{"id":11710,"date":"2014-12-04T14:54:04","date_gmt":"2014-12-04T19:54:04","guid":{"rendered":"http:\/\/www.dobermandan.com\/?p=11710"},"modified":"2014-12-04T15:15:53","modified_gmt":"2014-12-04T20:15:53","slug":"old-skool-marketing-new-generation","status":"publish","type":"post","link":"https:\/\/www.dobermandan.com\/blog\/old-skool-marketing-new-generation\/","title":{"rendered":"Old Skool Marketing For The New Generation"},"content":{"rendered":"

Have you checked out my Secret Traffic Sources Revealed<\/i> report yet?<\/p>\n

If you haven\u2019t, I suggest you do. It contains case studies from some of my clients detailing some darn near \u201covernight miracles\u201d they experienced after implementing my secret traffic sources.<\/p>\n

What kind of overnight miracles?<\/p>\n

How about discovering an insanely cheap, risk-free-as-you-can-get source of HUGE amounts of traffic that reaches people with the highest levels of discretionary income in the U.S.<\/p>\n

AND utilizes a media that has the very HIGHEST level of trust and credibility with that audience?<\/p>\n

And how does it sound to launch this traffic source with an extremely conservative and cautious $2,000 test\u2026 then scale up to ad spends of $100,000 a WEEK\u2026 in only a few weeks? Because it\u2019s bringing you…<\/p>\n

A LEGION of high quality big spender customers… \u00a0FAST!<\/strong><\/p>\n

Sound good?<\/p>\n

That\u2019s exactly what one of the clients in my case study did.<\/p>\n

How did he scale this up so quickly?<\/p>\n

It\u2019s pretty damn easy when you invest $100,000 on a Monday and get $150,000 back by Friday\u2026 on a bad<\/i> week.<\/p>\n

$170,000 to $180,000 ROI on a good week.<\/p>\n

And the news just keeps getting better\u2026<\/p>\n

Because of all the good stuff I just described, most marketers expect CPA to be the highest of any source.<\/p>\n

Not so, my dear friend. Not so.<\/p>\n

Because 99% of online marketers are completely ignorant about how to exploit this traffic source, it still remains under the radar\u2026 and ad rates are some of the lowest around.<\/p>\n

Imagine that! I\u2019ve discovered the best fishing hole in the world… and practically NOBODY is fishing there.<\/p>\n

And…<\/em> I can show YOU how to go fishing there with\u2026<\/p>\n

Dynamite and an Uzi!<\/b><\/p>\n

The numbers you can bring in are almost beyond most online marketer\u2019s comprehension.<\/p>\n

It would probably eclipse just about EVERYTHING you\u2019ve ever done.<\/p>\n

I guess that\u2019s why I find the reaction to my report somewhat confusing.<\/p>\n

Downright contrarian, in fact.<\/p>\n

Based on what I know about demographics, the reaction has been the exact OPPOSITE of what I expected.<\/p>\n

I expected the Millennials to totally ignore my secret traffic sources.<\/p>\n

I expected the Gen X\u2019ers to be lukewarm at BEST.<\/p>\n

And I expected the Boomers to flood me with calls and emails BEGGING me to implement my\u00a0plan for them.<\/p>\n

The exact OPPOSITE has happened.<\/p>\n

So far, the Millennials have been the ONLY ones smart enough to \u201cget it\u201d, pick up the ball… and run with it like there\u2019s no tomorrow.<\/p>\n

From where I\u2019m sitting, it appears the Gen X\u2019ers and Boomers are gonna lose a lot of time and money before they figure out that the Millennials are totally wiping the floor with them.<\/p>\n

Look, a lot has been said in marketing circles about Millennials. Not a lot of it positive.<\/p>\n

Tens of millions have been invested trying to figure out how to sell to this demographic\u2026 but even the big boys like Ford, GM, Big Food and even Big Pharma haven\u2019t cracked that nut yet.<\/p>\n

Because of that (and a few more economic reasons totally not their fault) marketing folks tend to look at this demographic with disdain.<\/p>\n

In fact, even I may have uttered a few disparaging remarks about attempting to sell to this demographic. Knowing what I know now…<\/p>\n

I take it ALL back!<\/strong><\/p>\n

Since releasing Secret Traffic Sources Revealed<\/i>, it has been the Millennials who have restored my faith in humanity.<\/p>\n

Of course, this is just from my own informal and limited survey\u2026 but the Millennial entrepreneurs I\u2019ve met are some of the most impressive rising stars I\u2019ve ever had the pleasure of working with.<\/p>\n

They totally \u201cget it.\u201d<\/p>\n

And they seem MUCH less \u201cstuck in a box\u201d in their thinking than\u00a0many Gen X and Boomer entrepreneurs.<\/p>\n

For some reason, they have less propensity to get sucked into and side-tracked by the BSO (bright shiny object) stuff. That frickin\u2019 CRIPPLES most of the Gen X & Boomer entrepreneurs I know.<\/p>\n

And maybe because Millennials have\u00a0spent their entire lives with technology at the center of it, they better understand and realize all the drawbacks and pitfalls of the various online media. Whereas Gen X\u2019ers and Boomers are still enamored by anything new, sexy and BSO.<\/p>\n

The Millennials have grown up SURROUNDED by what Gen X\u2019ers and Boomers think is new, sexy and BSO\u2026 so the Millennials are totally non-plussed by it.<\/p>\n

In fact, all of the Millennials I\u2019m working with don\u2019t give a shit about what\u2019s allegedly new, sexy, high-tech, cutting edge or BSO. Nor do they fall prey to the get-rich-quick, 4-hour work week, \u201cpush button riches\u201d hype proliferating the IM world.<\/p>\n

Actually they don’t understand\u00a0why the Gen X\u2019ers and Boomers still believe in and waste money on all that bullshit.<\/p>\n

The ONLY thing the Millennials care about is\u2026<\/p>\n

What Works!<\/b><\/p>\n

It doesn\u2019t matter if it\u2019s not new and sexy.<\/p>\n

Alleged or perceived \u201cconvenience\u201d never figures into their marketing decisions.<\/p>\n

It could be advertising on the inside of matchbook covers\u2026 it just doesn\u2019t matter to them. The media or tactic isn\u2019t important.<\/p>\n

The ONLY thing that matters is\u2026 can they invest a dollar in marketing and get that dollar back plus some profit within an allowable period of time.<\/p>\n

And while the Gen X and Boomer entrepreneurs are trying to figure out what the next \u201chot new trend\u201d is gonna be in online marketing\u2026<\/p>\n

Millennial-owned businesses are outgrowing
\nold fart-owned businesses 5 to 1!<\/b><\/p>\n

God bless the Millennials\u2026 they have NOT had it easy.<\/p>\n

In fact, they\u2019re the first generation since World War II\u00a0that has had it harder than their parents.<\/p>\n

MUCH harder, in fact.<\/p>\n

(Mostly thanks to the dumb ass Seniors, Boomers and Gen X\u2019ers running this country with absolutely no thought whatsoever to their posterity.)<\/p>\n

And how are the Millennials responding to this?<\/p>\n

Are they bitching, whining and complaining about how unfair this all is?<\/p>\n

Are they sitting on their ass waiting for the universe to hand them what they think they’re “entitled” to?<\/p>\n

Not the ones I know.<\/p>\n

The Millennials\u00a0I know are kicking ass and taking names!<\/strong><\/p>\n

Many smart Millennials have realized\/are realizing that unless they want their future\u00a0to totally suck, they need to cowboy up and start writing the script for this movie that is their life\u2026 instead of just accepting the shit sandwich they\u2019ve been handed.<\/p>\n

I can\u2019t tell you how much I admire these young guys and gals. They are some of the sharpest entrepreneurial warriors I\u2019ve ever met.<\/p>\n

Many have found a home in my Marketing Camelot<\/a>\u2026 and the castle drawbridge door is open for more.<\/p>\n

The lesson?<\/p>\n

A lot of what has been said in our little marketing world about Millennials is not positive.<\/p>\n

And\u00a0in another 3\u00a0days I will have officially reached the\u00a0half a century mark… the age where I can be one of those guys who stands on his\u00a0porch yelling\u2026<\/p>\n

\u201cGet off my lawn, dammit!\u201d <\/i><\/b><\/p>\n

So if you\u2019re a Millennial, I\u2019m old enough to be your father. (If you\u2019re from Ohio or Costa Rica there\u2019s actually a high statistical probability I am.)<\/p>\n

In spite of officially reaching what is supposed to be geezerhood in a few more days, what I\u2019ve discovered about Millennial-age entrepreneurs is nothing but positive. I love their minds and their \u201cthink outside the box\u201d attitudes.<\/p>\n

Your lesson in all this is two-fold:<\/p>\n

    \n
  1. If you have a successful business and you don\u2019t seriously investigate my secret traffic sources, you\u2019re leaving a majority of your potential income on the table month-after-ever-lovin\u2019 month.\u00a0And\u2026<\/li>\n
  2. For the Gen X-ers, Boomers and Seniors… if you work with clients or are always looking for good people to partner\/joint venture with, don\u2019t believe the stereotype and scratch Millennials off your list. In fact, you may want to move them to the TOP of your list.<\/li>\n<\/ol>\n

    Long live the entrepreneur! Regardless if you\u2019re a Millennial, Gen X-er, Boomer or Senior\u2026 YOU are the energy that makes this big ole blue marble go \u2018round.<\/p>\n

    All the best,<\/p>\n

    Doberman Dan<\/strong><\/em><\/span><\/p>\n

    P.S. Don’t believe me. That’s fine. But just do this…<\/p>\n

    Next time you meet a Millennial entrepreneur at a seminar or whatever, invite them to lunch. You’ll discover they’re like “usn’s” in a lot of ways.\u00a0And\u00a0they think\u00a0wayyyy<\/em> different than\u00a0us in other ways.<\/p>\n

    So pay attention. You might learn something. And that “something” could launch your business into EXPONENTIAL\u00a0growth.<\/p>\n

    Pax vobiscum.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Have you checked out my Secret Traffic Sources Revealed report yet? If you haven\u2019t, I suggest you do. It contains case studies from some of my clients detailing some darn near \u201covernight miracles\u201d they experienced after implementing my secret traffic sources. What kind of overnight miracles? How about discovering an insanely cheap, risk-free-as-you-can-get source of […]<\/p>\n","protected":false},"author":1,"featured_media":11717,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[7,5,49],"tags":[],"class_list":{"0":"post-11710","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-direct-mail","8":"category-online-marketing","9":"category-space-ads"},"yoast_head":"\nOld Skool Marketing For The New Generation - Doberman Dan<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dobermandan.com\/blog\/old-skool-marketing-new-generation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Old Skool Marketing For The New Generation - Doberman Dan\" \/>\n<meta property=\"og:description\" content=\"Have you checked out my Secret Traffic Sources Revealed report yet? 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