{"id":12029,"date":"2015-12-05T09:00:15","date_gmt":"2015-12-05T14:00:15","guid":{"rendered":"http:\/\/www.dobermandan.com\/blog\/?p=12029"},"modified":"2020-01-08T19:32:06","modified_gmt":"2020-01-08T18:32:06","slug":"the-dirty-little-secret-about-cialdinis-law-of-reciprocity","status":"publish","type":"post","link":"https:\/\/www.dobermandan.com\/blog\/the-dirty-little-secret-about-cialdinis-law-of-reciprocity\/","title":{"rendered":"The dirty little secret about Cialdini\u2019s law of reciprocity"},"content":{"rendered":"<p>I love it when I hear rookies talking about Robert Cialdini and his law of reciprocity.<\/p>\n<p>You know that one, right?<\/p>\n<p>From his book, \u201cInfluence: The Psychology of Persuasion\u201d?<\/p>\n<p>People who don\u2019t know any better treat it like marketing gospel.<\/p>\n<p>They think they need to give away lots of stuff free to \u201cbuild a relationship.\u201d<\/p>\n<p>Then allegedly your prospect will feel a need to reciprocate by buying your stuff.<\/p>\n<p>How about we see what Cialdini himself thinks about his \u201claw\u201d of reciprocity.<\/p>\n<p>You can find this out for yourself if you\u2019ll simply inquire about hiring him to speak at one of your events.<\/p>\n<p>First of all, he will NEVER talk to you. You\u2019ll only speak with an agent.<\/p>\n<p>Secondly, it\u2019s $20,000 for a one-hour presentation.<\/p>\n<p>Non-negotiable.<\/p>\n<p>100% paid in advance.<\/p>\n<p>You also must provide first class travel and at least 4-star hotel accommodations.<\/p>\n<p>He will not mingle with you or your attendees before or after his speech.<\/p>\n<p>In fact, he will only show up minutes before his scheduled time in a limo, which you will be required to provide.<\/p>\n<p>He will leave immediately afterwards.<\/p>\n<p>If you want to use his likeness to promote the event, that\u2019s an additional $5,000 licensing fee.<\/p>\n<p>You will also be required to purchase a copy of his book for all attendees. But he will not be available for autographs.<\/p>\n<p>Do you see any \u201creciprocity\u201d in any of that?<\/p>\n<p>I sure don\u2019t&#8230; and there\u2019s a very good reason why.<\/p>\n<p>Because it\u2019s a shitty way of running a business. And it attracts the WORST possible customers.<\/p>\n<p>And it&#8217;s totally unnecessary&#8230; IF you know how to sell.<\/p>\n<p>And that\u2019s exactly what I reveal in <em>The Doberman Dan Letter.<\/em><\/p>\n<p>I show you one of my most successful secrets for selling a TON of products&#8230; without the \u201claw\u201d of reciprocity&#8230; and even if you\u2019re a half-assed copywriter.<\/p>\n<p>Because there\u2019s just ONE THING you need to get right&#8230; and you can make millions.<\/p>\n<p>Even with mediocre copy.<\/p>\n<p>And you\u2019re gonna get my entire step-by-step system for getting this \u201cone thing\u201d right&#8230; time after time.<\/p>\n<p>Well, you\u2019ll get it IF you\u2019re a knight in my Marketing Camelot.<\/p>\n<p><a href=\"http:\/\/marketingcamelot.com\/\">Click here to check it out<\/a>&#8230;<\/p>\n<p>It would be great to \u201cknight\u201d you if you think you&#8217;re up for it.<\/p>\n<p>All the best,<br \/>\nDoberman Dan<\/p>\n<a href=\"http:\/\/www.dobermandan.com\/the-best-ways-to-reactivate-past-customers\/dobedansig\/\" rel=\"attachment wp-att-11365\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-11365\" src=\"http:\/\/www.dobermandan.com\/wp-content\/uploads\/2014\/05\/dobedansig-300x147.jpg\" alt=\"dobedansig\" width=\"132\" height=\"65\" srcset=\"https:\/\/www.dobermandan.com\/blog\/wp-content\/uploads\/2014\/05\/dobedansig-300x147.jpg 300w, https:\/\/www.dobermandan.com\/blog\/wp-content\/uploads\/2014\/05\/dobedansig.jpg 321w\" sizes=\"(max-width: 132px) 100vw, 132px\" \/><\/a>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>P.S. Ask ALL of the IM gurus (95% who are now out of business) how well that \u201claw\u201d of reciprocity thang worked out for them.<\/p>\n<p>I don\u2019t know about you, but if I\u2019m going to have to work&#8230; I sure as hell don\u2019t want to work for free.<\/p>\n<p>I\u2019m here to tell ya&#8230; there\u2019s a better way.<\/p>\n<p><a href=\"http:\/\/marketingcamelot.com\/\">Discover it here<\/a>&#8230;<\/p>\n<p>Pax vobiscum.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I love it when I hear rookies talking about Robert Cialdini and his law of reciprocity. You know that one, right? From his book, \u201cInfluence: The Psychology of Persuasion\u201d? People who don\u2019t know any better treat it like marketing gospel. They think they need to give away lots of stuff free to \u201cbuild a relationship.\u201d [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[3,2347],"tags":[],"class_list":{"0":"post-12029","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-copywriting","7":"category-entrepreneurship"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The dirty little secret about Cialdini\u2019s law of reciprocity - Doberman Dan<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dobermandan.com\/blog\/the-dirty-little-secret-about-cialdinis-law-of-reciprocity\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The dirty little secret about Cialdini\u2019s law of reciprocity - Doberman Dan\" \/>\n<meta property=\"og:description\" content=\"I love it when I hear rookies talking about Robert Cialdini and his law of reciprocity. You know that one, right? From his book, \u201cInfluence: The Psychology of Persuasion\u201d? People who don\u2019t know any better treat it like marketing gospel. 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