As of today, March 12, 2010 I'm cutting off my offer of giving the best comment a gift Gary Halbert said no copywriter should be without.

I liked these ideas so much that everybody who contributed before today's date is gonna get a prize.

If you contributed a comment to this post, here's what you need to do to claim your prize:

E-mail me your complete name and mailing address. (You can get my e-mail address from the contact page.)

As soon as you do that, I'll mail you your gift via 1st class mail. And I think you're really going to like it.

Thanks for contributing!

DD

P.S. If you contributed comments on this post and you're in my Kitchen Table Business coaching group… sorry but you won't get the prize. I already sent one to you in the mail a couple weeks ago. But don't ruin the surprise for the non-coaching people and tell them what it is!

Great thinking, Jerry!

DD

I would first arrange a JV relationship with SAFE where they pay me handsome commissions on a per-lead basis for sending them highly qualified leads.

Then I would setup a security inspection company. I would go through the Robb Report or other similar publications and look for companies that sell to owners of multi-million dollar homes. And I would go to these companies to arrange JVs, where these companies endorse me to their wealthy homeowner clients, in exchange for a percentage of the inspection fees.

The endorsed mailings would work something like this: first the homeowners get a call from the endorser (who they have a prior relationship with) telling them to look out for a package. Then a package gets sent to the homeowner by courier. When they open the package, they see an endorsement letter and a portable DVD player.

The endorsement letter credentializes my company and tells the homeowner to immediately watch the video that is in the portable DVD player. The video is a compelling sales presentation that informs the homeowner about the security risks that most rich homeowners don't find out about until it's too late (when criminals strike and their family is in danger). Then the video persuades them to remedy the situation by immediately calling to speak to a home security officer.

When they call, they are connected to a sales rep who sells them on a security inspection. For the homeowners who don't respond to the endorsed mailing, they get a follow-up phone call a few days later that sells them on the security inspection. And when a homeowner requests a security inspection, I get paid twice – once for the security inspection (which I charge a hefty fee for, and split with the endorsing company), and again when I sell the leads for a princely sum to SAFE. Come to think of it, I could even offer the endorsing company 100% of the profits (after mailing costs) from the security inspection, because the big money is in selling the leads to SAFE.

Ideas are a dime a dozen. Most of us have a lot more ideas than time to take action on them. You could post your 3 best"make yourself a millionaire" ideas on here, or just about anywhere for that matter, and it wouldn't make a bit of difference. no one would act on them. they'd still be all yours for the doing.

did you see the post on the blog post here about creating a better "ear tuning" system and how to market it better? he spoon fed the readership, and no one's doing it. Dan isn't either. know why? because we all have our own ideas that take up all our time.

and most of us have learned that taking action on our own passions/ideas/dreams is a whole lot more fun than limping along following/working on someone else's dream.

and as for Dan personally "stealing" your million dollar idea… well, he has more, and better ideas than most of us will ever have.

so go ahead and post your best stuff. chances are it'll still be all yours.

ideas are common, the balls to act on those ideas is scarce.

rant over.

– Yost

"Former Bodyguard To The Rich & Famous" or something like that would be cool.

DD