1.0Doberman Danhttps://www.dobermandan.com/blogrich600338<blockquote class="wp-embedded-content" data-secret="EmghWWpb1h"><a href="https://www.dobermandan.com/blog/the-dark-side-of-copywriting/">The dark side of copywriting…</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.dobermandan.com/blog/the-dark-side-of-copywriting/embed/#?secret=EmghWWpb1h" width="600" height="338" title="“The dark side of copywriting…” — Doberman Dan" data-secret="EmghWWpb1h" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /* <![CDATA[ */ /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.dobermandan.com/blog/wp-includes/js/wp-embed.min.js /* ]]> */ </script> There’s a “dark truth” about copywriting. One that a lot of people seem to find unpalatable. At least until they understand it. So to avoid the negative reaction, most copywriting books, courses and teachers focus on the mechanics of copywriting. But mastering the mechanics will NEVER give you the big conversions and home runs you […]https://www.dobermandan.com/blog/wp-content/uploads/2014/05/dobedansig.jpg321158