Outside The Box Copywriting Gigs
Wednesday, 4:10 PM
Dear Friend,
Here's some really good advice from a young up and coming copywriter.
There are PLENTY of copywriting gigs available if you think outside the box of the typical online stuff.
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Amen to that Dan (and Colin).
Most of my clients don't really need the ultra-hard-hitting marketing copy for their projects either (and yes, they get great results too). So I'm with you guys.
thanks for that refreshingly pure and feel-good easy point Colin. i like low-key writing and that can't be done or hardly ever is in the internet marketing community. In fact, in IM everyone wants something free and it has to be oversold-now that's a menacing cocktail…
Awesome guys,
Another thing too….
Clients seem to think you can only write "hype" when that's all they see you doing.
It turns a lot of "conventional" businesses off.
Mind you, I would go nuts writing copy in "uptight" markets.
But the incredible amount of work and opportunity out there never ceases to amaze me.
Although I got to say, "I love hype!" as long as it's supported by proof.
I guess, that depends on your definition of "hype"?
Excellent point, Colin. Over on my blog I have been encouraging writers to look around their hometown for writing gigs instead of spending all their time chasing leads on the internet. I have been building relationships with local businesses and it is true that most of them are looking for a more low key approach. They want the words that sell, but they don't want the hard sell.
Who knew Colin … You have restored my faith in humanity!
Dan, thanks for posting this. It was fun seeing you in San Francisco.
@Joseph – Glad to hear. What kind of markets do you write for?
@Courtney – I like hype too, when it's used in the right markets. Like the get rich market, I find myself falling for those sales letters still, if they're done right. John Carlton wrote an amazing blog post recently… to quote, "one man's hype may be another's salvation".
I think where I"m coming from are the desperately in pain markets… where they need a softer, more empathetic approach. There are actually several Gary Halbert ads that are plain, straight-forward and empathetic. Just the facts stated in an emotional way.
@ Bart – Yeah.
The IM market. Can't live with them, can't live without them.
@ Tammi – Absolutely. And it's not just the local businesses… there are many, many, many online businesses who are not selling get-rich info-products, who need copy that sells without shouting.
Some really good points there Dan, I would like to find out a bit more about what this guy is doing and the kind of money that you can make in this field.
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