Marketing people treat the law of reciprocity like it’s marketing gospel.
Heck, some people base their entire business around it.
How about we examine what the biggest proponent… at least the most QUOTED proponent of the law of reciprocity thinks about it, shall we?
Click here to hear what all the scuttlebutt is about on the latest episode of Off The Chain.
You’re gonna find this quite eye opening.
All the best,