Tuesday, 6:44 PM
Dear Friend,
At John Carlton's Action Seminar David Deutsch shared several life-changing pieces of advice with me.
David is one of the handful of top "A list" copywriters… the very best hired guns who write for the HUGE direct response companies like Boardroom, Agora, Rodale and Phillips.
He so graciously let me point a camera at him and capture his wisdom, advice and secrets to becoming a top copywriter.
Lots of million dollar nuggets here… so listen up.

All the best,
 

Sunday, 4:18 PM
Dear Friend,
According to Google, there were 673,000 searches last month using the keywords "direct mail."
Also, according to Google, 25% of all their searches are now YouTube searches.
So that means approximately 168,250 searches are done each month on YouTube looking for stuff related to direct mail.
I'm hoping a few of those people will find me.
That's why I posted this video on YouTube.
This is an edited version of something I presented on this blog last year… so it may not be anything new to you if you've been a subscriber …

Sunday, 3:23 PM
Dear Friend,
Here's something I learned from Joe Polish, another Gary Halbert trained master marketer.
Joe showed us how to do video testimonials at John Carlton's recent Action Seminar.
The cool thing about video testimonials is you can have other people say nice things about you that you can't say about yourself without looking like an arrogant braggart.
And most people are happy to do it, too.
 

Saturday, 10:29 AM
Dear Friend,
I have lots of respect for brick & mortar business owners.
They've got big cahones.
The amount of investment, debt and commitment it takes to open a brick & mortar business would scare away most lesser mortals.
But most of them are completely clueless about how to market their business.
So here's a tip I've used to DOUBLE sales for brick & mortar businesses lickety split.

 
All the best,
 

Friday, 10:18 AM
Dear Friend,
Remember when I told you about my new little social media/marketing test in this post?
Well, it has begun.
The idea is to see how much free traffic (and hopefully new DD.com subscribers) I can generate from YouTube.
Right now is an incredibly inconvenient and stressful time in my life to start a new project… but there is never a perfect time to get something new started. There are ALWAYS challenges to deal with. If you wait for the perfect time, you'll never start anything. You just have to get started …

Wednesday, 10:45 AM
Dear Friend,
I don't really have many outward signs of success.
I live in a middle class neighborhood…
My uniform of the day is usually jeans, a t-shirt and gym shoes….
I don't belong to a country club, don't hang out in swanky night spots or go out to fancy restaurants.
My mom grew up dirt poor in Mississippi, many times going for days without anything to eat. One time she didn't even have any shoes and had to go around barefoot for over a month.
When I was a kid growing up, my …

Monday, 10:05 AM
Dear Friend,
I was reading Terry Dean's excellent newsletter a few weeks ago and got a great idea for increasing traffic to my blog.
Did you know that YouTube searches now account for 25% of all Google searches?
If I did my math right, that means there are over 22 million searches a DAY on YouTube!
And YouTube says there are a BILLION videos viewed every single day on their site.
Those are some BIG numbers!
If I get just a tiny percentage of the traffic flowing through YouTube it could result in thousands …

Thursday, 8:39 AM
Dear Friend,
I started a small coaching group recently.
It's a brand new experience for me… and I'm learning a lot.
The FIRST thing I learned was I drastically UNDER-charged for it. It's a lot more work than I expected.
I COULD make it a lot easier on myself by farming out the e-mail support, giving out template answers and "phoning in", as they say in Hollywood, all the preparation for the webinars. ("Phoning in" means doing a half-assed job just to get the gig over with as quickly as possible so …

Tuesday, 6:33 AM
Dear Friend,
Last week I sent a message endorsing Ben Settle's new hard copy newsletter.
Since I know that negative news always gets more viewership than positive news, I split-tested two "negative" headlines on one of my subscriber lists.
They were…

Ben Settle SUCKS (By the way, it was Ben who suggested this.)
 
 

Why I HATE Ben Settle

Here's a screen shot from my Aweber account with the results:

Notice that the headline "Why I HATE Ben Settle" got a 37.2% open rate and a 18.8% click-through rate.
The headline "Ben Settle SUCKS" got a higher …