan.com\/blog\/author\/ddibanez\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The dark side of copywriting... - Doberman Dan","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.dobermandan.com\/blog\/the-dark-side-of-copywriting\/","og_locale":"en_US","og_type":"article","og_title":"The dark side of copywriting... - Doberman Dan","og_description":"There\u2019s a \u201cdark truth\u201d about copywriting. One that a lot of people seem to find unpalatable. At least until they understand it. So to avoid the negative reaction, most copywriting books, courses and teachers focus on the mechanics of copywriting. But mastering the mechanics will NEVER give you the big conversions and home runs you […]","og_url":"https:\/\/www.dobermandan.com\/blog\/the-dark-side-of-copywriting\/","og_site_name":"Doberman Dan","article_published_time":"2015-12-12T19:06:53+00:00","article_modified_time":"2020-01-07T02:31:05+00:00","og_image":[{"width":321,"height":158,"url":"https:\/\/www.dobermandan.com\/blog\/wp-content\/uploads\/2014\/05\/dobedansig.jpg","type":"image\/jpeg"}],"author":"Doberman Dan","twitter_misc":{"Written by":"Doberman Dan","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.dobermandan.com\/blog\/the-dark-side-of-copywriting\/#article","isPartOf":{"@id":"https:\/\/www.dobermandan.com\/blog\/the-dark-side-of-copywriting\/"},"author":{"name":"Doberman Dan","@id":"https:\/\/www.dobermandan.com\/blog\/#\/schema\/person\/70431749eb54f8e5ca6adf1ab18ac326"},"headline":"The dark side of copywriting…","datePublished":"2015-12-12T19:06:53+00:00","dateModified":"2020-01-07T02:31:05+00:00","mainEntityOfPage":{"@id":"https:\/\/www.dobermandan.com\/blog\/the-dark-side-of-copywriting\/"},"wordCount":891,"image":{"@id":"https:\/\/www.dobermandan.com\/blog\/the-dark-side-of-copywriting\/#primaryimage"},"thumbnailUrl":"http:\/\/www.dobermandan.com\/wp-content\/uploads\/2014\/05\/dobedansig-300x147.jpg","articleSection":["Copywriting"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.dobermandan.com\/blog\/the-dark-side-of-copywriting\/","url":"https:\/\/www.dobermandan.com\/blog\/the-dark-side-of-copywriting\/","name":"The dark side of copywriting... - Doberman Dan","isPartOf":{"@id":"https:\/\/www.dobermandan.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.dobermandan.com\/blog\/the-dark-side-of-copywriting\/#primaryimage"},"image":{"@id":"https:\/\/www.dobermandan.com\/blog\/the-dark-side-of-copywriting\/#primaryimage"},"thumbnailUrl":"http:\/\/www.dobermandan.com\/wp-content\/uploads\/2014\/05\/dobedansig-300x147.jpg","datePublished":"2015-12-12T19:06:53+00:00","dateModified":"2020-01-07T02:31:05+00:00","author":{"@id":"https:\/\/www.dobermandan.com\/blog\/#\/schema\/person\/70431749eb54f8e5ca6adf1ab18ac326"},"breadcrumb":{"@id":"https:\/\/www.dobermandan.com\/blog\/the-dark-side-of-copywriting\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.dobermandan.com\/blog\/the-dark-side-of-copywriting\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.dobermandan.com\/blog\/the-dark-side-of-copywriting\/#primaryimage","url":"http:\/\/www.dobermandan.com\/wp-content\/uploads\/2014\/05\/dobedansig-300x147.jpg","contentUrl":"http:\/\/www.dobermandan.com\/wp-content\/uploads\/2014\/05\/dobedansig-300x147.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.dobermandan.com\/blog\/the-dark-side-of-copywriting\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.dobermandan.com\/blog\/"},{"@type":"ListItem","position":2,"name":"The dark side of copywriting…"}]},{"@type":"WebSite","@id":"https:\/\/www.dobermandan.com\/blog\/#website","url":"https:\/\/www.dobermandan.com\/blog\/","name":"Doberman Dan","description":"A gathering place for renegade entrepreneurs","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.dobermandan.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.dobermandan.com\/blog\/#\/schema\/person\/70431749eb54f8e5ca6adf1ab18ac326","name":"Doberman Dan","url":"https:\/\/www.dobermandan.com\/blog\/author\/ddibanez\/"}]}},"_links":{"self":[{"href":"https:\/\/www.dobermandan.com\/blog\/wp-json\/wp\/v2\/posts\/12067","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dobermandan.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dobermandan.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dobermandan.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dobermandan.com\/blog\/wp-json\/wp\/v2\/comments?post=12067"}],"version-history":[{"count":4,"href":"https:\/\/www.dobermandan.com\/blog\/wp-json\/wp\/v2\/posts\/12067\/revisions"}],"predecessor-version":[{"id":13212,"href":"https:\/\/www.dobermandan.com\/blog\/wp-json\/wp\/v2\/posts\/12067\/revisions\/13212"}],"wp:attachment":[{"href":"https:\/\/www.dobermandan.com\/blog\/wp-json\/wp\/v2\/media?parent=12067"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dobermandan.com\/blog\/wp-json\/wp\/v2\/categories?post=12067"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dobermandan.com\/blog\/wp-json\/wp\/v2\/tags?post=12067"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}