If you want to get clients, knowing how to write good copy is obviously important. But Joe Polish told me this is the SECOND most important thing he looks for in all the copywriters he hires.
A shocking letter from one of my blog readers explaining why he is NOT subscribing to my paper & ink newsletter, The Doberman Dan Letter.
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I've cheated myself out of TENS of MILLIONS of dollars because I didn't know the power of THIS little secret.
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