Wednesday, 2:10 PM
Dear Friend,
A brief marketing lesson today… and a request for a small favor.
BTW, this isn't my regular post for the week. I'll do that in a couple days. (It's probably gonna ruffle some feathers!)
Anyhoo… here's the marketing lesson…
There is almost nothing more powerful than strong social proof. People are STRONGLY influenced by what "the crowd" is doing or saying.
And today, I'm going to attempt to generate some for my own personal benefit.
Selfish S.O.B., aren't I?
Here's what it's all about:
A REAL book publisher with several NY Times …

Sunday, 2:56 PM
Dear Friend,
I've had a couple lengthy conversations with Jim Yaghi this week.
The guy is frickin' brilliant!
He's a genius…
…Literally.
He has an IQ of 156. That's only 4 points lower than Einstein, don't ya know.
He doesn't feel a need to brag about it or plaster it all over his website and everything he publishes. The chest-beating, self aggrandizing thing isn't his style.
The only reason I know about his IQ is because of an ongoing inside joke we have in our mastermind group.
Jim is one of those "under the radar" experts. …

Friday, 10:18 AM
Dear Friend,
Remember when I told you about my new little social media/marketing test in this post?
Well, it has begun.
The idea is to see how much free traffic (and hopefully new DD.com subscribers) I can generate from YouTube.
Right now is an incredibly inconvenient and stressful time in my life to start a new project… but there is never a perfect time to get something new started. There are ALWAYS challenges to deal with. If you wait for the perfect time, you'll never start anything. You just have to get started …