Dear Friend,

I find it amusing when copywriters brag about their alleged successes on their websites.

One copywriter was bragging about a 46% response rate he allegedly got from a lead gen piece he wrote for a client.

Oh yeah… a measly 46%?

Ha! That ain't nothin'.

I got a 100% response on a lead gen piece I wrote a few years ago.

Yup, you read that right… 100%!

When it was all said and done, guess how much cashola I eventually made from that 100% response.

Go ahead, take a wild guess.

None, nada, zip, a goose egg… ZERO!

So how impressed are ya NOW with my 100% response?

You see, response rates don't mean Jack Crap.

Neither does how much traffic you're getting to your website, how many mooches you've got on your freebie-seeker e-mail list… or any of that other stuff dumb rookie marketers brag about.

The ONLY metrics that really matters are your ROI on your marketing dollars… and…

How much cashola are you making from the business
for your greedy little self!

So bragging about response rates is kinda stupid.

Here I was with a 100% response and going broke. And I know marketers getting a .28 response… and getting filthy stinkin', honkin' rich.

So let the clueless rookies brag about response rates. That stuff doesn't impress a "gun."

One other thing I've noticed about the plethora of copywriters coming out of the woodwork online nowadays. They never talk about their failures. They lead you to believe they've never had any.

Hey, I'm the first to let you know I've picked a bunch of "whoopsy daisies" during my copywriting/entrepreneurial journey… and I'm PROUD of my failures.

When you're swinging for the fences, you're going to strike out most of the time. To break the world record for home runs, you're gonna have to break the record for strike outs, too.

I've lost MILLIONS of dollars (literally) of my OWN money making a bunch of mistakes with my OWN businesses… putting my OWN money where my mouth (and pen) is.

But I don't look at losing all that money as failure. I consider it…

A multi-million dollar investment
in my marketing education!

So yeah, I'm not the least bit embarrassed to share my mistakes. I've learned wayyyyy more from them than my successes.

For example, here's a doozy I made when I was still a rookie:

I hit my first home run and started thinking I could do no wrong. (Typical arrogant rookie mistake.) I'd written a full-page magazine ad that was kicking complete booty in every single magazine I ran in. It was bringing in 3x to 5x ad cost on every insertion.

BTW… back then I thought making 3x to 5x ad cost on a front end offer was a GOOD thing… a VERY good thing.

Another stupid rookie mistake. I robbed myself of an absolute multi-million dollar fortune with that mindset. (But we talked about THAT in Part 1.)

Anyhoo… my ad was so successful I started rolling it out in every media I had available in that market at the time.

Penthouse magazine saw my ad running in various bodybuilding and fitness magazines and started courting me for my business.

They showed me all kinds of circulation statistics showing how many of their readers had a strong interest in fitness, were supplement buyers, other supplement companies were running ads, yadda yadda yadda.

I believed them. I didn't know any better.

(NEVER believe any of the stuff in the magazines' media kits. They inflate their circulation numbers and make you believe every single one of their readers makes $200k+ a year and spends 10% of their income on whatever it is you're selling.)

Back then a full page ad in Penthouse was $45,000. (Thanks to the private banking cartel that committed the biggest fraud in the history of the world on December 24, 1913, that's equal to about $90,000 in today's dollars.)

I did the best negotiation job I could and got the ad rep down to a test rate of $15,000… AND 30-day net terms.

I was so successful with this ad in every other media, I assumed it was a given I'd get at LEAST 3 times ad costs… maybe more. So the minor little detail that I didn't have the $15k didn't seem like a problem.

Ya know… it seems like every time I start thinking I can do no wrong, something humbles me.

Since I had been rolling out so quickly, I was reinvesting every penny back into the business. I had a pretty big cash flow… but very little net.

So it hit me pretty hard when that ad only grossed $4,700… and I was on the hook to Penthouse for $15,000 in 30 days.

So I applied the same negotiation skills I used to get a $45k ad for $15k on net 30-day terms… and negotiated a payment plan for the balance I owed them.

I felt like such a complete schmuck. (I've been told schmuck in Hebrew means "useless penis." If that's true, it's a completely accurate description of how I felt at the time.)

Now maybe to you, the lesson here seems quite obvious… but back in my rookie days I had never thought about it before this Penthouse incident.

What's the lesson?

No matter how successful your copy is… and no matter how many different media you've successfully run in…

Every insertion in a new media is a new test!

Just because your copy is kicking booty in one magazine doesn't mean it's going to do as well in another.

Just because your ad is doing great on one website doesn't mean it will do great on another.

Just because your copy is working well online doesn't mean it's gonna do well in an offline media. And vicey-versey.

Capiche?

My ad was pulling 3 to 5 times ad costs in about 6 or 7 magazines. I was SURE it would be a grand slam home run in Penthouse. And with their huge circulation, I was already counting the money and picking out which Mercedes I was going to buy.

Seriously.

But alas, no "winner, winner chicken dinner" for rookie DD.

I didn't think I was taking a big risk. I ASSumed my past success with that ad in other media guaranteed success in Penthouse, too. But in the end what I'd done was roll the dice with money I didn't have.

Hard lesson to learn… but I've never made that one again since.

Make no mistake about it…

You'll learn MUCH more from your failures than your successes. So don't be afraid of failure… because for every failure, you're much closer to success.

And trust your Uncle DD…

Just one success can make up for all the failures… 1,000-fold.

All the best,

FROM: Deep in the jungle in an undisclosed location in South America

Dear Friend,

I only brought two books with me to read during my travels over the next few weeks.

One of them is Direct Marketing Quantified by Gary Hennerburg.

Best $195 I ever spent.

Well, except for that time at The Del Rey Bar & Hotel in Costa Rica… but I don't talk about those days any more.

Anyhoo, this Hennerberg guy makes most of us look like pikers. He knows direct marketing like nobody's business.

If I would have known this stuff when I was first starting… well, I probably wouldn't be writing this now. I'd OWN my own island paradise… and I'd be lying on the beach all day drinking Coronas and lighting cigars with hundred dollar bills.

If you want to make serious money in direct response, knowing and using the stuff in Hennerberg's book is crucial.

As I've been reading this book, I've been reminded of a whole bunch of stupid mistakes I made as a rookie. One in particular probably cost me that private island paradise I SHOULD own right now.

Back in the mid 90's I wrote a supplement ad that was kicking total booty in the muscle-head market. I was getting an ROI of 3 to 5 times ad costs in every magazine I ran it in.

I was such a wet behind the ears rookie back then I thought getting 3 to 5 times ROI on ad cost was a GOOD thing. Little did I know how much future money I was cheating myself out of. (More about THAT in a minute.)

Since I was so successful with this ad in the muscle-head market, I decided to try my hand in a bigger market. I wrote 1/4 page and 1/2 page newspaper ads positioning this supplement as an anti-aging/fat loss product.

I bought remnant space in about six newspapers and ran a test. When it was all said and done, two of the newspapers went a little negative (they didn't sell enough to make back 100% of my my ad costs) and four broke even.

Compared to the 3 to 5 times ROI I was getting on every insertion in all the bodybuilding mags, I thought my anti-aging newspaper ads sucked. After all… I didn't make any money.

Dumb, dumb, dumb.

Now (too late, unfortunately) I know I had a tiger by the tail. I had created…

A money machine that could have
made me a multi-millionaire!

And I was too stupid to realize it.

What was my mistake?

Not understanding the front end is NOT where you make your money. The BIG money in this business is in…

The back end!

I had created newspaper ads that could have been rolled out to hundreds of newspapers…

…with a combined circulation of TENS of MILLIONS…

…that could have brought in hundreds of thousands… or MILLIONS of customers…

At ZERO cost!

Then I could have sold them an endless string of health/anti-aging products ad infinitum… month after month… making myself filthy stinkin' honkin' rich in the process.

Damn! Just thinking it about it makes me want to go lick one of those South American frogs.

Oh well… at least I've learned my lesson. And from what I've observed, that makes me a very rare dude amongst most marketers.

Seriously. Almost NOBODY understands how to properly work their back end. Even many of the big players are letting a small fortune slip through their fingers month after month.

But the WORST offenders are the "kitchen table" entrepreneurs. Most of 'em have no clue about the back end. All they ever do is chase after more and more new customers… letting them come in through their revolving front door… and watching them go out almost as quickly as they came in.

Sad really.

That's why the October and November issues of The Doberman Dan Letter are all about how to make a lot of money by properly working your back end.

AND… how to keep your customers for as long as possible with my uber-effective "stick" secrets.

If you have any kind of continuity or auto-ship programs, you'll probably DOUBLE your retention with these little gems. They helped me take a floundering supplement auto-ship program from a pathetic 1 month (or less) average stick rate… to 3.5 to 4 months.

And that made a HUGE difference in my bottom line.

You see, doubling stick rates doesn't just double your net…

It causes EXPONENTIAL
increases in profits!

Don't make the same rookie mistake as me.

Get rid of your "revolving door" business and figure out how to work your back end properly and KEEP those new customers.

You'll be a lot happier (and richer) for it.

All the best,

Dear Friend,

Did you hear about Don Lapre, the self-styled King of Infomercials?

He was found dead in a federal prison facility in Florence, Arizona, just a few hours before he was scheduled to stand trial on charges of deceiving and cheating investors and customers out of almost $52 million.

Was he guilty?

I have no idea. I know nothing about this case and his "Greatest Vitamin in the World" deal that the feds claim was an elaborate hoax.

The only thing I remember about Don Lapre was he was selling some kind of "get rich with tiny classified ads" course a long time ago with infomercials.

It sounded like B.S. back then… but a LOT of people bought that course.

Just the title of his latest deal, "The Greatest Vitamin in the World" sets off my personal B.S. detector… but maybe mine is more sensitive than the average Joe's.

A good salesman trained in the secrets of persuasion can use his skills to sell good products that bring value to people's lives… or complete crap in a box.

The feds allege Don Lapre chose to sell the former… and apparently it ain't the first time.

I honestly don't know. I have no credible info about all this… and frankly, I'm not that interested. I retired from the enforcement thang back in 1997… and vowed to never go back.

But I DO know this:

The minute you hang out your shingle in the weight loss or biz-op niches, you stand a really good chance of getting on some alphabet agency's radar.

The more successful you are and the higher profile your advertising, (for example, national infomercials) your chance of evoking the ire of an alphabet agency goes up exponentially.

Talk to anybody who has been the target of an investigation and ask about the nice, friendly alphabet agency bureaucrats. These are people you do NOT want to taunt. They can turn your life into a living hell and leave you living on the streets, broke and penniless with the simple stroke of some just-hired, wet-behind-the-ears rookie's pen.

It really is that easy for them.

No due process, no 4th amendment, no jury of your peers… NONE of the protections we've been erroneously told we're entitled to under the u.s. CONstitution.

You normally have to be a pretty big operation for these guys to target you… so you shouldn't lose sleep over all this. But here's a word of warning:

If you have a business in the weight loss or biz-op niches (the alphabet agencies favorite fishing spots)  you better make damn sure you've dotted all your "i's" and crossed your "t's."

In addition to good customer service and always honoring your refund policy, here are two things to keep you off the radar:

1. For the love of GOD… never, ever, ever lie or exaggerate claims. (That's what gets guys like Don Lapre on the radar and in trouble.) And…

2. In your sales copy…

Back up all your claims with as many
credible proof elements as possible!

Those two things will go a long way in keeping you off the radar and out of trouble… and sleeping well at night.

All the best,

Dear Friend,

I'm frequently asked, "Is selling Internet marketing how-to products a good business to be in?"

The reality of the Internet marketing (IM) niche is a little depressing… and we marketers (well, the HONEST ones) would be well served to seriously reevaluate if we want to be associated with it.

Let ole DD do his infamous "tell-it-like-it-is" thang and reveal what I've discovered from my brief little foray into creating and selling products in this niche.

For an honest "non-guru" guy, things are NOT all that great in the IM niche … and getting worse.

In fact, a few well-connected insiders have secretly told me that many of the big names have seen their "guru" businesses crash and burn over the past couple years… and most have taken MAJOR hits in income.

On the other hand, I'm in a mastermind group with an entrepreneur named Mike who has done it the RIGHT way, in my most humble (but accurate) opinion.

Mike doesn't sell IM products. He sells info products about marketing and business improvement to REAL business owners. In most cases, that's brick & mortar (B&M) business owners.

97% (or more) of "online business owners" don't even really have a business. They're just wannabee wimps (hey… alliteration!) who aren't making any money…  and probably never will… for a variety of reasons. Numero uno being they're wannabee wimps who only DELUDE themselves into thinking they're "online business owners" because they've bought some over-priced bright shiny object (B.S.O.) IM products and put up a WordPress blog.

Now, the B&M business owner market can be a pain in the ass, too… but for other reasons:

1. They're almost ALL brain-dead stupid about marketing. Mention "direct response" and they look at you like you have two heads.

2. A lot of them are highly skeptical because almost every alleged "marketing expert" who has extracted or is currently extracting money from them is actually just a media rep selling some type of advertising.

And the "marketing experts" who have parted them from their money are ALSO brain-dead stupid about marketing.

The B&M guys can be a tough sell because all these previous "marketing experts" sold them B.S. that NEVER produced any ROI for the poor old B&M owner. And even if it DID, the B&M guy wouldn't know it 'cuz he has no clue how to track his advertising and measure the ROI.  Hell, he doesn't even know what "tracking" means… and neither does the "marketing expert."

So those are a few hurdles to overcome.

Now, the GOOD things about B&M biz owners:

1. They didn't just dream up some half-assed idea yesterday, invest $200 in Google Adwords and decide to go into business. They actually had to invest some real thought, planning, time and SIGNIFICANT cashola to go into business. In other words, they're REAL biz people… and they have some serious skin in the game to make sure their deal actually brings in income.

2. They're accustomed to paying 4 and sometimes 5-figure monthly expenses… mortgage/lease, salaries, big insurance bills, big utility bills… and God knows what other gummint license fees and extortion.

3. They usually have a big cash flow… and a little "wiggle room" on what they can invest it in month to month.

4. Again, I refer you to item #1 in the "pain in the ass" reasons. But because they ARE near brain-dead stupid about marketing, that represents a HUGE frickin' opportunity for us'ns. (See the premier issue of The Doberman Dan Letter for a complete plan on how to capitalize on this… almost immediately. Shame on you if you're not a subscriber!)

See, a good marketer understands that many B&M biz owners, because of their marketing ignorance, are sitting on an absolute GOLD MINE… and don't even know it. You can be a mini Jay Abraham and easily help them mine all that undiscovered gold, keeping 10% to 25% (or more) for yourself.

And that's EXACTLY what you'll discover in the the premier issue of The Doberman Dan Letter… which you'll get as a new subscriber… along with a whole bunch of other cool money-making bonuses.

Knowing what I know now, if I were looking to start an info products business with BIG potential income…

…in a HUGE niche…

…where I could sell at price points of $200, $500, $1,000 and more…

…in an evergreen market…

I'd go after B&M biz owners.

(I knoweth of what I speaketh. I've done exactly what I'm describing quite successfully… 3 different times.)

The IM niche?

Meh.

An honest guy or gal ain't gonna last long there. Your honesty just can't compare with their lies… and all the alluring fantasies of "push button riches."

Let the IM con men deal with all the whiny wannabee wimps. (There I go alliterating again!)

I think you'll make a lot more money, be much happier and sleep a lot better selling REAL products that really work… to REAL business owners.

All the best,

Dear Friend,

I have to admit…

It has amused me to watch all these little 20-something kids gain their fame as online marketing gurus during the earlier part of this decade.

Never mind that up until about 2008, we've enjoyed such a strong credit-fueled economy that a monkey with a web browser and Paypal account could have made money.

But where are all the IM wonder boys now?

Hell, I know guys still curled up in a fetal position crying and sucking their thumbs because they got "Google slapped" a couple years ago.

They've never financially recovered.

But even worse.

Actually MUCH worse…

They've Never PSYCHOLOGICALLY Recovered!

Instead, they let one little minor challenge stop them dead in their tracks… and their only reaction was to roll over, piss all over themselves and cry out to God about the injustice in the world. (BTW, God ain't listening. He already warned you stuff like this happens… and he gave you the brains, skills and ability to handle it yourself.)

And there they've remained ever since. Not able to overcome that tiny little hurdle thrown up in front of them.

First of all, "Google slap" was a freight train we direct response veterans saw coming down the tracks YEARS before it happened. And a few of us TRIED to warn you.

Problem was, you were listening to the IM wonder boys… the 20-something crowd who claimed to have the insider track on all this "new" stuff that worked online.

And for the longest time it seemed as if things were humming along perfectly for the young wonder boy crowd… the money coming in faster than they could count it, the sun always shining, the birds always singing… and the wind always at their back.

But then the challenges and changes came.

And many of those IM wonder boys have disappeared… and have never been able to overcome the various challenges like "Google slap" and all the other adjustments in the marketplace that stopped them dead in their tracks.

Yup, there's a BIG reason most have not overcome these various challenges.

Actually TWO reasons:

The Lack Of Those Two Organs
They're SUPPOSED To Have
Between Their Legs!

Or for the ladies… a lack of intestinal fortitude.

BTW, funny thing I've noticed. This "lack of balls" problem so prevalent in the younger generation only seems to be a problem with the MALES. For whatever reason, the women have their act MUCH more together in that department.

In fact, my wife, being from Colombia, has done things that would leave 99% of the guys I know cowering in a corner, paralyzed with fear.

I've noticed something about a lot of my fellow Americans… especially the ones who grew up in the same socio-economic class as me. (I believe the technical term for it is "white trash.")

They get pissed off and jealous when they see an immigrant with a successful business. But there's a reason a large percentage of immigrants have successful businesses… and there's also a reason a large percentage of American (it's now in the TENS of MILLIONS) are worthless looting losers, sucking at the public teat.

You see, most Americans can't even begin to imagine the fear you experience when living in a country where you don't speak the language and don't understand the culture. (Hell, less than 5% of Americans even have a PASSPORT… and 90% have never been any further than 10 miles from where they grew up.)

Now, try imagining building a business with this language barrier fear and the overwhelming "heart in your throat" fear caused by culture shock. (It is VERY real.  I've personally experienced it… several times in a couple different countries.)

But the Colombiana, instead of using that MAJOR challenge and overwhelming fear as an excuse, forged forward in spite of the crippling fear and did whatever it took to build a successful business in this strange, foreign land.

Let me tell you… SHE should be the one doing seminars. NOT some punk ass 20-something kid from a wealthy family, whose Ivy League education was paid for by daddy… who then, working with BOTH a safety cable AND safety net built a successful online business selling "make money on the Internet" products during one of the most prosperous periods in the history of the world.

That Is NOT The Guy To Learn From!

BTW, do you know what I mean when I say, "working with BOTH a safety cable AND safety net?"

When a rookie is learning a high wire routine, he has both a strong safety cable attached to the high wire and a strong leather belt around his waist. He also has a safety net at the bottom to safely catch him if he falls.

With all that, it's pretty damn hard to fall… and you can have all the confidence in the world because if you DO fall it's pretty much IMPOSSIBLE to get hurt.

Compare the rookie to the guy who has been working on the high wire for DECADES without any kind of safety cable or safety net. If he goes down, it's game over for him.

THAT has been my entrepreneurial career since 1996… ZERO safety net.

When the shit hits the fan (and it has… many times) there are no rich relatives to bail me out.

There's no pension fund, disability, social security or ANY government sponsored social programs or bail outs for me.

MY bail out plan… the ONLY one I've got… is what's between my ears. And even more importantly… what's between my legs.

And I have been "tested by fire"… time and time again.

You see, I know how it feels to lose EVERYTHING… forced to live in my car (a 12 year old Ford Taurus with no air conditioning).

And I know how it feels to sit down at the public library computer, (because I no longer had one), scared to death, writing a sales letter that HAD to work… or Donner and I literally weren't going to eat that week.

Yes, my entrepreneurial path has had its ups and downs. And at times, they have been EXTREME.

I know what it's like to go from being broke and living in my car… to making 6-figures a MONTH…

All In The Same Year!

(That's how extreme these entrepreneurial "ups and downs" can be.)

And if stuff like that had only happened to me once, I'd probably chalk it up to chance or luck or something.

But these extreme ups and downs have happened to me over and over again… for almost two decades.

(Hell, they're happening right now!)

But no matter how hard I get knocked down, I just keep getting up again.

And as hard as it has been to get up time after time… each time I DO get up, I'm stronger than ever.

I'll get to the point of my little rant:

I recently re-read all of Gary Halbert's old newsletters. (The ones I have in hard copy when it was a PAID subscription. Not the free ones posted online.)

I also re-read all of Ted Nicholas' old hard copy newsletters from the early 90's.

Same thing with all the old Thomas Hall materials, some very rare books and materials I have from Gene Schwartz…

…Every single issue of The Marketing Rebel Rant by John Carlton (back when it was a paid newsletter, delivered in hard copy)… and all my current and old Dan Kennedy newsletters.

Here's why all that stuff is timeless and invaluable… and always will be. And all the $2,000+ crap produced by the "has been" IM gurus is now nothing more than a fart in the wind.

It comes down to three things:

Character, Experience and Guts!

The guy I want to learn from, is the guy who has been tested by fire. The guy knocked down time after time but just kept getting up and moving forward.

The guy who, once, when hit so hard and knocked down so bad…kept moving the only way possible.  Inching forward little by little on his belly until he could regain the strength to crawl forward on his hands and knees.

And instead of giving up and staying down… even though it took MONTHS… he got back on his feet and kept moving forward.

The guy who has had the guts to work the high wire without a safety net… decade after decade.

Who, when successful, is cheered by a small group of followers who truly appreciate what it means to be a "man's man"… and how scary and difficult it is to put yourself out there time after time on the high wire without a safety net.

And who, when falls without the security of a safety net, is the subject of sneers, laughter and criticism from all those timid souls who live their lives in fear and quiet desperation, never even ATTEMPTING anything significant.

The pathetic souls who, with their criticism, attempt to justify their lack of accomplishment… and in some sick pathetic way, try to make themselves feel better about their cowardice.

Because, you see, they've chosen to let their fears paralyze them from attempting to do something… anything… with their God-given potential… and instead, they allow themselves to be a slave to their cowardice.

So they secretly hope for the strong man to fall so they can criticize him… and in so doing, in their sick, twisted minds, somehow make themselves temporarily feel better about their lack of integrity and the choice to be a slave to cowardice.

The men of character, experience and guts are the ones I want to learn from… and that's why I continue to read the classic direct response and mail order material over and over again, month after month… year after year.

And that's why I laugh at the arrogant 20-something pricks who claim to be an "online marketing/copywriting expert" because they took a 6-week course.

Who arrogantly tell me…

"I don't need to read all that old stuff about writing sales letters, mail order and direct marketing. That's just the basics. I already know all that."

Well, I've got some unnerving news for you, my pretentious, presumptuous, pompous pal. (Can you tell I like alliteration?)

Your big "fall" is coming… and it ain't gonna be pretty.

In fact, I'd bet 10,000 to 1 you ain't ever getting up.

Ya know why?

Because you may THINK knowing the mechanics is all you need… but what REALLY determines your success is…

Character, Experience and Guts!

And you get THAT by studying success lessons from… and associating with… men of character, experience and guts.

You see… you may THINK you're just spending money on a newsletter or a book by a successful person.

But it's MUCH more than that.

You're making an investment in yourself that can NEVER be taken away. You're ABSORBING and permanently imprinting in your neural pathways the DECADES of character-building and hard-won experience of the author.

You're assimilating the benefits of his character, experience and guts… the stuff required for real LONG-TERM success.

Oh sure, you've bought all the latest courses about online marketing… created by folks working the high wire with the safety cable and safety net.

The "magic bullet" online marketing course created by the kid without any real-world experience… and whose character has never been really tested… the guy who has always worked with a safety net.

Sure, that guy can teach you a quick hit "one shot" money-making trick…

But to learn how to be successful in the long term, you need to learn from the MASTERS.

The men of character and experience, tested by fire time and time again. Who experienced the great successes… AND the humiliation of the great failures.

Who got knocked down time and time again… and instead of using it as an excuse to quit, took their "beating" as a learning experience and used it as a stepping stone to greater success.

THOSE are the men and women to study.

They are as rare as hen's teeth.

Many are dead… but you can still study them and "associate" with them through the writings they left us.

The ones still alive?

Even more rare.

But they're out there.

And trust me… they're DESPERATELY seeking someone REAL to share their knowledge and experience with.

Honest, ethical people who TRULY desire to learn these lessons. And more importantly, will value these lessons and put them into ACTION.

All the best,

Dear Friend,

We're ALL susceptible to it.

Oh, don't be so smug. You are, too.

You may THINK you're immune… but you're not.

Most are not only susceptible, they're even EAGER for it.

What am I talking about?

That "One Thing"…

The one big secret that can change EVERYTHING… usually instantly… but always easily or "magically."

It's that "one secret"…

…the missing piece of the puzzle…

…the "master key" to everything you want.

The secret that finally makes you rich, tall, healthy, attractive to the opposite sex, cures cancer, brings world peace, feeds the hungry… and makes certain body appendages bigger.

And lots of folks throughout history have gained fame and fortune claiming to have this "one big secret."

Yes, all kinds of con men, criminals, two-bit hustlers, petty thieves, organized crime syndicates, politicians (oh, wait a minute, that's all redundant), gurus, pastors, religious and cult leaders… they've all extracted (and continue to extract) money from millions of gullible people with this promise.

Heck, even some very well known names in OUR incestuous little Internet Marketing niche have been making millions revealing the "one big secret" for $2k to $10k a pop over the past 10 to 15 years.

The funny part is, to keep the game going, they've had to invent a new "one big secret" for every new launch… but nobody ever seemed to pick up on that.

Ya know why?

We ALL Want
An "Easy Button!"

Even though any semi-intelligent person knows there ain't no such animal… we still desperately want it.

Yours truly, included.

And I ain't the only one.

Look how many really smart, wealthy and astute investors fell prey to Bernie Madoff's deal. Even though they should have known better, they believed he had that "one secret formula" for investing that defied all known realities… and produced continuous upward movement without interruption.

I mean… for the love of GOD… come ON!

NOTHING In Life
Works That Way!

But having said all that, there ARE a few secrets and advantages that CAN make things in this life (like making money) MUCH easier for you.

You're just not privy to them…yet.

Because quite frankly, very few leaders have wanted to disclose these secrets to anybody outside of their tightly knit closed circle of "elites."

And those leaders who DID want to make it available to the average Joe and Jane didn't have the chutzpah to pull together the people and resources necessary to make it work.

My mentor, Gary Halbert, had the vision… and was successful putting it together for a period of time on a small scale.

Unfortunately, for several reasons I won't reveal publicly, he was not able to KEEP it together.

And since his passing, nobody has successfully picked up his mantle to keep the dream alive and advance it into the next generation.

Until a couple months ago.

What started as one of my typical hastily implemented "ready, fire, aim" projects has transformed into…

Something MUCH Bigger
Than I EVER Could Have Imagined!

In fact, if I would have known how big this was going to become… I don't think I would have ever started it. I'm embarrassed to tell you I probably would have allowed the fear and the massive responsibility I now carry on my shoulders to stop me dead in my tracks… before I ever got things off the ground.

But through a hasty decision or fate or whatever you want to call it, whether I like it or not… I'm now out front, in the midst of battle, leading the way.

And I have to be transparent with you… at times I DO feel fear… a LOT of it…

…And slings and arrows have started coming at me from all sides…

…But the choice has been made and I'm moving forward to do what many other have tried but failed.

I'm building an elite team of "players" the likes of which you've never seen.

I'm putting together "action central" for some of the biggest mail order, direct response and online marketing heavy hitters around.

My dream is to assemble…

A Marketing Camelot!

In fact, it's already happening and you probably didn't even know about it.

The players have been coming from all corners of the globe and are assembling at the "round table." (A couple living legends are even coming out of retirement to come play with us.)

Wanna know the BEST part about Doberman Dan's "Camelot"?

It's not a "good ole boys club", "syndicate" or any of that petty, scarcity-minded, fear-based elitist crap.

It's open to ANYBODY who qualifies.

And there's no selection committee…

YOU Get To Choose
If You're Qualified!

Look, I can't go into all the details right now… but if you're a DOER and can POUNCE on an unprecedented opportunity when you see one… there just MIGHT be a spot for you at the round table with me.

Until thy proximate fortnight, I and thy Excalibur humbly beseech thee:

Keep vigilant watch and clicketh here on this digital parchment to discover thy destiny.

In thy humble service,

Sir Doberman of Daniel

Dear Friend,

Did I ever tell you about the quick cash-generating plan Gary Halbert showed me?

It's the plan I rely on when my back is against the wall, the "wolf is at the door" and I need to make some money FAST or the bills won't get paid.

Here's the story behind it:

After he was my roommate in Costa Rica for a few months, Gary Halbert talked me into leaving my perfect life there, moving back to the U.S. and living in the same apartment building as him.

I won't bore you with all the details, but during that move all of my earthly possessions were stolen. To make matters worse, due to some bad decisions Gary made, we had no clients, and therefore… I had no income.

I had left a darn near PERFECT life, was back in the U.S. (which I said I would NEVER do) with nothing but the clothes on my back, a new wife recently arrived from Colombia… and ZERO fungolas.

It was at that low point in my life that Gary Halbert revealed to me…

A Truly Unique Way
Of Making Money FAST!

Halbert's "Plan A" was writing copy for clients.

Every now and then, when he got fed up with clients, he would occasionally start his own projects. Since Halbert had about as much ability to run a business as I have to dance Swan Lake in tights and a tutu, his businesses always turned into cash-bleeding FUBAR disasters, unless handed off to somebody who COULD manage them.

But when Halbert was broke and needed cash fast (which was frequently), he had a very effective "Plan B" he would swiftly put into action.

Since he had a responsive list of paid subscribers (before he put his newsletter online free), Gary's emergency quick cash-generating "Plan B" was…

He Held A Seminar!

"Halbert lost all his money… AGAIN. When and where is the seminar?"

What most people DON'T know is… before he had a responsive list of newsletter subscribers, he had ANOTHER emergency cash generating plan.

And THAT is what he revealed to me back when I was broke, starting all over again and needed money FAST.

It's a truly unique (and proven) plan for generating big pay days with very little investment.

In fact, if you’ve been struggling to make money online… in spite of doing everything the gurus tell you… I’m going to give you a complete step-by-step, almost FOOLPROOF plan for making a lot of money very quickly.

Surprisingly, it has absolutely nothing to do with any of the typical stuff you've probably heard before:

…NO finding a niche or market…

…NO building an e-mail list…

…NO creating a product…

…NO setting up a website…

…NO affiliate marketing…

…NO selling digital products on Clickbank…

…NO PPC…

…NO setting up a WordPress blog…

…Or NONE of the other stuff you've probably already tried and failed at.

Hint: You’ve been fishing in a pond that has already been “fished out” by the most expert fishermen in the world.

I’m going to show you a pond completely BRIMMING… with STARVING fish… and amazingly, almost NOBODY is fishing there.

I’ll show you how to go in there with a case of DYNAMITE… and pull out trophy-winning fish by the HUNDREDS!

Where can you discover this proven plan I'm revealing for the first time ever?

I reveal EVERYTHING in the premier issue of my just-released offline "paper & ink" newsletter…

The Doberman Dan Letter!

Here's what a few top marketers and copywriters are saying about the premier issue revealing my "Quick Cash" secrets:

"Jammed with valuable insights, bare-knuckled advice , and in-depth how-to instructions, this newsletter would be a bargain at ten times the price. I know that sounds like hype, but it's just the plain truth. If you can't take the advice in the very first issue and make THOUSANDS of dollars, you need to give up on the entrepreneur thing, and resign yourself to wearing a paper hat for a living. Stop wasting your time on 'internet guru schemes' – and start reading and applying the Doberman Dan Letter."
-Ray Edwards
Copywriter, Author, Speaker
RayEdwards.com

"And you charge HOW much?  This is a fantastic blueprint right here in your first one.  For less than the price a movie for two, you can learn a fail-proof system for generating cash on demand.  Dan, you have created an incredible tool here for all serious entrepreneurs to use.  And it is a steal at this price! Thanks again – looking forward to more of them." 
-Troy White
www.troysblog.com

"I was lucky enough to get a sneak peek at the Premier issue of your newsletter. Knowing you, I expected it to be good, but I wasn't prepared for it to be THIS good. You've given away actionable steps that almost anybody could use to generate income immediately. It's excellent to see somebody revealing the real secrets behind making money. Looking forward to the next issue."
-David Raybould, Pro Copywriter

Subscribe now and you'll get 3 valuable gifts, a $691.00 retail value.

Click here now to get your 3 gifts and subscription to The Doberman Dan Letter.

All the best,

P.S. All of my charter subscribers are RAVING about the unexpected surprises they've been getting.

Most were completely flabbergasted by the biggest "bomb" I dropped on them after they subscribed. It's not advertised anywhere and they had no idea they were getting it… but it's LITERALLY worth over $1,000.00.

Click here to get your 3 FREE gifts (and MORE) worth $691.00+++.

Dear Friend,

I just got home from the Ted Nicholas Ultimate Million Dollar Copywriting Bootcamp in Tampa, Florida.

Nobody can teach copywriting like "Uncle Ted." Even after doing it and teaching it all these years, he's still as enthusiastic as a rookie.

Now here's the part that sucks:

I've been battling a cold that I THOUGHT I had beaten. But after the first day (a whole 12 hours of teaching!) I felt so bad and had such a bad cough, I was forced to come home early.

I totally missed day 2 and am also going to miss his day 3 "How To Be A Successful Speaker" bonus session.

Awwwww nuts!

I guess I'll just have to catch it on video.

One little unexpected surprise…

There were quite a few DD.com subscribers there.

I didn't get time to hang with all of them, but I enjoyed chatting with Angel Suarez, an up and coming young copywriter… and Aaron Crocker, a top notch health and fitness copywriter.

And, of course, it's always a pleasure to brainstorm and break bread with Francis Ablola, one of my key Inner Circle coaching members.

Francis is one of the most sought-after copywriters in the real estate investing space.

He is in such demand, his "dance card" is always booked MONTHS in advance, and (because he's listening to me and starting his own projects) he now turns away BIG money copywriting gigs by the dozens.

Good seminar and good company… and a good time was had by all.

I guess word has spread about the recent launch of my just-released paper & ink newsletter, The Doberman Dan Letter… because I kept getting the following question from the rookies there:

"Why are you starting an OFFLINE newsletter
in an increasing online world?"

I'm glad you asked.

Here's why:

1. Any moron can publish a blog. (And, unfortunately, many morons do.)

2. Can you imagine pouring your heart and soul into creating your legacy… and since it's only a series of 1's and 0's… it can disappear or be deleted in a split second… for any variety of reasons… instigated by any number of evil people… and be lost FOREVER? (Can anybody say "Wikileaks"?)

3. It's a helluva lot harder to delete your legacy off the face of this earth if it has been distributed in paper and ink to several thousand raving fans all over the globe.

4. Don't you want your work to be valued, appreciated and referred to again and again? A print publication still accomplishes that. Online and e-mail… not so much.

(E-mail ESPECIALLY is not valued. In fact, e-mail — yes, even the ones you SUBSCRIBED to — is now mostly viewed as a nuisance whose only solution is the "delete" button.)

5. Numerous studies prove your reading rate is faster and comprehension is SIGNIFICANTLY improved when you read material in hard copy versus online.

6. There is a much bigger impact and psychological "thrill" when receiving a REAL (print) publication. E-mail used to have it back in the day… but not anymore. (See "nuisance" in #4 above.)

In fact, a recent direct mail study proved that receiving a hard copy letter via the U.S. Postal Service triggers certain pleasure hormones in the brain.

What did receiving e-mail trigger? The irresistible urge to immediately hit the "delete" button.

And here are a few personal reasons:

7. I wanted the discipline and deadlines of producing a high quality REAL publication every month. It's just too easy to blow off or delay writing a blog post. (ESPECIALLY after I discovered #1 through #6 above.)

8. Frankly, there are a lot of my secrets I don't want to reveal to every Tom, Dick and Harry in cyberspace. And I ESPECIALLY want to keep my BEST techniques and secrets away from the entitlement-attitude whiners… a mental disease which has spread like wildfire, thanks due in large part to the Internet.

9. I won't EVER make my most effective, profitable and hard-won moneymaking secrets available to be indexed by search engines… and the prying eyes of the various enemies of freedom, entrepreneurship and laissez faire capitalism. But I WILL freely reveal ALL of them to my offline newsletter subscribers.

And last but not least…

10. One of my favorite fiction authors, Harlan Ellison, says that any publication, to be valued and appreciated, MUST be released in a format exactly like the classic literature throughout history… which, even after hundreds of years, is STILL valued, studied, cherished, and appreciated.

Actually, I'm paraphrasing what he said. What he ACTUALLY said (when a blogger attempted to interview him) was THIS:

"A WHAT? A fucking BLOG? A blog isn't worth SHIT! Go write a REAL book for Chrissakes!"

Ya know something else?

I think my other favorite fiction author, John D. McDonald, if he were alive today, would agree with that.

All the best,

P.S. When you subscribe to my new offline newsletter, you'll not only get my best moneymaking secrets and techniques month after month… you'll also get 3 valuable gifts never before offered for sale ANYWHERE…

A Total Value Of $691.00
Delivered To Your Doorstep!

Click here to claim your 3 bonus gifts.

Look, the investment for my newsletter is CRIMINALLY cheap. Heck, I've even seen homeless guys spend 3 times as much on their daily coffee!

Trust me, this is a DEAL.

You're going to kick yourself if you miss out, so…

Click here to discover all the jealously guarded secrets I'm revealing in The Doberman Dan Letter.

Monday, 9:41 PM

Dear Friend,

None of my usual Doberman Dan "banter" today. I have something very important and urgent to share with you and I need to cut to the chase.

Here's the deal:

A lot of business owners are struggling right now.

Maybe you, too.

And if something doesn't change soon, many of these business owners will not even be in business next year.

And that bothers me… especially because it doesn't have to happen.

See, for most of this decade many biz owners were doing pretty well with even just mediocre marketing.

That all changed in 2008… and the mediocre marketers started dropping like flies.

But there ARE a small group of business owners prospering right now in spite of the bad economy. These are the business owners who know a few simple techniques and secrets, when done correctly and consistently… can cause SUBSTANTIAL increases in your sales and profits.

And if YOU want to prosper and grow your business nowadays, it's CRUCIAL you discover and implement these secrets.

So I've set up a special teleseminar to reveal some of these secrets. I'm calling it…

"Make 2011 Your Best Year Ever!"

If you run ANY kind of business… online, offline direct response, freelance copywriting, consultant or you own a traditional brick & mortar business…it's CRUCIAL you attend this FREE teleseminar.

You'll discover some quick-to-implement secrets and techniques that can boost your income FAST.

I've found most business owners are working themselves silly to only make HALF (or less!) of what they were making just a few years ago… while unknowingly stepping over low hanging $100 bills that are just BEGGING to be grabbed.

I'm going to show you how to grab that low hanging (and profitable) fruit… quickly and easily.

My co-host for this free teleseminar is Mr. X from my recent seminar in Orlando.

Mr. X, aka Markus Allen, is going to reveal the jealously guarded secrets of some very successful "under the radar" online marketers. This is stuff you can easily add to your internet marketing arsenal to DRAMATICALLY multiply your online sales.

Markus showed me just one of these secrets a couple days ago and I was utterly mesmerized. I discovered a HUGE gaping hole in my website, leaking THOUSANDS of dollars… and I was completely unaware of it.

Just this one little tweak Markus showed me is going to provide a nice little five-figure raise next year… and it took me all of five minutes to implement it.

And that's just one of MANY things we're going to share with you.

If you want to get more customers, make more money and GUARANTEE 2011 is your most successful year ever… you simply CAN'T miss this FREE teleseminar.

Update: Our Thursday night teleseminar has come and passed. And it was just awesome. (But hey, I'm biased.) The recording is available for paid members of my "Doberman Dan" Secret Archive. Markus and I are doing a more comprehensive seminar on each and every Saturday in January… to participate, click here to get our "Low Hanging Fruit" business-boosting strategies…

All the best,

Dear Friend,

There are a few changes in the works for DobermanDan.com over the next month or so.

Some people are going to be thrilled because they're going to get a lot more hard core advanced marketing techniques and secrets… and even some personal attention.

Others… not so thrilled.

Such is life, I suppose. You can never make EVERYBODY happy.

The reality is, my little website and subscriber list is growing exponentially… and there's only one Doberman Dan and only 24 hours in a day.

And that's all I have to say about that for now.

Now I'm going to share something that will be famously successful if you ever need to get the attention of a V.I.P., big shot or any person surrounded by a bunch of gatekeepers.

And if you're smart enough to adapt these secrets to your direct mail promotions, you'll enjoy HUGE response rates and make a small fortune fast… while all the exclusively online marketers are crying about declining sales from their e-mail lists.

This will also soon be the ONLY way you can communicate with me if you want to propose any kind of joint venture, project idea or mentoring.

But first, I'll tell you a surefire way of NOT getting a V.I.P.'s attention…

Send your message by e-mail!

E-mail is the very WORST way to initially contact and communicate with a V.I.P. and will probably never get past the gatekeeper.

And it shows you've put very little thought and planning into your initial contact and presentation.

You see, any idiot can fire off an e-mail… and many do. There's hardly any thought, planning or creativity required to do that.

So your worthless e-mail will be deleted unread, along with the 200 other worthless e-mails received that day.

The very BEST way to get a V.I.P.'s attention is to stop being such a cheap bastard and invest $12 to send your message by a cool little service called…

Fed Ex!

That's the BEST option…

(Well, actually, there's an even BETTER one than that… and it will be responded to IMMEDIATELY… but I don't think you're ready for the really high level stuff yet.)

The next "pretty good" option is USPS Priority Mail. It doesn't make as big an impact as a FedEx package or envelope… but it makes a helluva lot better impact than an e-mail. And it only costs $5 bucks or so.

The next best option is a good old fashioned snail mail letter sent 1st class.

And here's a little direct mail tip most people don't know…

A 9×12 or 6×9 envelope makes a bigger splash, gets more attention and is more likely to be opened FIRST than a #10 envelope.

Want another jealously guarded secret of a direct mail master? (That's lil' ole humble me, in case you didn't know.)

You've heard me say mail that looks personal almost always gets opened first, right? Ya know… the old "A pile/B pile" Gary Halbert schtick?

Well, a #10 envelope is not what's used to send personal mail. That's for business mail… and business mail is usually bills.

And who wants to open bills? I sure don't. (I let the Colombiana do that.)

Back in the day, personal letters were written on Monarch size stationary and mailed in a Monarch envelope.

A Monarch envelope is 7 1/2 x 3 7/8…. and Monarch paper is 7 1/4 x 10 1/2.

Yes, they still exist and you can get nice-looking Monarch paper and envelope sets at Staples or Office Depot.

How often do you get hand addressed Monarch envelopes nowadays? I'd be willing to bet never.

When you send a hand addressed Monarch envelope which contains your personalized Monarch stationery on a nice cream colored stock… with maybe a gold border… and a HAND WRITTEN letter… you have just set yourself head and shoulders above any and all other people vying for your V.I.P.'s attention.

Why?

Because almost NOBODY cares enough about their recipient and message nowadays to go through all that effort.

It is a MUCH more intimate form of communication and it elegantly says…

"You are important to me!"

Just ask the handful of people who recently received letters like this from me.

I even think this form of communication is possibly even better than standing belly to belly, looking in their eyes and speaking your message.

A spoken message can easily be misinterpreted, is much more easily forgotten… or worse, the meaning can get twisted and changed over time. (If you've ever played the "telephone game" at a party then you know what I mean.)

Unlike a spoken message, a hand written letter on nice Monarch stationery is much less likely to be misinterpreted and will probably be kept for a long time and re-read every now and then.

Now if you've never had the experience of holding an 8-track tape in your hands… or God forbid, you don't even know what an LP is… I realize this might sound like old fogey talk from the Great Depression era. (The FIRST one… not the one we're in now.)

But this stuff WORKS!

Like gangbusters.

And you'd do very well… and make a LOT more money… if you paid more attention to your elders (especially all the dead mail order guys) than worshiping at the feet of the young Internet Marketing gurus.

They did OK in a booming economy but now many of them are dropping like flies… because they never studied the tried and true principles of the dead mail order guys.

Look, I know a LOT more successful techniques for getting your message to numero uno and getting somebody's attention… including the one I used to get Gary Halbert's attention and led to mentoring with him for a year and a half.

But this post has already run a lot longer than I planned… and I've given away a LOT more valuable secrets than you deserve.

So let me close by saying this…

My address is:

Doberman Dan Gallapoo
c/o Arango Direct, LLC
3101 SW 34th Ave Suite 905-262
Ocala, FL 34474

The only gatekeeper at the present is the Colombiana… and all she does is pick up the mail and give it to me. So a FedEx or snail mail letter is going to get directly to me within a few days.

If you feel you have something important to share with me or want to pitch me on an idea, JV or whatever… you now know what you have to do. And don't get mad if I don't respond to your e-mail.

(If you're in my Inner Circle you know this doesn't apply to you. YOUR e-mails get priority over ALL others.)

I sure hope this doesn't make me sound like a dick. It's being done out of necessity because time constraints have FORCED me to prioritize my attention on the most important and highest ROI items.

The bottom line?

If what you have to tell me is truly important and you want to get my full attention… it deserves some time, thought and a little creativity on your part.

That's how I've always done it with the people most important to me… and continue to do it today.

And so should you.

All the best,

P.S. By saying this, I'll be letting the cat out of the bag about one of the changes coming for DobermanDan.com… but here goes:

If you have a desire to post a comment in response to any of my posts… or have been putting it off for some reason… you better do it pretty darn soon.