Marketing Gems From John Carlton's Action Seminar
Friday, 12:34 PM
Dear Friend,
Sometimes I need to let new ideas "percolate" a while inside my cranium.
It helps me put everything in the proper place… separating the wheat from the chaff, so to speak.
Now that I've had some percolating time… and after reviewing my notes… I thought you might like to discover a few of the things I picked up at John Carlton's Action Seminar.
These aren't presented in any particular order. I'm just getting them on paper (metaphorically speaking) as they pop into my demented noggin.
Here goes…
Clarity of Vision
Should you be doing this… or that? Your clarity of vision will dictate what you should be doing.
What? No clarity of vision? Well, then you're going to be running around in circles chasing your tail an awful lot.
Focus!
Don't multi-task. FOCUS on the task at hand. The reason you're multi-tasking and not focusing is that nasty "D" word… DISCIPLINE.
And you lack it.
Four Tips To Multiply Your Productivity
- Surgically remove "psychic vampires"
- Sweat! (Detox & exercise) If you're not sweating on a regular basis, you're toxic.
- Eliminate sugar and processed food.
- Use tools. (The bigger your computer monitor, the more you get done.)
- "Messianic" sense of purpose.
- "Noise" elimination.
- "Theater of the mind" (Read Psycho-Cybernetics for details)
Here's some more cool stuff from da man himself.
Nobody would deny that…
John Carlton is a MASTER wordsmith.
If you've read any of his copy or newsletters it's quite evident.
Not only has he mastered the written word, but every time he opens his mouth these incredibly interesting word choices fly out… usually leaving lesser mortals completely speechless.
Here's a "Carltonism" I intend to swipe for a future article or sales copy:
He said there is a "sewer of negativity" in many of the online marketing forums.
Isn't that great?
He could have said there was "a lot of negative people" or there is "much negativity"… but "sewer of negativity" is just so much more powerful and visceral, isn't it?
Now watch… next week we're gonna see "sewer of negativity" used in everybody's eZines, blogs and sales copy… without any nod or acknowledgment to John.
He's probably used to that by now.
Anyhoo… here's another gold nugget:
James Shramko, a young hotshot who has experienced incredibly fast growth in his Internet business said…
"If you want to get rich,
ask better questions and solve more problems."
He also shared his formula for selling lots of products:
- Find prospects…
- Find out what they're buying…
- Sell it to them.
What an elegantly simple formula, huh? And you can become a millionaire with it… quicker than you could imagine.
John Carlton also shared his secret on…
How To Write A Book In 20 Days!
It's a brilliant technique… and simple to do.
Sorry, but I'm keeping it to myself. It's just too powerful to leak out to the great unwashed masses. 
Actually, the truth is I really don't have time to explain it right now. Maybe some other time.
For your sake, I sincerely hope John releases the DVDs of the seminar. It's the only way you're going to discover a lot of these marketing gems.
And last but not least…
I'm working on a really exciting project soon with Bond Halbert. I think I'll let him fill you in.
Take it away, Bond. (Now is when you should click the play button below.)
[hdplay id=8 ]
Pretty exciting, huh?
I'm not sure how soon the Florida meetings will start… but I hope it's soon.
I've got some other excellent video tips from the seminar I promise I'll upload soon.
All the best,
Greetings Dan,
I'm a new subscriber to your blog and so far really digging it! Congrats for the "Halbert Seal Of Approval" and chosen to head up the heading up the marketing mastermind group in Orlando.
Too bad I live in NC. But I'm sure the locals will gain much by joining.
I guess the rest of us will have to settle for your blog post! Thanks for sharing!
Warmly,
Emette Massey
> John Carlton is a MASTER wordsmith
Absolutely Dan. A great example is the sales letter for his Simple Writing System. The mental imagery and movement in that ad is outstanding.
This is the URL …
http://www.simplewritingsystem.com
Alex
Hi Alex,
I agree. He always uses really "punchy" phrases. For example, from the website you mentioned:
"Elbowing your way into the jet-stream of a market is no secret anymore. "
That's just great stuff!
Dan
Thanks, Emette.
Bond and I have a pretty big vision for this Halbert Mastermind club. Don't be surprised if I start putting on meetings up in your area, too. I'd love to come to NC.
Dan
Heh. The "sewer of negativity" line leapt out at me too. And then there was "amongst marketing royalty".
I forgot about that one. I'm gonna rip that off, too.
Dan
I've always been a little envious of the guys who can grab those punchy lines out of thin air. It's just something about the way their minds work, I guess.
Another place you can find some great phrases is in the songs from the '30's and '40's. Like "The Best Is Yet to Come": "You think you've seen the sun but you ain't seen it shine." A good analogy for any improvement.
Congrats, Dan, on being Bond's chosen one. It shows me that Gary must have had a lot of respect for you as an apprentice, that the next generation of Halberts sees you as a master craftsman.
I've been thinking about this a lot since I wrote the post, Owen.
We won't know this for sure unless we ask John, but I think a lot of being a master wordsmith is mostly about input and practice. If you're constantly inputting (reading, listening and watching) high quality stuff from other wordsmiths… and practicing it in your daily writing and conversations… I think that's the key.
Hopefully I'll have a chance to ask John about it and we'll see what he says.
Thanks for the nice words about Gary and Bond.
Dan
Quote: "Another place you can find some great phrases is in the songs from the '30's and '40's. Like 'The Best Is Yet to Come': "You think you've seen the sun but you ain't seen it shine." A good analogy for any improvement."
Nice tip, Owen. Gonna have to go through my grand daddy's old record collection… now all I gotta do is find an old turn table to play them on. ;0)
Dan… cool that you got this endorsement from Bond Halbert… very nice and brings a lot of credibility to the table.
Thanks, Steve.
Good luck on finding a turntable. Mention "turntable" to anybody under 30 and they have no idea what you're talking about.
Hey Dan, you're always welcome to come up here to the great Northwest and use the back room of the winery for a meeting or two! Congrats on the Halbert Seal Of Approval. Highly deserving, I might add.
Thanks, Ralph. It was great finally getting to meet you in person at John's seminar.
BTW, I'm going to take you up on your invite and drink all your wine.
Dan
Florida mastermind – Tampa, Florida represetin!
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