{"id":11884,"date":"2015-10-04T02:51:04","date_gmt":"2015-10-04T07:51:04","guid":{"rendered":"http:\/\/www.dobermandan.com\/blog\/?p=11884"},"modified":"2015-10-04T02:51:34","modified_gmt":"2015-10-04T07:51:34","slug":"this-walmart-commercial-made-me-cry","status":"publish","type":"post","link":"https:\/\/www.dobermandan.com\/blog\/this-walmart-commercial-made-me-cry\/","title":{"rendered":"This Walmart commercial made me cry&#8230;"},"content":{"rendered":"<p>Have you seen it?<\/p>\n<p>The one with the guy who brought home a Star Wars toy to his son back in \u201983?<\/p>\n<p>Then he and his son did the Ewok dance?<\/p>\n<p>Then they flashed forward to today and&#8230;<\/p>\n<p>Oh fiddlesticks. I\u2019m doing a horrible job of describing it.<\/p>\n<p>Just go and check it out here:<\/p>\n<p>https:\/\/youtu.be\/0D7beGKwEDE<\/p>\n<p>WHY it made me cry is irrelevant. <\/p>\n<p>You see, Walmart obviously understands that human beings are moved to act by EMOTION.<\/p>\n<p>So kudos to the agency and\/or copywriter who scripted this. (I\u2019m sure they extracted MILLIONS from Walmart for this gig.)<\/p>\n<p>Even though it doesn\u2019t sound politically correct, manipulating emotions is what successful marketers do.<\/p>\n<p>You can type your little fingers to the bone trying to make your case with logic, case studies, proof elements, etc.<\/p>\n<p>You can spend days, weeks or months crafting clever prose, thinking you can \u201cwordsmith\u201d your way to success.<\/p>\n<p>You can try to persuade you prospect with logic&#8230;<\/p>\n<p>And maybe&#8230; just MAYBE you\u2019ll get lucky with that approach and get a \u201cbase hit.\u201d<\/p>\n<p>But if you want to swing for the fences and get the big home runs, you gotta figure out how to hit on the core emotions of your prospects.<\/p>\n<p>And from where I\u2019m sitting (\u2018cuz I\u2019m the demographic they\u2019re targeting) this Walmart spot knocked it outta the park.<\/p>\n<p>The lesson?<\/p>\n<p>Don\u2019t try to be clever and weave a wonderful tale as a wordsmith.<\/p>\n<p>Write for clarity, yes. But most importantly, focus on injecting as much emotion into your copy as you can possibly muster.<\/p>\n<p>If you can\u2019t evoke the reaction with your copy like I had from this Walmart commercial, you\u2019ve still got a lot of work to do.<\/p>\n<p>I never promised this stuff would be easy, did I?<\/p>\n<p>All the best,<br \/>\nDoberman Dan<\/p>\n<a href=\"http:\/\/www.dobermandan.com\/the-best-ways-to-reactivate-past-customers\/dobedansig\/\" rel=\"attachment wp-att-11365\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-11365\" src=\"http:\/\/www.dobermandan.com\/wp-content\/uploads\/2014\/05\/dobedansig-300x147.jpg\" alt=\"dobedansig\" width=\"132\" height=\"65\" srcset=\"https:\/\/www.dobermandan.com\/blog\/wp-content\/uploads\/2014\/05\/dobedansig-300x147.jpg 300w, https:\/\/www.dobermandan.com\/blog\/wp-content\/uploads\/2014\/05\/dobedansig.jpg 321w\" sizes=\"(max-width: 132px) 100vw, 132px\" \/><\/a>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>All the best,<br \/>\nDoberman Dan<\/p>\n<p>P.S. If you care to know, here\u2019s the reason that commercial made me cry: <\/p>\n<p>I\u2019ll never be able to enjoy a moment like that. <\/p>\n<p>Neither as the dad, nor the grandpa.<\/p>\n<p>It didn\u2019t seem like a big deal in years past. I didn\u2019t want kids.<\/p>\n<p>Or so I thought.<\/p>\n<p>But that ship sailed a long time ago.<\/p>\n<p>And nowadays it breaks my heart.<\/p>\n<p>That\u2019s why I\u2019m adopting YOU. (Via these emails.)<\/p>\n<p>I want to give YOU all the fatherly advice, empathy and support I have in my heart&#8230; but never had the opportunity to share with my own children.<\/p>\n<p>Geez, that sounds corny as hell as I write this.<\/p>\n<p>But I swear to you&#8230; it\u2019s true.<\/p>\n<p>Who knows. Maybe one day we can do the Ewok dance together.<\/p>\n<p>Pax vobiscum. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Have you seen it? The one with the guy who brought home a Star Wars toy to his son back in \u201983? Then he and his son did the Ewok dance? Then they flashed forward to today and&#8230; Oh fiddlesticks. I\u2019m doing a horrible job of describing it. Just go and check it out here: [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[3],"tags":[],"class_list":{"0":"post-11884","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-copywriting"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>This Walmart commercial made me cry... - Doberman Dan<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dobermandan.com\/blog\/this-walmart-commercial-made-me-cry\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"This Walmart commercial made me cry... - Doberman Dan\" \/>\n<meta property=\"og:description\" content=\"Have you seen it? The one with the guy who brought home a Star Wars toy to his son back in \u201983? Then he and his son did the Ewok dance? Then they flashed forward to today and&#8230; Oh fiddlesticks. I\u2019m doing a horrible job of describing it. Just go and check it out here: [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dobermandan.com\/blog\/this-walmart-commercial-made-me-cry\/\" \/>\n<meta property=\"og:site_name\" content=\"Doberman Dan\" \/>\n<meta property=\"article:published_time\" content=\"2015-10-04T07:51:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-10-04T07:51:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.dobermandan.com\/blog\/wp-content\/uploads\/2014\/05\/dobedansig.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"321\" \/>\n\t<meta property=\"og:image:height\" content=\"158\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Doberman Dan\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Doberman Dan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.dobermandan.com\/blog\/this-walmart-commercial-made-me-cry\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.dobermandan.com\/blog\/this-walmart-commercial-made-me-cry\/\"},\"author\":{\"name\":\"Doberman Dan\",\"@id\":\"https:\/\/www.dobermandan.com\/blog\/#\/schema\/person\/70431749eb54f8e5ca6adf1ab18ac326\"},\"headline\":\"This Walmart commercial made me cry&#8230;\",\"datePublished\":\"2015-10-04T07:51:04+00:00\",\"dateModified\":\"2015-10-04T07:51:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.dobermandan.com\/blog\/this-walmart-commercial-made-me-cry\/\"},\"wordCount\":463,\"image\":{\"@id\":\"https:\/\/www.dobermandan.com\/blog\/this-walmart-commercial-made-me-cry\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/www.dobermandan.com\/wp-content\/uploads\/2014\/05\/dobedansig-300x147.jpg\",\"articleSection\":[\"Copywriting\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.dobermandan.com\/blog\/this-walmart-commercial-made-me-cry\/\",\"url\":\"https:\/\/www.dobermandan.com\/blog\/this-walmart-commercial-made-me-cry\/\",\"name\":\"This Walmart commercial made me cry... - Doberman Dan\",\"isPartOf\":{\"@id\":\"https:\/\/www.dobermandan.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.dobermandan.com\/blog\/this-walmart-commercial-made-me-cry\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.dobermandan.com\/blog\/this-walmart-commercial-made-me-cry\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/www.dobermandan.com\/wp-content\/uploads\/2014\/05\/dobedansig-300x147.jpg\",\"datePublished\":\"2015-10-04T07:51:04+00:00\",\"dateModified\":\"2015-10-04T07:51:34+00:00\",\"author\":{\"@id\":\"https:\/\/www.dobermandan.com\/blog\/#\/schema\/person\/70431749eb54f8e5ca6adf1ab18ac326\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.dobermandan.com\/blog\/this-walmart-commercial-made-me-cry\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.dobermandan.com\/blog\/this-walmart-commercial-made-me-cry\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.dobermandan.com\/blog\/this-walmart-commercial-made-me-cry\/#primaryimage\",\"url\":\"http:\/\/www.dobermandan.com\/wp-content\/uploads\/2014\/05\/dobedansig-300x147.jpg\",\"contentUrl\":\"http:\/\/www.dobermandan.com\/wp-content\/uploads\/2014\/05\/dobedansig-300x147.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.dobermandan.com\/blog\/this-walmart-commercial-made-me-cry\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.dobermandan.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"This Walmart commercial made me cry&#8230;\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.dobermandan.com\/blog\/#website\",\"url\":\"https:\/\/www.dobermandan.com\/blog\/\",\"name\":\"Doberman Dan\",\"description\":\"A gathering place for renegade entrepreneurs\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.dobermandan.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.dobermandan.com\/blog\/#\/schema\/person\/70431749eb54f8e5ca6adf1ab18ac326\",\"name\":\"Doberman Dan\",\"url\":\"https:\/\/www.dobermandan.com\/blog\/author\/ddibanez\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"This Walmart commercial made me cry... - Doberman Dan","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.dobermandan.com\/blog\/this-walmart-commercial-made-me-cry\/","og_locale":"en_US","og_type":"article","og_title":"This Walmart commercial made me cry... - Doberman Dan","og_description":"Have you seen it? The one with the guy who brought home a Star Wars toy to his son back in \u201983? Then he and his son did the Ewok dance? Then they flashed forward to today and&#8230; Oh fiddlesticks. I\u2019m doing a horrible job of describing it. Just go and check it out here: [&hellip;]","og_url":"https:\/\/www.dobermandan.com\/blog\/this-walmart-commercial-made-me-cry\/","og_site_name":"Doberman Dan","article_published_time":"2015-10-04T07:51:04+00:00","article_modified_time":"2015-10-04T07:51:34+00:00","og_image":[{"width":321,"height":158,"url":"https:\/\/www.dobermandan.com\/blog\/wp-content\/uploads\/2014\/05\/dobedansig.jpg","type":"image\/jpeg"}],"author":"Doberman Dan","twitter_misc":{"Written by":"Doberman Dan","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.dobermandan.com\/blog\/this-walmart-commercial-made-me-cry\/#article","isPartOf":{"@id":"https:\/\/www.dobermandan.com\/blog\/this-walmart-commercial-made-me-cry\/"},"author":{"name":"Doberman Dan","@id":"https:\/\/www.dobermandan.com\/blog\/#\/schema\/person\/70431749eb54f8e5ca6adf1ab18ac326"},"headline":"This Walmart commercial made me cry&#8230;","datePublished":"2015-10-04T07:51:04+00:00","dateModified":"2015-10-04T07:51:34+00:00","mainEntityOfPage":{"@id":"https:\/\/www.dobermandan.com\/blog\/this-walmart-commercial-made-me-cry\/"},"wordCount":463,"image":{"@id":"https:\/\/www.dobermandan.com\/blog\/this-walmart-commercial-made-me-cry\/#primaryimage"},"thumbnailUrl":"http:\/\/www.dobermandan.com\/wp-content\/uploads\/2014\/05\/dobedansig-300x147.jpg","articleSection":["Copywriting"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.dobermandan.com\/blog\/this-walmart-commercial-made-me-cry\/","url":"https:\/\/www.dobermandan.com\/blog\/this-walmart-commercial-made-me-cry\/","name":"This Walmart commercial made me cry... - Doberman Dan","isPartOf":{"@id":"https:\/\/www.dobermandan.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.dobermandan.com\/blog\/this-walmart-commercial-made-me-cry\/#primaryimage"},"image":{"@id":"https:\/\/www.dobermandan.com\/blog\/this-walmart-commercial-made-me-cry\/#primaryimage"},"thumbnailUrl":"http:\/\/www.dobermandan.com\/wp-content\/uploads\/2014\/05\/dobedansig-300x147.jpg","datePublished":"2015-10-04T07:51:04+00:00","dateModified":"2015-10-04T07:51:34+00:00","author":{"@id":"https:\/\/www.dobermandan.com\/blog\/#\/schema\/person\/70431749eb54f8e5ca6adf1ab18ac326"},"breadcrumb":{"@id":"https:\/\/www.dobermandan.com\/blog\/this-walmart-commercial-made-me-cry\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.dobermandan.com\/blog\/this-walmart-commercial-made-me-cry\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.dobermandan.com\/blog\/this-walmart-commercial-made-me-cry\/#primaryimage","url":"http:\/\/www.dobermandan.com\/wp-content\/uploads\/2014\/05\/dobedansig-300x147.jpg","contentUrl":"http:\/\/www.dobermandan.com\/wp-content\/uploads\/2014\/05\/dobedansig-300x147.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.dobermandan.com\/blog\/this-walmart-commercial-made-me-cry\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.dobermandan.com\/blog\/"},{"@type":"ListItem","position":2,"name":"This Walmart commercial made me cry&#8230;"}]},{"@type":"WebSite","@id":"https:\/\/www.dobermandan.com\/blog\/#website","url":"https:\/\/www.dobermandan.com\/blog\/","name":"Doberman Dan","description":"A gathering place for renegade entrepreneurs","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.dobermandan.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.dobermandan.com\/blog\/#\/schema\/person\/70431749eb54f8e5ca6adf1ab18ac326","name":"Doberman Dan","url":"https:\/\/www.dobermandan.com\/blog\/author\/ddibanez\/"}]}},"_links":{"self":[{"href":"https:\/\/www.dobermandan.com\/blog\/wp-json\/wp\/v2\/posts\/11884","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dobermandan.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dobermandan.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dobermandan.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dobermandan.com\/blog\/wp-json\/wp\/v2\/comments?post=11884"}],"version-history":[{"count":1,"href":"https:\/\/www.dobermandan.com\/blog\/wp-json\/wp\/v2\/posts\/11884\/revisions"}],"predecessor-version":[{"id":11889,"href":"https:\/\/www.dobermandan.com\/blog\/wp-json\/wp\/v2\/posts\/11884\/revisions\/11889"}],"wp:attachment":[{"href":"https:\/\/www.dobermandan.com\/blog\/wp-json\/wp\/v2\/media?parent=11884"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dobermandan.com\/blog\/wp-json\/wp\/v2\/categories?post=11884"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dobermandan.com\/blog\/wp-json\/wp\/v2\/tags?post=11884"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}