Man, it's hard to believe we're almost already through the first month of 2012.

Tempus fugits. (That's my theater reference for the day. We'll see if anybody gets it.)

Anyhoo…

Since this is the year the world is scheduled to end (at least that's what a few conspiracy theorists are telling me), I thought I'd exit this planet giving away one of my most valuable pearls of wisdom ever.

It's a secret that's helped me put a lot of fiat currency (i.e. greenbacks) into my Federal Reserve holding vessel (i.e. my bank account).

Use this one secret alone, and you're going to wish you did this decades ago.

In fact, this secret works so well, I should be locked up and gagged by my fellow marketing pals for giving away this gold for nothin'.

Instead I should crank out a 257-page, Dr. Seuss-style PDF along with a few fill-in-the-blanks swipe files and sell it as a BSO (Bright Shiny Object) for a cool thousand smackeroos.

But I'm not going to do that to you. I think that sucks. Instead, I'm just going to pull back my sunny Florida curtains and reveal it all to you right now:

My #1 secret for getting more subscribers to opt into my email list is to…

Give away a free
high-quality bonus gift!

Now before you start emailing me and screaming that I'm a hypocrite, let me be CLEAR. As I've advised in the past, this nonsense about "moving the free line" is just crap. This tomfoolery is put out by the "gurus" to give us the idea that they're giving us golden nuggets of information (when in reality they're merely telling us what-to-do, not-how-to-do-it clap trap disguised as a clever sales pitch).

What I instead suggest doing is giving away a free gift as a bonus in order to ethically bribe your visitors to gleefully hand over their email address.

Because giving away a gift as a bonus is so important (and so worth it), I invest almost as much time and energy on my giveaways as I do on my paid offerings. (Because giving away a lame bonus is well, just lame. Plus, it conditions our new prospects to expect lame stuff in the future.)

But by offering a high-quality gift as a bonus, our prospects are blown away because no one else puts much time and effort into a giveaway.

Here's my secret for turning a free bonus gift
into the most amazing online salesman…

Let's face it. It's getting harder and harder to convince our visitors to hand over their email addresses these days. And I don't blame them.

Their inbox is littered with spam or blatant, worthless pitches. (Studies show close to 8 out of every 10 emails are perceived as spam. Yikes!)

Even worse, more and more people are concerned about their privacy (and who can blame 'em) as the alphabet agencies continue to monitor us like lab rats.

With all that said, everyone has a level of greed in them. Whether it's financial greed or ego greed… people who visit our websites are looking for that quick fix. They're willing to enter our sales funnel if we offer a painless solution to their perceived problem.

Knowing this, I offer a valuable bonus gift that shows up on every single blog post on my site. Check it out:

It's true. No matter what blog page you're on, there's an offer for my free bonus gift as a trade for your optin email address. And it works REALLY well…

But there's a nasty problem we marketers face daily… getting our new subscribers to confirm their subscription.

I looked this problem straight in the eye and overcame it:

How to get higher-than-average
double-optin rates…

If you use an email service provider to put your email marketing on autopilot, you know it's tougher than ever to get your new subscribers to confirm their subscription.

There are many reasons for this including distractions (e.g. a text from a friend), confusion (i.e. not clear on how to confirm a subscription) and other oddball stuff.

For example, while I LOVE AWeber as my email service provider, they have a well-kept secret skeleton in their closet that just baffles me… each confirmation email takes at least 30 seconds to get delivered.

In order to nullify these issues, I use a cleverly-crafted thank-you page template that's displayed just after a visitor of mine subscribes:

This thank-you page kicks major booty because my double-optin rates are some of the highest in the industry. It's true… more than 8 out of every 10 of my new subscribers "jump through this hoop" to get my bonus gift (and confirm their subscription request).

This is a far cry from the double-optin rate of 5 to 35% (the industry standard).

I saved the best news for last…

Starting today (right now in fact), you can private label my bonus gift and offer it as YOUR bribe to get a whole slew of new subscribers.

And the best part is it won't cost you a single penny.

Why on God's green earth would I gleefully give away my pearls of wisdom and all the work I put into creating this course?

It's simple, because I get my Doberman Dan brand name reaching a bigger audience (and you get a top-notch, valuable gift to give away to get more opt-ins).

We both win!

And I've saved the best news for last…

What if your website visitors don't give a hoot about my bonus? Check this out…

Markus Allen has convinced other info product publishers to hand over their "how to" and online reference manuals so we can use them as valuable giveaway bonus gifts. (Again, they're willing to do it to get free exposure).

All of these bonus giveaways are available for you to borrow – 100% FREE…

… Click here to grab a bonus that matches the theme of your website…

All the best,

Monday, 6:21 PM

Dear Friend,

I’ve got some good news for you…

…or possibly some bad news.

It all depends, I guess.

1.  I can predict, almost to the penny, how much money you’re going to make in 2012…

2.  I can predict how much personal happiness, fulfillment and sense of accomplishment you’ll experience in 2012… and…

3.  I can predict how many new, exciting and successful projects you’ll start in 2012…

Wanna know the answer?

You SURE you wanna know?

Okey dokey…

My #1 prediction for you in ALL of the above 3 categories for 2012… is…

(Drum roll, please…)

The Same Or LESS
Than In 2011!

Like I said, depending on how your 2011 was, that could be good news or bad news.

Do you know how Albert Einstein defined insanity?

“Doing the same thing over and over again
and expecting different results.”

If you want different results than you had in 2011, you have to do different things.

Or… you’ll have to do MORE of the things that worked and STOP doing the things that DIDN’T work.

Either way, I’m 99.99% sure doing the same things you did in 2011 is gonna bring you the same results you got in 2011.

Actually, probably worse.

You see, having studied the monetary system since 1997… and knowing the inevitable results of a fraudulent fiat fractional reserve monetary system… I’m pretty sure even if you do the EXACT same things that were successful for you in 2011, your results are going to be DRAMATICALLY worse in 2012.

This isn’t 2005 anymore when any moron with a website and a Paypal account could make pretty decent coin online. (And many morons did.)

Many things in the marketplace have changed… and they’re now changing faster than ever.

Lots of marketers and entrepreneurs are NOT going to be happy with how those changes are going to affect their incomes.

But a few marketers and entrepreneurs are going to prosper… in spite of whatever scary stuff happens in the economy.

And I want to see YOU in the small, elite group that prospers.

So, with your permission, I’m going to send you something to make sure you’re in this elite group of entrepreneurs.

It’s the secret of Gary Halbert’s…

Multi-Million Dollar Potato Box!

One day upon returning to Halbert’s apartment after a disastrous trip on his boat that left us drifting helplessly towards Cuba, Gary pointed out a very plain wooden potato box he kept in the corner of his apartment.

He looked me in the eye and whispered slowly and deliberately…

"This potato box contains secrets that, if done exactly as I instruct, can bring you…"

"As much money as your greedy little heart desires!"

As far as making lots of money, it was one of the most important lessons I ever discovered from the late, great Gary Halbert.

And THAT is what I want to send you.

Subscribers to my newsletter paid $49.97 for this information, but I feel it’s so important for your economic survival in these changing times, you’re going to get it at…

A 90% Discount!

Here’s what you’re going to get:

It’s the December 2011 issue of The Doberman Dan Letter where I reveal the secrets of Gary Halbert's multi-million dollar potato box  and show you the 5 hottest, most responsive and most profitable (by FAR) "goldmine" markets. These are the top-level secrets of the marketing masters that can make you as much dinero as you can possibly imagine for yourself.

With this Gary Halbert secret, revealed ONLY to me and three other lucky protégés, I’m handing you six PROVEN winning multi-million dollar business ideas on a silver platter… complete with all the copy “swipe files” you'll need to get things going.

The strategies I'm sharing in the December issue of The Doberman Dan Letter can support you in style for the rest of your life, like they’ve done for me these past 17 years.

And if you so desire, they can fill your coffers with enough filthy lucre to support your next two GENERATIONS in style, too.

I printed a few extra copies and have one set aside just for YOU.

On one little condition:

All I ask is that you cover a portion of the costs I’m going to incur in getting this package out to you.

What costs?:

* $2.08 in postage ($5.70 for international postage)

* $4.11 in fulfillment expenses
(That covers printing costs, envelope, paying somebody to process, pick, pack and mail your order… AND… a cool, surprise, unexpected “wow-factor” mystery bonus you’re going to get — a million-dollar money-making lesson in and of itself.)

Getting this package out to you sets me back a total of  $6.19… but all I ask is you help cover a portion of that… only $4.97. ($7.97 outside North America.)

Mere pocket change to get what could quickly be worth to you $25,000… $50,000… $100,000… or even…

A Cool Million…
Or More!

Allow me to digress for a second with an IMPORTANT marketing lesson:

By asking your prospects to cover a small shipping & processing fee, you get a MUCH higher quality and responsive prospect… AND…

…you drive away the good-for-nothin’, freeloading, socialistic, looting, lazy, do-nothing moocher scumbags.

And come on… $4.97 is less than what you spend on a cup of Starbucks coffee… money you just piss away (literally!) with no return on investment… other than a temporary caffeine buzz.

I’m offering you an opportunity to get a LITERAL million-dollar money-making lesson I discovered directly from the legend himself, Gary Halbert… for mere pocket change.

AND… you’re investing 90% less than what my subscribers paid to get this issue last month.

If you truly want to be financially free, doesn’t it make sense to invest a little pocket change for something that could support you in style the rest of your life?

Let Me Ask You A Couple
Very Important Questions:

Have you always felt like you’re different than most people?

That somehow, some way you’re destined for SOME kind of greatness?

Have you recognized you’re not like the rest of the “walking dead” you’re surrounded by?

…The sad, washed up, pathetic human beings living lives of quiet desperation, without one single drop of entrepreneurial blood coursing through their veins… stuck in menial jobs they despise, barely making enough money to get by…

…with absolutely ZERO ambition, no goals, no dreams and no intestinal fortitude to “man up” and provide a better life for their family.

If you’ve somehow always known in your heart of hearts it’s not your destiny to suffer the same sad, soul-depleting fate as the rest of these poor schmucks you’re surrounded by… then…

This Offer Is A Complete
No-Brainer For You!

And NO… this isn’t some kind of crafty scam to get your credit card information and trick you into some kind of forced continuity program.

Hell NO!

No tricks, no hidden forced continuity, no upsells, no “surprise” charges to your credit card 30 days down the road… none of that crap.

I’m offering to send you some of the most important secrets I’ve used to make millions and live financially free… and all I’m asking is you simply cover a portion of my hard costs.

Of course, after you sample the December 2011 issue of The Doberman Dan Letter I HOPE you’ll join my little “Marketing Camelot” and become a subscriber… but it’s totally fine if you choose not to.

I’m just really passionate about getting my most effective money-making secrets into your hands as quickly as possible… no strings attached.

My offer is simple:

Invest a mere $4.97 to cover part of my costs and I’ll send you what I promised, the December 2011 issue of The Doberman Dan Letter.

Our deal is done, transaction complete… no “trick you into forced continuity” B.S. so frequently perpetrated by so many unscrupulous marketers.

You have my word on that.

And NO, I will NOT send you this information in any kind of digital format… for a couple reasons:

1. The “mystery bonus” you’re going to get is IMPOSSIBLE to send digitally. (You’ll understand as soon as you rip open the envelope and discover the surprise.)

2. Nearly 20 years direct marketing experience, AND the wisdom and experience gained from working/mentoring with some of the best direct marketers in the world, has unequivocally proven that information sent in hard copy is:

a. Valued and appreciated INFINITELY more than the same information delivered via digital format…

b. Has a 90%+ chance of actually getting opened and read… as opposed to getting yet another PDF that just takes up space on your hard drive.

c. Proven in numerous double-blind studies is easier and faster to read than the same information presented on a computer monitor…

d. Comprehension and retention is much higher when read in hard copy as opposed to a computer monitor, tablet or smart phone…

e. MRI brain scans have shown that our brains process paper-based and digital marketing in different ways. Interestingly, the MRI’s showed paper ads caused more emotional processing.

According to the study, physical media left a “deeper footprint” in the brain and increased what is called “sensory processing.”

Printed material generated more activity within the area of the brain associated with the integration of visual and spatial information (the left and right parietal).

This confirms that physical material is more “real” to the brain. It is also better connected to memory because it engages the brain’s spatial memory networks.

The study also demonstrated that the tangible materials involved more “emotional processing” in the subjects, highly important for accurate recall.

The study also proved more processing is taking place in the right retrosplenial cortex when physical material is presented. This part of the brain is involved in the processing of emotionally powerful stimuli and memory. So basically, hard copy materials generate more emotionally vivid memories.

The MRI’s also showed that hard copy materials generate increased activity in the cerebellum, which is associated with spatial and emotional processing (as well as motor activity.) That’s even further evidence of the enhanced emotional processing.

[From Millward Brown Case Study - Using Neuroscience to Understand the Role of Direct Mail.]

Because of “inbox overload” and the never-ending flow of new information FLOODING the Internet every second of the day, it is now IMPOSSIBLE to elicit that kind of positive cerebral response online or via e-mail.

f. Because of a, b, c , d & e above, there is a SIGNIFICANTLY higher chance you will comprehend the information much better in hard copy, it will make more of an emotional impact so you will remember it better, and most importantly, because of the emotional reaction going on in your brain, you will TAKE ACTION… which, by the way, is the most important key to your success.

Ya dig?

That’s why it’s CRUCIAL I send this to you in hard copy via the good old U.S. Postal Service. It’s for your OWN good, not mine.

I’ve kept these highly effective money-making
strategies off this blog for a very personal reason…

As you’re probably aware, I’ve been writing this free blog for several years… but I no longer disclose my most effective hard-core money-making secrets here.

See, I don’t want my most effective secrets indexed by Google for all those mooching do-nothing freeloaders we talked about earlier to see. I only want to reveal my highest of high level secrets to like-minded doers who “get it”, understand their value and, most importantly, will take action.

So now, all my very best and most effective secrets are reserved exclusively for subscribers to my new hard copy newsletter, The Doberman Dan Letter.

Each issue is like having money-making opportunities practically knock on your door. All you have to do is answer.

As you’ll soon see for yourself, The Doberman Dan Letter is very personal and from my heart. It’s me talking one-on-one with you as your mentor, sincerely interested in your success and happiness.

Every issue is like we’re sitting around at the end of the day on my deck by the pool, watching the sunset, enjoying a beer or two…

…with Donner the Doberman chasing squirrels and Chiqui Rikki the Shih Tzu jumping up into your lap…

…just hanging out enjoying life while I share my most profitable (and hard-earned) money-making and success lessons with you.

Each monthly issue (ESPECIALLY the December 2011 issue you’re soon going to get) is jam packed with hands-on, practical and immediately actionable ways for you to make big money from all the new trends developing all around us.

No matter what business you’re in… online, brick & mortar, service business, professional practice, catalog/direct mailer, copywriter, consultant, sales professional… heck, ANY kind of business… you’ll discover…

A LEGION Of Money-Making Ideas
To Quickly Boost Your Income!

Or… if you don’t yet have a business but sincerely desire to make a lot of money, while creating a lifestyle most people can only DREAM about, the December 2011 issue will put you on the “fast track.” You’ll quickly blow by all the poor marketers and entrepreneurs who will struggle for DECADES without these secrets.

Sorry, this special $4.95 trial offer has expired.

But you can still qualify for some of my best money-making secrets…

Click here to discover the $691.00 in money-making gifts you can get RUSH-shipped to you immediately…

I’m looking forward to hearing your success story very soon!

All the best,

Dear Friend,

Thanks to a conversation with a new acquaintance, I've recently experienced a major paradigm shift.

It jarred me from a growing apathy with the force of a category 5 hurricane.

The other day, a recent conversation with one of Gary Halbert's friends and confidants took a completely unexpected turn from the subject of marketing… and it had the effect of hitting me upside the noggin with a big honkin' 2×4.

I've been holed up in my office with a yellow pad and pen in intense introspection ever since.

To make a long story short, (which I'm admittedly not very good at) in 2012 I'm completely reevaluating my goals and plans.

I'm dumping a LOT of stuff off my plate, including a relatively hassle-free business bringing in a quite sizable monthly chunk of change with a time investment of only 4 to 5 hours a week. (I've decided to actually just GIVE this business to a trustworthy person and only take a very small and reasonable percentage of sales.)

Why am I doing this?

Well, like I said, a 60-minute conversation with a very unique man caused a major paradigm shift in my jaded mind.

With only 3 carefully uttered sentences he was able to break through DECADES of crusty built-up cynicism and reactivate a part of me I thought was gone forever. (It was both exciting AND a little scary.)

Anyhoo… one of the changes I'm making in 2012, prompted by this recent introspection, is putting the blinders on and focusing on a project I'm INTENSELY passionate about.

Somewhat related to that, I'm also considering the possibility of working with one or two meticulously-selected clients in a partnership/retainer-type arrangement… with my compensation based on results.

In fact, here's the e-mail I sent recently announcing this possibility:

Quite often I'm contacted by people who want me to…

… help them get a flood of new customers…

… improve their lead flow and conversions…

… write killer order-pulling sales copy…

… exploit all the various media they're neglecting
(and missing out on a fortune)…

… and reveal the undiscovered wealth they've
been overlooking in their business.

95% of the time my answer is…

"Thanks… but no thanks."

See, most client work doesn't make economic sense
for me any more. I have a lot more fun and make way
more money with way less hassles with my own projects.

But… every few years I get a soft spot in my heart and
consider taking on one or two clients… IF they're cool people
I enjoy hanging out with… AND meet my rather stringent
qualifications.

Because I've become quite protective of my time, I have a
secret page I require all potential clients to read before I
invest even one minute speaking with them about their
project or business.

If you're a "player"…a REAL entrepreneur with a successful
business (not a time vampire "tire kicker") and you're
interested in having me work with you to quickly and
dramatically bump up your sales and profits,
here's that secret page.

Who knows. We just may wind up having a lot of fun together
while we're doubling, tripling or quadrupling your business
this year.

Click here to see if you qualify…

All the best,
Dan

P.S. There are already three PWM's (players with money)
in my qualification queue for 2012… so if you want to be
added to the list there's no time to dilly dally.

I received quite a few requests from people wanting to be considered. Quite frankly, only three fit the requirements. (I had already been communicating with one since about July.)

The rest? I referred them to copywriters in my Marketing Camelot I felt were the right match for the client.

A week or so later something interesting happened.

One of the clients I'd passed on asked my opinion about some copywriter he found online.  I'd never heard of this copywriter (strange in and of itself) but he was making an outrageous promise on his website very similar to the sarcastic title of this post.

It's time for a dose of Doberman Dan "slap you upside the head" reality…

Many copywriters and consultants have figured out the biggest key to success in getting clients isn't competence and track record…

It's Self Aggrandizement!

Gary Halbert was a master at this. Hell, he even taught it at his seminars as the key to freelancing success.

Yes, many A-list copywriters (the REAL heavy hitters writing for the biggest direct mailers in the world) have a higher batting average than the "lesser mortal" copywriters.

(BTW, there are probably less than 19 REAL A-list copywriters in the entire world. Many CLAIMING to be A-listers on their websites definitely are NOT. They're doing what the self help people call "telling the truth in advance"… which is also known as LYING.)

Anyhoo… in spite of all the rumors, amazing success stories and legends passed around about the A-list copywriters…

Not a Single One Bats 1,000%!

We could combine the brains of Clayton Makepeace, Gary Bencivenga, Jim Rutz, Arthur Johnson, Parris Lampropoulos, David Deutsch, Carline Anglade Cole…

…we could even resurrect John Caples, Robert Collier, Gary Halbert, Eugene Schwartz and David Ogilvy…

…and have them write the best piece of sales copy in the history of the world… and…

It Would STILL Be Impossible
To Guarantee Success!

Look, any copywriter offering a guarantee that his package will be a success is either a liar or delusional.

You see, the copy is only a small part in the success equation. (The MOST important part is the person READING the copy… but we've talked about that before.)

The bottom line is…

NOTHING In This Life Is Guaranteed!

You can have a financial package mailing to MILLIONS of people month after month for YEARS, completely kicking booty. And on your next drop of 5 million pieces, watch what happens to your response when the Euro or the dollar tanks… or we start another never-ending war against an undefined enemy.

Your "guaranteed" copy just lost you MILLIONS of dollars… and you're probably out of business overnight. (I just talked with a guy yesterday who had that happen. It can make you think about finding a bridge to jump off.)

Yes, you can hire copywriters with successful track records and experience that are better "bets" than other less experienced people. (That's why you pay the big bucks to hire them.)

But There Are STILL No Guarantees!

Even the big boys strike out. (Quite frequently, actually.)

Your lesson for the day:

Anybody offering you a guarantee like the title of this post is either oblivious to reality… or is attempting to appeal to your greed in order to extract money from you.

Every true entrepreneur knows this universal truth:

There Are NO Guarantees!

All the best,

Dear Friend,

After Gary Halbert shared my house in Costa Rica for several months, he applied his famous powers of persuasion and got me to do something I said I NEVER wanted to do… move back to the U.S.

Gary Halbert could sell very well in his sales letters, but it was nothing compared to how he could sell in person.

So only a few weeks later I found myself in Miami on Halbert's famous boat, marveling at his powers of persuasion… an ability that got me me to leave a literal paradise… and a lifestyle most men could not imagine in their wildest dreams. (And a life which I can no longer talk about now that I'm married to a very jealous Colombiana.)

Anyhoo, there I was on Halbert's boat thinking about what a great story this would one day make… when all of a sudden the boat's engine coughed, sputtered, belched out black smoke… and in one final grunt, gave up the ghost.

There we were slowly drifting towards Bimini… or maybe Cuba for all I knew.

I guess Halbert had never been a Boy Scout because the words "be prepared" were apparently lost on him. Not only did he not have any water on board, he had long neglected to repair the broken radio that we COULD have used to call for help.

We didn't talk much about marketing, copywriting or making money while we were helplessly adrift in the vast ocean. We mostly talked about relationships, ex-wives, ex-girlfriends, how most people are complete slaves and don't even know it, how we could solve all the world's problems if only given the chance… and how long we might possibly survive without water if we weren't rescued soon.

Luckily, some good Samaritan noticed us and towed us to a place we could dock the poor lifeless boat.

Gary called his boat mechanic, gave him the location and started warming up his writing hand to start writing really big checks. (I swear that boat mechanic made 6-figures a year just from the repairs of Halbert's big boat and his two little "saucer" boats.)

When all this happened I had been hanging with Halbert about 7 months or so. I'd learned a lot by observing him but he still hadn't revealed ALL his money-making/marketing/copywriting secrets to me.

After enduring an entire day stranded on his boat with no radio and no water, I guess he figured I had paid my dues enough to deserve a Halbert secret or two.

After re-hydrating and resting our tired and sun-burned bodies, Gary pointed out a very plain wooden potato box he kept in the corner of his apartment.

I'd never paid it much attention. It was a potato box… I assumed it contained potatoes. (I should have known better. Halbert NEVER cooked.)

He told me to bring the potato box to the center of the room.

I complied.

Then he looked me in the eye and reverently whispered…

"This potato box contains secrets that, if done exactly as I instruct, can bring you…"

"As much money as your greedy little heart desires!"

He proceeded to show me the contents of his magic potato box and the exact step-by-step Halbert secrets to making millions with it.

As far as making lots of money, it was one of the most important secrets I ever discovered from the late, great Gary Halbert.

And THAT is exactly what I'm revealing to the knights and knightettes of my Marketing Camelot in just another 11 days.

I'm revealing the secrets of Gary Halbert's multi-million dollar potato box and showing you the 5 hottest, most responsive and most profitable (by FAR) "goldmine" markets you can sell to.

With this Halbert secret, NEVER-before revealed in his newsletter or from the stage, you'll get multi-million dollar business ideas handed to you on a silver platter… complete with all the copy you'll need to make it happen.

To my knowledge, the ONLY proteges Gary shared his multi-million dollar potato box secrets with were Scott Haines, Caleb O'Dowd, Sam Markowitz and me. And I think I'm the only guy who has ever revealed this secret… one of the most profitable things I discovered from Halbert.

The things I'm sharing in the December issue of The Doberman Dan Letter could support you in style for the rest of your life… and if you so desire, fill your coffers with enough filthy lucre to support your next two generations in style, too.

Seriously.

Subscribe before midnight Black Friday, November 25th and in addition to the $691.00 worth of bonuses you normally get with your new subscription, you also get an ADDITIONAL 11 bonuses worth $549.67!

That's A Total Of $1,240.67 In Bonuses!

But you need to subscribe now. All these extra bonuses expire midnight Friday, November 25th.

Click here now to discover the secrets of Gary Halbert's multi-million dollar potato box… and how you can turn those secrets into a personal FORTUNE.

All the best,

P.S. I don't want to let the cat out of the bag too soon… but after December, new subscribers to The Doberman Dan Letter will have to pay significantly more to get all the same benefits current subscribers are now getting.

Join me now and you'll be grandfathered in at the current price FOREVER… even when new subscribers in 2012 have to pay almost DOUBLE for the same benefits and services.

Dear Friend,

You COULD be making a lot more money, ya know.

In fact, with just a few simple little tweaks you could experience EXPONENTIAL increases in your income… pretty darn fast, too.

How?

Simple.

Just double your lifetime customer value.

You see, doubling lifetime customer value (LCV) doesn't just double your profits… it causes…

EXPONENTIAL increases in your net!

Getting a new customer is the most expensive and least profitable marketing you do. Many businesses actually LOSE money to get a new customer. So if that customer doesn't stick around very long and buy more products, you wind up making little to no money.

Not exactly the formula for a profitable business, right?

But what if you're able to keep that customer sticking around a lot longer, making more and bigger purchases? That means a LOT more cashola in your pocket.

And lucky for you, I've discovered a few simple and inexpensive things you can start doing right away that can double (or maybe even triple) your LCV.

Let's start with the most important yet overlooked thing that can increase LCV. I'm talking about…

Sincere appreciation!

I'm amazed at how few business owners express their appreciation for their customers. Maybe you didn't realize it but your customer is the reason you're in business. Without him or her you very well may be living in a van down by the river!

Wanna know one of the best ways to show your appreciation? By sending the humble little…

Stick letter!

It’s amazing how well these letters work.

Why?

Actually a few reasons:

1. The stick letter is actually a sales letter. It sells your customer (again) on why they made the purchase in the first place. And THAT helps reduce buyer’s remorse, one of the biggest causes of refunds.

2. It lets the customer know you really care about them and appreciate their business.

3. It offers a special preferred customer deal on a related product ONLY available for a very limited-time. (You'd be shocked at how much money you're letting slip through your fingers by not doing this.)

I'm surprised at how many business owners take their customers for granted and never properly thank them. When you let your customers know you appreciate them… and you do it from the heart… it makes a BIG impact. It also adds one more “touch” they get from you… and the more touches they get from you, the higher your lifetime customer value. (Especially in the “honeymoon” phase… the first 90 days of them becoming a customer.)

Here's how important I think it is to send a stick letter.

I was in such a hurry to travel to Colombia last month I forgot to leave my special stick letter paper and envelopes with my gal Friday who helps with fulfillment for The Doberman Dan Letter.

You see, I absolutely INSIST a specially formatted stick letter goes out to each and every new subscriber to The Doberman Dan Letter. And I insist that it go out the very day we receive the order… or if the order comes in after 5:00 PM then it goes out the very first thing the next morning.

I'm not doing this just to be a nice guy. These stick letters (when done using my special techniques) really make a BIG difference in customer retention and LCV.

Several new subscriptions came in while I was down in South America and my gal Friday didn't have the materials to send out the special stick letters.

What did I do?

Rather than waiting to send the stick letters until I got home (that would have been a costly mistake), I went to Office Depot in Colombia (yeah, they even have those down there) bought a printer, bought my specialty stick letter paper and envelopes… and invested almost $100 EACH to send the stick letters to the U.S. and Canada via UPS international overnight.

Yup, you heard that right. Just to send a simple one-page stick letter…

I spent DOUBLE what the customer paid
for their subscription!

THAT is how important the stick letter is. (And NO, as you'll soon see if you're a "Marketing Camelot" member, you can't get the same results with e-mail.)

Here’s why I think my stick letter is so effective:

Almost NOBODY does anything like this. It hits the customer completely off guard. Sure, they expect you to send the product they ordered… but they sure as hell don’t expect a personal letter from the owner, telling them how much he appreciates their business.

Of course I'm simplifying things a little for the sake of brevity but the stick letter is just one part of my entire LCV-increasing strategy. But it's a really important one.

When all my stick secrets (ESPECIALLY during the "honeymoon phase") are humming along like a finely tuned machine, LCV quickly doubles… and…

Your Profits Go Through The Roof!

I've seen businesses experience a 1,300% increase in sales… in only 5 months when all this stuff was implemented according to my instructions.

And it just so happens that in the October and November issues of The Doberman Dan Letter I'm revealing many of the secrets that caused that kind of exponential growth in one of my businesses. In addition, the November issue includes numerous examples of the kind of LCV-doubling stick secrets (and a couple stick letter "swipes") I've been talking about.

Look, you're investing a LOT of time and money to get new customers… so doesn't it make sense to invest a tiny bit more to maximize LCV and KEEP those customers as long as possible?

It can make the difference of just having an "OK" business that just pays the bills… to having…

An insanely profitable "money machine" that brings in
the cashola faster than you can possibly spend it!

THAT is when business is fun.

So let me help you make more cashola and have more fun doing it, too.

All the best,

Dear Friend,

I got an e-mail a couple days ago that warmed my heart.

Direct response copywriter, Colin Chung was a member of my Kitchen Table Business (KTB) coaching program I ran a couple years ago.

Back then he had a really good grasp of direct response and how to write compelling copy (he has gotten a LOT better since then, too)… so he excelled in my KTB program.

Since then he has gone on to focus on his freelance copywriting career and has earned the privilege of working with some pretty "big dogs" in our interesting little world of direct response/online marketing.

It's always encouraging to me when I kick my baby birds out of the nest and get to watch them soar to new heights.

Imagine my delight when I heard Colin and his growing family was…

"Movin' on up… to the east side…
to a DEEluxe apartment in the sky."

(Actually, it's not an apartment. It's a really nice house in what looks to be a pretty swanky neighborhood. But for some reason the theme from The Jeffersons has been rolling around in my noggin lately.)

Anyhoo, here's part of the e-mail Colin sent me the other day:

"I want to take a moment to give you a heartfelt thanks. Without our work together and the opportunities you have provided, I would not be at my new house."

Thanks, Colin. I really appreciate that. Getting e-mails and letters like yours is why I keep doing what I'm doing here on DobermanDan.com and in my Marketing Camelot.

But I have to set the record straight.

I appreciate that Colin gives me credit for contributing to his financial success… but in all honesty, I had very little to do with it.

The only thing I really did for Colin was…

I simply pointed the way.

That's all.

Colin had to do the hard part… put one foot in front of the other and walk the path I pointed.

And walk it consistently, day after day… even when he didn't want to and there were a million emergencies, distraction and "opportunities" that could have side-tracked him. (They side-tracked MANY others.)

But Colin kept his blinders on and kept putting one foot in front of the other… even when it seemed like he wasn't any further ahead at all on that path.

Truth be told, he may have even wondered if I'd lied to him and set him on the wrong path… especially when he was down the road a bit and faced with obstacle after obstacle.

But no matter what obstacle, barrier, pothole, sinkhole or even giant frickin' mountain he encountered on his path, he went around it, through it or blew the damn thing up with dynamite so he could continue putting one foot in front of the other.

Colin still hasn't arrived at his final destination (actually he NEVER will) but the stopping points he has been enjoying along the way are pretty damn nice. Better than he ever imagined actually.

And I bet if you ask him, he would tell you it has been worth all the challenges and sacrifices.

And that warms my heart.

Ya know, over the past 5 years, I've pointed the exact same path to THOUSANDS of others. A few are still on it, putting one foot in front of the other, day after day facing lots of challenges yet enjoying some very cool stopping points.

Unfortunately, the reality of human nature is, the majority never even took the first step. They saw the rewards and SAID they wanted them… but they weren't willing to pay the price to even make step one of the journey.

Then there were others who DID start walking the path I showed them. Sadly, most ran crying back home after encountering the tiniest little pebble along the path.

Sad really.

But I never give up hope. I just keep pointing the way and hoping some day they'll be ready to start down the path and STAY on it.

If you asked Colin, he would tell you it's been a lonely journey. Of the thousands who were shown the way, only a handful accepted the challenge.

And of those, only a very small percentage remain.

That's why Colin walks alone.

And that's why his rewards and stopping points are all that much sweeter. He has them all to himself.

But it doesn't HAVE to be that way. There's plenty of room on the path for you.

There are even people like me (and now Colin Chung) who will not only point the way, but we'll also give you all the secrets for getting over, under, around or through many of the obstacles you'll encounter along the way.

The only thing you have to do is start putting one foot in front of the other… day after day.

A word of warning:

Sooner or later, you're going to get discouraged and you'll want to quit.

Don't worry… that's normal.

Just do me a favor. Stop for a minute, squint your eyes really hard and cup your ears.

You'll see and hear me and Colin down the road cheering you on.

You see, we sincerely want you with us. All you have to do is start putting one foot in front of the other again. As simple as it sounds, THAT is the big secret to enjoying all the wonderful destinations along your path.

The choice is yours. The path lies in front of you. Will you take the first step?

I'll be honest… it won't be easy.

But I promise you… it will be worth it.

All the best,

Dear Friend,

If you want a guaranteed audience all you need to do is start talking about how to get free traffic and low cost clicks.

That will draw thousands of rookies to you like flies to… well, you know what.

That's what all the rookie online marketers think they want. But that's how stupid marketers measure success… by how much free traffic and low cost clicks they're getting.

Dumb, dumb, dumb.

The experienced marketers know better.

I don't give a flying fart how much free traffic you're getting. It doesn't impress me one bit.

I don't care if you're getting thousands or even MILLIONS of people a day to your website from organic search on useless non-buying keywords… and you have a gazillion people on your freebie eZine list.

I hate to burst your bubble but that doesn't mean you're a successful marketer.

The only thing that matters is…

Your Conversions!

And when I say "conversions" I'm talking about converting your traffic into buyers.

Any idiot with a website can spend months doing grunt work to get free traffic and bribe people with freebies to opt-in to their list. (And many idiots do, BTW.)

The smart marketers know none of that stuff really matters. What really matters is converting your traffic into buyers.

See, in spite of what you've been told, you don't really have a traffic problem.

You have a CONVERSION problem.

If you're converting well you'll NEVER have a traffic problem… because with good conversions you can…

BUY as much traffic as you want!

Hell, other people will even buy traffic for you.

Don't get me wrong. I'm not saying don't work on your SEO. If that traffic is converting into buyers for you… go for it.

What I'm saying is… doing all kinds of grunt work to get a bunch of free traffic is NOT a measure of success.

How much free traffic you're getting doesn't mean squat. The only important metric is how much of your traffic is converting into buyers.

Don't waste months of your life like I initially did after coming online in 1996, doing grunt work to get free traffic that only generated a bunch of freebie-seeking cheap bastards.

No matter how much free traffic you're getting, if they ain't converting into buyers, it's time to reevaluate your traffic generation strategies.

All the best,

P.S. I've always been really successful converting traffic from Google Adwords… until earlier this year when I got my account suspended… without explanation.

After giving them almost a million bucks, that was kinda a kick in the teeth.

But have no fear…

I recently revealed how to get your Google Adwords account back for less than $50… WITHOUT being forced to jump through any hoops or kiss any butts.

And the REALLY exciting part:

It appears you don't have to make any changes to your website copy.

Hell, you can even drive Adwords traffic directly to a video sales letter… something that is supposed to be a major no-no.

After getting his Adwords account cancelled, one of my newsletter subscribers followed this plan and for the past 10 months has been buying 5-figures a month of Adwords traffic and sending it to video sales letters… without a hitch.

I revealed all the details a couple days ago to the knights and knightettes at my monthly Marketing Camelot round table meeting.

Being an entrepreneur is all about finding creative solutions to perplexing problems. And this Adwords problem is a doozy.

The creative solution I discovered is possibly the only option left for the hundreds of thousands of online marketers who woke up one morning to find they were suspended by the Google god.

Join me in the Marketing Camelot and you'll get access to the recording of our meeting where I revealed how to get your Adwords account back for $50 or less… with very little hassle.

I also revealed a creative "work-around" online supplement retailers can use to get around this new B.S. that requires you to open a high risk merchant account.

Use my technique and you can get a regular old merchant account that won't charge you higher fees and hold back 10% of your daily charges in reserve like the high risk merchant accounts do.

All these valuable marketing techniques and creative entrepreneurial secrets (and more) are waiting for you here.

See ya at the round table!

Dear Friend,

I find it amusing when copywriters brag about their alleged successes on their websites.

One copywriter was bragging about a 46% response rate he allegedly got from a lead gen piece he wrote for a client.

Oh yeah… a measly 46%?

Ha! That ain't nothin'.

I got a 100% response on a lead gen piece I wrote a few years ago.

Yup, you read that right… 100%!

When it was all said and done, guess how much cashola I eventually made from that 100% response.

Go ahead, take a wild guess.

None, nada, zip, a goose egg… ZERO!

So how impressed are ya NOW with my 100% response?

You see, response rates don't mean Jack Crap.

Neither does how much traffic you're getting to your website, how many mooches you've got on your freebie-seeker e-mail list… or any of that other stuff dumb rookie marketers brag about.

The ONLY metrics that really matters are your ROI on your marketing dollars… and…

How much cashola are you making from the business
for your greedy little self!

So bragging about response rates is kinda stupid.

Here I was with a 100% response and going broke. And I know marketers getting a .28 response… and getting filthy stinkin', honkin' rich.

So let the clueless rookies brag about response rates. That stuff doesn't impress a "gun."

One other thing I've noticed about the plethora of copywriters coming out of the woodwork online nowadays. They never talk about their failures. They lead you to believe they've never had any.

Hey, I'm the first to let you know I've picked a bunch of "whoopsy daisies" during my copywriting/entrepreneurial journey… and I'm PROUD of my failures.

When you're swinging for the fences, you're going to strike out most of the time. To break the world record for home runs, you're gonna have to break the record for strike outs, too.

I've lost MILLIONS of dollars (literally) of my OWN money making a bunch of mistakes with my OWN businesses… putting my OWN money where my mouth (and pen) is.

But I don't look at losing all that money as failure. I consider it…

A multi-million dollar investment
in my marketing education!

So yeah, I'm not the least bit embarrassed to share my mistakes. I've learned wayyyyy more from them than my successes.

For example, here's a doozy I made when I was still a rookie:

I hit my first home run and started thinking I could do no wrong. (Typical arrogant rookie mistake.) I'd written a full-page magazine ad that was kicking complete booty in every single magazine I ran in. It was bringing in 3x to 5x ad cost on every insertion.

BTW… back then I thought making 3x to 5x ad cost on a front end offer was a GOOD thing… a VERY good thing.

Another stupid rookie mistake. I robbed myself of an absolute multi-million dollar fortune with that mindset. (But we talked about THAT in Part 1.)

Anyhoo… my ad was so successful I started rolling it out in every media I had available in that market at the time.

Penthouse magazine saw my ad running in various bodybuilding and fitness magazines and started courting me for my business.

They showed me all kinds of circulation statistics showing how many of their readers had a strong interest in fitness, were supplement buyers, other supplement companies were running ads, yadda yadda yadda.

I believed them. I didn't know any better.

(NEVER believe any of the stuff in the magazines' media kits. They inflate their circulation numbers and make you believe every single one of their readers makes $200k+ a year and spends 10% of their income on whatever it is you're selling.)

Back then a full page ad in Penthouse was $45,000. (Thanks to the private banking cartel that committed the biggest fraud in the history of the world on December 24, 1913, that's equal to about $90,000 in today's dollars.)

I did the best negotiation job I could and got the ad rep down to a test rate of $15,000… AND 30-day net terms.

I was so successful with this ad in every other media, I assumed it was a given I'd get at LEAST 3 times ad costs… maybe more. So the minor little detail that I didn't have the $15k didn't seem like a problem.

Ya know… it seems like every time I start thinking I can do no wrong, something humbles me.

Since I had been rolling out so quickly, I was reinvesting every penny back into the business. I had a pretty big cash flow… but very little net.

So it hit me pretty hard when that ad only grossed $4,700… and I was on the hook to Penthouse for $15,000 in 30 days.

So I applied the same negotiation skills I used to get a $45k ad for $15k on net 30-day terms… and negotiated a payment plan for the balance I owed them.

I felt like such a complete schmuck. (I've been told schmuck in Hebrew means "useless penis." If that's true, it's a completely accurate description of how I felt at the time.)

Now maybe to you, the lesson here seems quite obvious… but back in my rookie days I had never thought about it before this Penthouse incident.

What's the lesson?

No matter how successful your copy is… and no matter how many different media you've successfully run in…

Every insertion in a new media is a new test!

Just because your copy is kicking booty in one magazine doesn't mean it's going to do as well in another.

Just because your ad is doing great on one website doesn't mean it will do great on another.

Just because your copy is working well online doesn't mean it's gonna do well in an offline media. And vicey-versey.

Capiche?

My ad was pulling 3 to 5 times ad costs in about 6 or 7 magazines. I was SURE it would be a grand slam home run in Penthouse. And with their huge circulation, I was already counting the money and picking out which Mercedes I was going to buy.

Seriously.

But alas, no "winner, winner chicken dinner" for rookie DD.

I didn't think I was taking a big risk. I ASSumed my past success with that ad in other media guaranteed success in Penthouse, too. But in the end what I'd done was roll the dice with money I didn't have.

Hard lesson to learn… but I've never made that one again since.

Make no mistake about it…

You'll learn MUCH more from your failures than your successes. So don't be afraid of failure… because for every failure, you're much closer to success.

And trust your Uncle DD…

Just one success can make up for all the failures… 1,000-fold.

All the best,

Dear Human Friend,

I'm Donner the Doberman.

Dad's asleep on the couch but forgot to log out of WordPress… so I've hijacked the computer and am typing my first post.

Not too bad for someone without fingers, huh?

You've seen me before, haven't you? Daddy has a picture on this website of him holding me when I was just a puppy.

That was a long, long time ago.

On August 18, 2011, Daddy said I turned 13 years old.

I hear him talking on the telephone saying things like I've outlived all my litter-mates by almost 4 years.

I don't really understand that… but I guess it's a good thing.

Our new friend, Dr. Albano says I'm equivalent to a 100 year old man.

Maybe older.

I don't really understand that either… so I ignore it.

13 is just a meaningless number to me. I still run and play outside in the sun every day.

And I like to play and rough-house every morning with my little brother Chiqui Rikki.

(He's just a little pipsqueak Shih Tzu… but since he's been around Dobermans since he was first born, he thinks he's a Doberman. I don't have the heart to tell him he's just a little fluff ball.)

I've been Daddy's best friend since I was just 8 weeks old. He likes to say we've been best pals for more years than he was with his "starter wife" and the Colombiana (so far) combined. That sounds like a long time.

I was born in Myakka City Florida. The very day I turned 8 weeks old, Linda Werlein at Von Asgard Kennels put me in a kennel with my tennis ball, put me on a plane and I traveled all the way to Dayton, Ohio to go live with my Daddy.

I was scared when I first arrived.

After all, they took me away from my mama and my brothers and sisters, put me in the belly of a noisy, cold jet and shipped me to a strange new place.

But Daddy was so excited to see me when I arrived. I'll never forget that.

A few days ago, our new friend, Dr. Albano, told Daddy I have "cancer."

I don't know what that means.

I went back home and played outside with my brother Chiqui.

Daddy went home and cried.

He's been a lot more snuggly with me since then.

I like that.

He hugs me and kisses me on the top of my head and says things like, "Daddy loves you."

And… "you're my best pal in the world."

He's always done that… but he does it a lot more since we saw Dr. Albano.

He seems so sad and worried lately… so I always stay by his side to protect him and keep him from being sad. That's a what a true friend does.

Unfortunately, I may not have much more time to speak with you. You see, tomorrow I go to visit Dr. Albano again in the morning. I am going to have something called a "surgery" for this cancer thing.

I HOPE I can speak with you again but, as my dad says…

"Nobody is promised tomorrow."

So I'm going to take Dad's advice and tell you NOW what I want to tell you.

Please don't wait to live the kind of life you want… because nobody is promised tomorrow.

Please don't put off the accomplishment of your dreams until "tomorrow." Too many tomorrows turn into weeks, then months, then years… then decades. And you rob yourself of the joy you COULD be experiencing during that time… the joy that comes from working every day towards a dream.

As my dad says, it's not the accomplishment of the dream that makes you happy… it's the journey.

One more thing…

Please don't wait to tell the people you care about how you feel about them. Tell them NOW… because nobody is promised tomorrow.

And tell them every day after that, too.

You won't regret that. But you will regret it if you DON'T say it.

And I don't want you to have any regrets. I sincerely want you happy… like I've made my dad happy these past 13 years.

Dr. Albano sent medicine for the pain and to help keep me calm. I took it a while ago and I'm getting sleepy.

So I must go now. (I'm going to dream about chasing tennis balls.)

I hope I have the chance to speak with you again soon… but just in case I don't, let me say this:

Thank you for listening to my dad and following your dreams. It makes him VERY happy when you do that… and when he's happy, I'm happy, too.

So please keep making Dad happy, OK?

All the best,

Donner

Dear Friend,

Ever heard of Joe Polish?

If you're a serious student of marketing you have.

Joe's a master marketer who, like me, was trained by the late, great Gary Halbert and has been hired by the who's who in business… including Bill and Shawn Phillips back when they owned the HUGELY successful supplement company, EAS.

Anyhoo… I had a brief but interesting conversation with Joe at John Carlton's Action Seminar back in 2009.

I asked him what he looks for in the copywriters he hires.

His reply was not at all what I expected.

He said…

I like to work with copywriters who not only write killer copy… but understand basic courtesy and know how to say 'thank you.'

The break was over and Stan Dahl, John Carlton's partner, was shuttling everybody back into the seminar room… so I didn't have time to ask Joe to clarify. I have to assume this has been a fairly common problem or Joe wouldn't have brought it up.

And I'm pretty sure I know what he was lamenting… but we'll talk about that in just a minute.

A couple years ago I raised my copywriting fees from $15,000 per package to $25,000 to $50,000 (depending on the project) plus royalties. I mostly did that to discourage people from hiring me.

You see, I very rarely do any client work. In fact, since November 2009 I have politely turned down every single copywriting gig offered to me… including some potential 6-figure gigs. I now pass all those on to the copywriters in my "Marketing Camelot."

But just a couple days ago I got a call from a client I wrote three or four packages for a few years ago. (Even though I'm on another continent, the handful of people in my inner circle still know how to reach me.)

He offered me a very unique and interesting copywriting gig for a product I know to be the best of the best… something I really believe in and personally use every single day.

If it were anybody else I probably would have politely declined and immediately made the gig available to the copywriters who subscribe to The Doberman Dan Letter.

But the fact that he's a good honest guy I now consider a friend and truly enjoy hanging out with… AND owns a growing business on track to doing $100 million a year within the next three years… well, he had my ear.

Long story short: A big fat 5-figure check is waiting for me in a FedEx envelope back home at the UPS Store.

Most importantly, here's what I said after we finalized the deal:

"Thank you for the opportunity!"

Ya know, I never ONCE heard Gary Halbert say "thank you" to a client.

Never.

That wasn't Halbert's style.

I swear, that guy could get away with saying the most obnoxious and arrogant things… and most people would just laugh and say, "Oh, that Gary!"

It worked for him… most of the time.

But for me, people skills and basic courtesy, like saying thank you, are what works best.

I think what Joe Polish was saying is this:

There are a lot of rookie copywriters out there promoting themselves… who have read a few books, attended a couple seminars or maybe bought AWAI's course… but have little to no REAL experience in this business.

They've read Gary Halbert and Dan Kennedy's stuff about client management and didn't understand the REAL message. The only thing they erroneously took away from it is arrogance somehow translates into confidence… and that creates the kind of "posture" that will attract clients.

They couldn't be further from the truth.

The steely-eyed, ace-up-the-sleeve, derringer-in-the-boot, quiet and calm "gunfighter confidence" only comes from being an honest to goodness…

Top Gun!

And no matter how hard you try, you just can't fake that.

Like Alan Ladd in the movie Shane… a gun recognizes another gun.

Somebody with a successful direct response business didn't get to that level by faking it. He has paid the price and made huge sacrifices most people will never be able to understand.

He's a real "gun."

And a gun recognizes a phony even before you utter a single word.

Better to stop trying to fake your way to looking like a gun and be honest about your lack of experience… than to look like a complete idiot in front of a REAL gun and lose out on lots of profitable future opportunities.

You see, a top gun doesn't need to put on airs. His or her track record speaks for itself… and THAT is what creates that gunfighter confidence.

A top gun doesn't have to utter a single word. Confidence automatically radiates from his eyes.

And another gun recognizes it instantly.

A dumb rookie does stupid stuff like acting arrogant, bragging and not saying thank you, thinking that will make him a gun.

Nope. Not now… not ever.

A top gun can be quiet, warm, kind and courteous… and say things like "please" and "thank you"… because he doesn't have to try and CREATE any kind of "posture." His track record and experience say everything that needs to be said.

Don't get me wrong. Being a rookie doesn't mean you have to go around groveling and begging for gigs.

But don't go around acting like an arrogant dick either, thinking you can pass yourself off as a gun. That will cost you a LOT of gigs… and will seriously hurt your reputation, too.

You see, the direct response community is a pretty small little clique… and we all talk.

Arrogant dick-heads (both rookies AND top guns), if they piss off the wrong people, can very easily find themselves black-listed… by EVERYBODY.

Yes, if you've got some chops… even if you're a rookie… what you can do for your clients is pretty important. But you'll attract and KEEP a lot more clients by being friendly and courteous, instead of an arrogant ass bragging about skills you don't really have.

Oh… one more thing.

A "thank you" every now and then could do your career a world of good…

…ESPECIALLY if you're ever hired by Joe Polish.

All the best,