Wednesday, [5:37] AM
I love it when rookies want to talk Internet marketing strategies with me.
I usually just let them rattle on about all the things they think are new B.B.S.O.’s (bullshit bright shiny objects).
… SEO strategies, secrets and “tricks”
… Push notifications
… Social media (Facebook, Twitter, LinkedIn, etc.)
… Pay Per Click
… CPA networks
… Free traffic methods
… Low-cost clicks
… Affiliate marketing
… Banner advertising
… Product launch formulas
… ad nauseum…
I find it amusing because if any of these guys and gals had read the marketing classics (which is ESSENTIAL reading, in my most humble but accurate opinion) they would understand that none of this stuff is new.
There is NOTHING new!
If you’re looking for “new” you’re gonna be looking a long time.
Of course, there are a lot of people who will try to sell you “new”… usually pitched as a magic bullet… and priced for a pretty penny.
There have been new MEDIA over the years (radio, then TV… then the Internet) but how to market and build a business… nothing new there.
In fact, the principles of successful marketing are pretty simple.
The problem is, most rookies (and even a few experienced marketers) allow themselves to get sucked into this B.B.S.O. syndrome… and that distracts them from doing the tried and true marketing strategies that give the highest ROI.
All those things I mentioned at the beginning of this post… those are fairly easily learned skills. You can pay somebody surprisingly little to do all of that for you… IF you have mastered the most important skills that produce the highest ROI.
And what are those high ROI skills so sorely lacking in most Internet marketers today?
Understanding Human Nature And Market Behavior!
When you have THAT nailed down, you are the guy or gal who makes the world go round… and you don’t have to immerse yourself in “grunt work.” You can pay somebody else a pittance to do it for you.
If you DO choose to immerse yourself in grunt work, you’re severely limiting your income… and time freedom.
What you SHOULD be immersing yourself in is the basic marketing and persuasion principles… and the study of markets. (Master the first 3 chapters of Breakthrough Advertising by Gene Schwartz and you’ll probably find yourself so far ahead of other marketers it’ll be scary.)
Leave the grunt work to “lesser mortals,” as Gary Halbert used to say.
I no longer try to tell these poor clueless rookies they’re on the wrong path. And to get back on the RIGHT path they need to stop reading Internet marketing stuff and go back and study the old masters.
No, I just smile and pat them on their confused little heads… because I know constantly looking for the “new” will result in two possible outcomes:
1. They will be continually confused, frustrated, unproductive… and broke.
2. After the constant search for “new” leaves them continually confused, frustrated, unproductive and broke… they will FINALLY pull their head out of their ass and seek out the TRIED and TRUE principles of marketing and persuasion that can be applied to ANY media.
Unfortunately, three decades+ experience has shown me only 5% or less will allow themselves to get on to #2. The rest will spend their entire career spinning their wheels… or quit.
Searching for “new” is a formula for frustration and failure. Let the poor deluded rookies wallow in that misery.
The truth is… there is NOTHING new for the true master of marketing. And a TRUE master understands this and invests his life studying, rereading and mastering the basics.
And, in spite of what the sellers of the BBSOs tell you, there are DEFINITELY no new Internet marketing strategies.
Let all the delusional saps chase fantasies, magic bullets, BBSOs… and “new Internet marketing strategies.” You be smarter than that. Invest your time and money in becoming a master of the timeless marketing principles… and enjoy a lifetime of prosperity.