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Dear Friend,
Long time no speak.
There's a reason for that.
One reason is I've been tied up with a lot
of projects. (Or at least that's been my excuse.)
The REAL reason is... Gary Halbert's death
back in April really took the wind out of my sails.
If you've read any of my previous
newsletters you know that Gary was my friend and mentor. I've learned
soooooo much from him.
It was comforting to know that the solutions
to many of my business and personal problems (plus a lot of laughs)
were just a phone call away.
But that's no longer an option.
I really miss you, Gary.
After Gary's passing I thought some sort of
tribute to his life would be appropriate. But it seemed like everybody
and their brother in the direct marketing world was publishing tributes
to Gary. Damn good ones, too.
What more could little old me add?
I struggled with this for months... and
every time I tried to write a fitting tribute, I couldn't.
What made matters worse was I wasn't able to
attend Gary's memorial service in Los Angeles.
The week of Gary's memorial one of my good
friends was murdered. And there were about a million things his widow
needed my help with.
And a few days after that, a friend's
15-year old daughter was run over by a hit and run driver and wound up
in a coma. We kept a 24-hour vigil around her bed at Shands Hospital in
Gainesville, Florida.
I was completely overwhelmed... I could
barely keep up with things.
To make matters worse, I was so ashamed I
didn't make the memorial, I couldn't even bring myself to call Gary's
son, Bond. (Still can't.)
And the motivation I had to keep up on the
newsletter went out the window.
I'm sorry about that.
But it's given me a lot of time to think of
a fitting tribute to Gary.
See, Gary was the
"kitchen table entrepreneur's best friend." He taught you how to
"bootstrap" a business from scratch (with practically no money) and
build it into a million dollar business.
There are
THOUSANDS of people who started
with no money and no experience but built successful direct response
businesses from what they learned in Gary's newsletters.
I'm one of them.
Back when you still had to pay for Gary's
newsletter and it arrived via good old fashioned postal mail, I used to
drop EVERYTHING to
read it the very minute it arrived.
Back then, I had a civil service job that I
HATED. But every month Gary's newsletter arrived giving me hope I could
start a successful "kitchen table" direct marketing business and break
free from my stinking job.
A few years later, I did just that.
My initial success was pretty humble... but
it was enough to pay the bills so I could quit my job.
And even after I had broken myself free from
being a wage-slave, Gary's newsletter would give me info (and hope) to
grow my business.
The feeling I remember most was the HOPE I
got from each issue.
By the way, a few years ago, Gary put almost
ALL his back issues online for free at www.TheGaryHalbertLetter.com.
His sons are running the site now and are going to keep all the
newsletters there. It's truly a multi-million dollar education in
direct response marketing... all for FREE.
Where was I?
Oh yeah... the HOPE.
Anyhoo, I got to thinking...
Instead of me writing a one time tribute to
Gary... why don't I change course a little bit and make my entire
newsletter...
A Tribute To
Gary Halbert!
Let me elaborate...
I started this newsletter back when I was
still doing freelance work. It was originally supposed to be a way for
me to attract new clients and promote my copywriting and consulting
services.
But I ain't a copywriting hoe no mo'.
Translation for the phonetically
challenged: "I
am no longer accepting clients."
Since I am actively involved in starting all
kinds of new direct marketing projects... I want to share what
I've learned... and am STILL learning.
And since Gary's passing has left a HUGE
void, my new goal is to pick up where Gary left off and make this
newsletter...
"The Kitchen
Table Entrepreneur's Best Friend"
Actually, if I only achieve 10% of what
Halbert did with his newsletter, I will consider The Doberman Dan
Letter a HUGE success.
Look... I'm not delusional enough to believe
I can be another Gary Halbert. My sincere desire is that I can continue
forward in the SPIRIT of Gary's newsletter and...
- Offer hope to people with a dream of
leaving a job they hate...
- Show how to "bootstrap" your business to
success... for those that have very little money to start a business.
- Show you how to start a real BUSINESS
with ongoing
profits that can support you for DECADES... NOT one time money making
gimmicks that will be killed every time Google changes its parameters.
- How to literally start from scratch and
operate a million dollar business from your kitchen table. I've done it
and hundreds of other people have done it with what you'll discover in
my newsletter.
- If you already have a successful online
business, how to multiply that success ten-fold by intelligently
incorporating offline media... especially direct mail.
- How to get the maximum profits out of
your business each and every month.
- How to find red hot niches with wads of
cash burning a hole in their pockets, STARVING for your products.
- And much more...
See, I've actually done what I talk about.
I've got the battle scars to prove it.
I didn't just attend a few seminars and hang
out my shingle as a direct response copywriter and consultant. I have
really done (and am still doing) what I teach.
So what I'm trying to say with all this
rambling is... I may have been knocked down for a bit but the Doberman
Dan Letter is going to be better than ever.
Stay tuned 'cuz in the next issue I'm going
to show you my very first direct marketing project with all the details
of how I did it.
That little project (initially a miserable
failure) launched a multi-million dollar business that still continues
today.
All the best,
Doberman Dan
P.S. What's that? Do I hear you
whining that I didn't give you any REAL content in this issue? Just
babbling on about why I haven't written in a while and what I'm GONNA do.
You're right. Talking about what I'm GONNA
do doesn't amount to JACK SQUAT! (As Matt Foley used to say.)
Alright... I'll give you some real
content. Some damn good content, as a matter of fact.
Would you like to learn how to double your
sales with some very simple direct marketing tactics? In fact, they're
so simple one of them will only take you an additional 2 seconds per
order (4 seconds if you're slow) to implement.
I spoke at Brock Felt and Buck Rizvi's
"Secret Society of Traffic & Conversion" seminar this past
weekend in Orlando... and I hid a little gem on a secret page just for
the attendees.
It's an interview Ben Settle from BenSettle.com did
with me recently. It's entitled "How
to double your sales in 59 days or less."
Lots of secrets revealed in this
interview. One Ben especially liked was the sneaky way I've gotten
magazine ads at up to 90% off rate card.
Lots of other good stuff, too.
Click
here to check it out.
P.P.S. I spoke with Michel
Fortin today. That guy is one sharp cookie. He has some
insights about online and offline marketing that could make you a whole
bunch of money.
Michel's got a TON of resources that will
help you build your biz and rake in oodles of fungolas at SuccessDoctor.com.
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