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Mailbox Millions

9 April 2010 Posted by: Doberman Dan (9 comments)

Friday, 9:25 PM

Dear Friend,

Here's how to mine your mailbox for gold and find out what's working right now in direct mail.

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9 Comments »

  • Georg said:

    Holy Magalogs! As most always, you are right again Batman Dan !

    The real copy- success education, creativity and dough($), still seems to be found in the field of direct marketing mail, doesn't it?

    # 10 April 2010 at 3:59 am
  • Andy Iskandar said:

    Hey Dan,

    This is a great video. Just looking at the pile of direct mail pieces you have gets me excited.

    By any chance, do you know of any service that archives these mailings online where visitors can view? Coz I don't live in the U.S. and the direct mailing scene here (in Singapore) is not as vibrant as it is there.

    It is due to the fact that we have a lot of laws pertaining to mailing addresses which prevents marketers here to get really deep into list segmentation. We do not have a SRDS-like service.

    The most detailed list we can get here (managed by the national postal service) is a list of the households in Singapore segmented according to household income, occupation, size of household, size of dwelling, sex, etc… the normal stats stuff.

    I totally agree with you. I can absolutely appreciate how valuable it is to see a particular piece being mailed repeatedly… gets my swipe-file greed glands going. :D

    Andy

    # 10 April 2010 at 7:23 am
  • DaveC said:

    Funniest one yet Dan…

    # 10 April 2010 at 4:45 am
  • Byron said:

    Very interesting Dan;

    I'll try a few list and get on them to see what I'm missing.

    # 10 April 2010 at 10:22 am
  • Bryan A. said:

    Dan,
    Thanks for the valuable lesson.Am looking forward to the next installment.

    # 10 April 2010 at 1:16 pm
  • Marc said:

    Andy, This link:http://www.nmoa.org/catalog/whosmailingwhat.htm will take you to the NMOA's DM archive. It's not too expensive per year, and for someone overseas, could be a godsend if you lack access to the DM market stateside. I believe they purchased the whole shebang from the inimitable Denny Hatch, himself a great guy.

    Again, solid gold from Dobie Dan.

    Best,

    Marc
    SLC, Utah

    # 10 April 2010 at 6:35 pm
  • Andy Iskandar said:

    Thanks Marc!

    # 11 April 2010 at 5:02 pm
  • John P. said:

    Hey Dan,

    Thanks for another great video. I'm having trouble finding the NutraHealth (Nutri-Health?) website. Would you be so kind as to give us the web address? (Get back in the closet!…and find that link! lol jk)

    Thanks in advance.

    John

    # 1 August 2010 at 8:07 am
  • dobermandan (author) said:

    Hi John,
    http://www.nutri-health.com/

    # 1 August 2010 at 6:58 pm

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