TRAFFIC & CONVERSION SECRETS REVEALED!

Click the “Get FREE Access” button below for a free digital copy of the exclusive $98/month Doberman Dan Letter. Just a few of thing things you’ll discover are…

  • My jealously guarded traffic sources that can DOUBLE your sales in as little as 59 days!(It’s not Facebook, PPC, banner ads, SEO, email ads, blogging, affiliates, joint ventures or ANY of the conventional traffic methods you already know about.)
  • How I help winners win BIGGER!(The tips, tricks and tweaks I used to significantly bump up your sales and profits from your existing marketing funnels.)
  • SUPERCHARGE your selling power and skyrocket your conversions with my “neurohormonal copywriting”™ secrets. (This is something known only by a handful of the most successful copywriters and marketers in the world.)
  • Three quick and easy “tweaks” to synergize ALL your marketing assets for BIG cash flow surges! (Here’s how you can easily get TONS of “low hanging fruit” sales and profits your competitors are blindly – and stupidly – leaving behind.)
  • How to break out of the commonly accepted and restrictive “norm” of making money. (Rise above the memes and conditioning that have been keeping you from earning the amount of money you could and SHOULD be earning.)
  • And MUCH more….

I hate spam as much as you do. I’ll never sell, rent, or share your email address….you have my word.

Ben Settle Headline Split Test Results

Tuesday, 6:33 AM

Dear Friend,

Last week I sent a message endorsing Ben Settle’s new hard copy newsletter.

Since I know that negative news always gets more viewership than positive news, I split-tested two “negative” headlines on one of my subscriber lists.

They were…

  1. Ben Settle SUCKS (By the way, it was Ben who suggested this.)

     

     

  2. Why I HATE Ben Settle

Here’s a screen shot from my Aweber account with the results:

Notice that the headline “Why I HATE Ben Settle” got a 37.2% open rate and a 18.8% click-through rate.

The headline “Ben Settle SUCKS” got a higher open rate, 44.6%… but a lower click-through rate, 12.8%.

I have no idea how many sales it brought in because the link in the e-mail was not an affiliate link. It just linked directly to Ben’s newsletter site. (I believe so strongly in Ben’s new newsletter I endorsed it without any compensation.)

Looking back, we SHOULD have used a tracking link from Ben’s 1shoppingcart account so we could see how many new subscribers he got from this endorsement.

Oh well.

Anyhoo… would you like to know why one headline got a higher open rate but the other got a higher click-through rate?

So would I.

The truth is… I have no earthly idea.

We can guess why we THINK it got these results, pontificating for hours… but the truth is, we don’t really know why. The only thing we know for sure is the results.

And why do we know the results?

Because I TESTED it.

You can theorize for days and try to rationalize why you think this or that headline is better… but in the end, you’re just guessing.

The only way to know for sure is to run that puppy up the flagpole and see how many people salute it.

And it’s so easy to test this stuff online nowadays there’s no excuse for not doing it.

All the best,

 

 

P.S. If I were sending a direct mail pitch and had access to a list of customers or subscribers like this… this is EXACTLY what I would do to figure out the best headline for my direct mail piece.

If I didn’t have access to a list I would do a headline split test on Google Adwords.

It’s a lot cheaper and faster to split test your headlines this way than in direct mail.

 

 

TRAFFIC & CONVERSION SECRETS REVEALED!

  • My jealously guarded traffic sources that can DOUBLE your sales in as little as 59 days!(It's not Facebook, PPC, banner ads, SEO, email ads, blogging, affiliates, joint ventures or ANY of the conventional traffic methods you already know about.)
  • How I help winners win BIGGER!(The tips, tricks and tweaks I used to significantly bump up your sales and profits from your existing marketing funnels.)
  • SUPERCHARGE your selling power and skyrocket your conversions with my "neurohormonal copywriting"™ secrets.(This is something known only by a handful of the most successful copywriters and marketers in the world.)
  • Three quick and easy "tweaks" to synergize ALL your marketing assets for BIG cash flow surges! (Here's how you can easily get TONS of "low hanging fruit" sales and profits your competitors are blindly – and stupidly – leaving behind.)
  • How to break out of the commonly accepted and restrictive "norm" of making money. (Rise above the memes and conditioning that have been keeping you from earning the amount of money you could and SHOULD be earning.)
  • And MUCH more....

I hate spam as much as you do. I'll never sell, rent, or share your email address…you have my word.

TRAFFIC & CONVERSION SECRETS REVEALED!

  • My jealously guarded traffic sources that can DOUBLE your sales in as little as 59 days!(It’s not Facebook, PPC, banner ads, SEO, email ads, blogging, affiliates, joint ventures or ANY of the conventional traffic methods you already know about.)
  • How I help winners win BIGGER!(The tips, tricks and tweaks I used to significantly bump up your sales and profits from your existing marketing funnels.)
  • SUPERCHARGE your selling power and skyrocket your conversions with my “neurohormonal copywriting”™ secrets.(This is something known only by a handful of the most successful copywriters and marketers in the world.)
  • Three quick and easy “tweaks” to synergize ALL your marketing assets for BIG cash flow surges! (Here’s how you can easily get TONS of “low hanging fruit” sales and profits your competitors are blindly – and stupidly – leaving behind.)
  • How to break out of the commonly accepted and restrictive “norm” of making money. (Rise above the memes and conditioning that have been keeping you from earning the amount of money you could and SHOULD be earning.)
  • And MUCH more….

I hate spam as much as you do. I’ll never sell, rent, or share your email address….you have my word.